Recovery Inc
Marketing Director, B2B
Recovery Inc, Madison, Wisconsin, us, 53774
Here's why we need your help
In this key role, you will own our B2B marketing strategy to drive brand awareness of Recovery.com among mental health providers, establish us as a thought leader in the broader mental health space, educate prospects and partners on our offerings, and generate high quality inbound leads for our sales team.Work Location
This is a Madison-based role. To be effective in this role, we would like you to work in our office in Madison on average 3 times per week.How you know you're being successfulEveryone in the behavioral health industry knows who we are and respects us as a key player in the space.Prospects are lining up to advertise with us because of the effectiveness of your strategies to educate and nurture them.Conference organizers are constantly inviting us to speak at their events.We'll expect you to do things like these:Own overall B2B marketing strategy encompassing brand awareness, demand generation, and sales enablement tactics.Partner with BDRs and Provider Ambassadors to build our freemium funnel marketing strategy of converting free profiles to claimed profiles and then paid advertisers.Track and report on key metrics including lead generation, lead conversion rate, and lifetime value.Collaborate with the Events team to create in person and live experiences that further our goals. Develop content from events (3rd party and hosted) that supports the B2B marketing strategy.Work with the Design, Sales, and Revenue Operations (RevOps) teams on sales enablement efforts to create impactful sales collateral and materials that effectively communicates the value of Recovery.com to potential provider partners.Develop and implement lead generation strategies to attract provider partners and generate inbound leads, utilizing channels such as email marketing, social media, paid channels, events, and webinars.Work with the Revops team to build processes that allow us to track, optimize and automate our campaigns.Create and promote compelling B2B content, including our provider website, LinkedIn posts, white papers, case studies, and thought leadership pieces, to engage the mental health industry and establish Recovery.com as a thought leader.Own the marketing systems required to execute successful campaigns including Hubspot, LinkedIn, Webinar tools, and more.Required Qualifications8 or more years of experience in a combination of B2B marketing including content marketing and demand generation and/or B2C marketing focused on patient acquisitionExperience working with Hubspot (or similar marketing automation tools) and LinkedInWhat we think will improve your chances of success:
An understanding of our customer - mental and behavioral health provider organizations.Experience in both business to consumer and business to business marketing.Experience working in a marketing agency with multiple types of clients and approaches.Willingness to host virtual events such as webinars, interviews, etc.You've run Account Based Marketing programsYou've created compelling content for social channelsExcellent professional communication and writing skillsHigh emotional and social intelligence with experience fostering positive, strong relationships with diverse groups of peopleExperienced in a start-up environmentAutonomous and self-driven to own projects and produce quality outcomesTravel Expectations
Twice a year for company gatherings plus an average of 1x/quarter to conferences and events.Compensation
The base salary range for this position is $90k - $120k, plus eligible benefits. Compensation may be adjusted based on tenure and experience.Equity Options
In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company's growth.Quarterly Bonus
An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.Dane County Housing Stipend
We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).Benefits and Perks
This role is eligible for the following benefits and perks:Medical, Dental, and Vision Insurance
(100% of premiums paid for employees, 50% of premiums paid for dependents)Short- and long-term disability and basic life insurance401K
(100% company match up to 3% and 50% on the next 2%)Paid time off, paid holidays, and leaves of absenceEducation Assistance
(for educational coursework directly related to your role)Flexible hybrid and work-from-home policyAbout Recovery.com
Each year, 90% of people who need addiction treatment don't receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people's lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.
Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.
Our core values aren't just words to us! They define who we are and how we work. People who are successful at Recovery.com:Regularly show
compassion
and empathy for customers, patients, and fellow colleaguesDisplay
vulnerability
by demonstrating authenticity with themselves and encouraging it in othersStrive for
growth
and humbly seek to improve in all aspects of workDemonstrate
joy
and a positive attitude in every interaction, from office conversations to solving difficult problemsExhibit
accountability
by not only fulfilling their own responsibilities, but helping others in their work as wellEmbrace
creativity
by testing the norms and being open to new ideas
Equal Opportunity Statement
Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.
Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them. Please reach to request accommodations; we'd be happy to chat!
In this key role, you will own our B2B marketing strategy to drive brand awareness of Recovery.com among mental health providers, establish us as a thought leader in the broader mental health space, educate prospects and partners on our offerings, and generate high quality inbound leads for our sales team.Work Location
This is a Madison-based role. To be effective in this role, we would like you to work in our office in Madison on average 3 times per week.How you know you're being successfulEveryone in the behavioral health industry knows who we are and respects us as a key player in the space.Prospects are lining up to advertise with us because of the effectiveness of your strategies to educate and nurture them.Conference organizers are constantly inviting us to speak at their events.We'll expect you to do things like these:Own overall B2B marketing strategy encompassing brand awareness, demand generation, and sales enablement tactics.Partner with BDRs and Provider Ambassadors to build our freemium funnel marketing strategy of converting free profiles to claimed profiles and then paid advertisers.Track and report on key metrics including lead generation, lead conversion rate, and lifetime value.Collaborate with the Events team to create in person and live experiences that further our goals. Develop content from events (3rd party and hosted) that supports the B2B marketing strategy.Work with the Design, Sales, and Revenue Operations (RevOps) teams on sales enablement efforts to create impactful sales collateral and materials that effectively communicates the value of Recovery.com to potential provider partners.Develop and implement lead generation strategies to attract provider partners and generate inbound leads, utilizing channels such as email marketing, social media, paid channels, events, and webinars.Work with the Revops team to build processes that allow us to track, optimize and automate our campaigns.Create and promote compelling B2B content, including our provider website, LinkedIn posts, white papers, case studies, and thought leadership pieces, to engage the mental health industry and establish Recovery.com as a thought leader.Own the marketing systems required to execute successful campaigns including Hubspot, LinkedIn, Webinar tools, and more.Required Qualifications8 or more years of experience in a combination of B2B marketing including content marketing and demand generation and/or B2C marketing focused on patient acquisitionExperience working with Hubspot (or similar marketing automation tools) and LinkedInWhat we think will improve your chances of success:
An understanding of our customer - mental and behavioral health provider organizations.Experience in both business to consumer and business to business marketing.Experience working in a marketing agency with multiple types of clients and approaches.Willingness to host virtual events such as webinars, interviews, etc.You've run Account Based Marketing programsYou've created compelling content for social channelsExcellent professional communication and writing skillsHigh emotional and social intelligence with experience fostering positive, strong relationships with diverse groups of peopleExperienced in a start-up environmentAutonomous and self-driven to own projects and produce quality outcomesTravel Expectations
Twice a year for company gatherings plus an average of 1x/quarter to conferences and events.Compensation
The base salary range for this position is $90k - $120k, plus eligible benefits. Compensation may be adjusted based on tenure and experience.Equity Options
In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company's growth.Quarterly Bonus
An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.Dane County Housing Stipend
We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).Benefits and Perks
This role is eligible for the following benefits and perks:Medical, Dental, and Vision Insurance
(100% of premiums paid for employees, 50% of premiums paid for dependents)Short- and long-term disability and basic life insurance401K
(100% company match up to 3% and 50% on the next 2%)Paid time off, paid holidays, and leaves of absenceEducation Assistance
(for educational coursework directly related to your role)Flexible hybrid and work-from-home policyAbout Recovery.com
Each year, 90% of people who need addiction treatment don't receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people's lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.
Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.
Our core values aren't just words to us! They define who we are and how we work. People who are successful at Recovery.com:Regularly show
compassion
and empathy for customers, patients, and fellow colleaguesDisplay
vulnerability
by demonstrating authenticity with themselves and encouraging it in othersStrive for
growth
and humbly seek to improve in all aspects of workDemonstrate
joy
and a positive attitude in every interaction, from office conversations to solving difficult problemsExhibit
accountability
by not only fulfilling their own responsibilities, but helping others in their work as wellEmbrace
creativity
by testing the norms and being open to new ideas
Equal Opportunity Statement
Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.
Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them. Please reach to request accommodations; we'd be happy to chat!