University of Wisconsin
Marketing Manager
University of Wisconsin, Madison, Wisconsin, us, 53774
Job Summary:The Department of Animal and Dairy Sciences is seeking a motivated and results-driven individual to join our team to serve our growing USDA plant within the MSABD (Meat Science and Animal Biologics Discovery) team and be on the front lines of implementing marketing initiatives. As the Marketing Manager, you will lead marketing strategy and projects for the USDA Meat Processing facility including developing and implementing marketing campaigns and working with other businesses to promote and sell products that are produced here. The primary role of this position would be to promote the USDA plant located on the UW-Madison campus
As a Marketing Manager, you will establish and maintain partner relationships, serving as a primary point of contact for marketing. This position will collaborate with subject matter experts in MSABD and specifically the Meat Processing facility including the Research Program Manager and the Retail Operations Manager of Varsity Meats. This position would attend trade shows and conferences and be actively involved in industry events. This position would enhance the social media presence and brand awareness of the products that the USDA plant produces. This position will also host campus events and tours all while being able to help educate customers.Responsibilities: Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.25% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets15% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results35% Develops, edits, monitors, and provides feedback on content20% Oversees creative development and project management processes for marketing activities5% Video development for building tour support and presentationsInstitutional Statement on Diversity:Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and InclusionEducation:PreferredBachelor's DegreeQualifications:Required- At least 2 years of professional experience in leading marketing strategy, projects, and campaigns- Excellent verbal, written, and digital communication skills; proven ability to communicate in a timely, effective manner- Experience managing multiple projects simultaneously from planning through implementation and reporting- Experience in graphic design work, aligning with brand guidelines in support of communications/marketing campaigns- Ability to develop and deliver data-driven reports that yield insights regarding marketing effectiveness- Ability to build strong, collaborative relationships with a range of internal and external stakeholders- Demonstrated commitment to diversity, equity, and inclusion
Preferred- Experience in communications and marketing with the Animal, Meat or Food Industries.- Experience in digital marketing and paid media.- Experience with inbound and/or email marketing campaigns- Experience with creative development and marketing content/asset creation- Strong creativity and problem-solving skills- Strong data analytical skills and experience with marketing analytics/research and use of Excel- Experience creating and developing marketing videosWork Type:Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.Appointment Type, Duration:Ongoing/RenewableSalary:Minimum
$70,000 ANNUAL (12 months)Depending on QualificationsAdditional Information:This position will be scheduled to work 40 hours per week with the intended schedule of Monday through Friday, 7:45am - 4:30pm.How to Apply:To apply for this position, please click on the "Apply Now" button. You will be asked to upload a current resume/CV, a cover letter briefly describing your qualifications and experience, and a document listing contact information for three (3) references, including your current/most recent supervisor. References will not be contacted without prior notice.Contact:Krista Blessingdejoode@wisc.edu608-263-9410Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.Official Title:Marketing Manager(CM014)Department(s):A07-COL OF AG & LIFE SCIENCES/ANIMAL & DAIRY SCIENCESEmployment Class:Academic Staff-RenewableJob Number:303109-AS
As a Marketing Manager, you will establish and maintain partner relationships, serving as a primary point of contact for marketing. This position will collaborate with subject matter experts in MSABD and specifically the Meat Processing facility including the Research Program Manager and the Retail Operations Manager of Varsity Meats. This position would attend trade shows and conferences and be actively involved in industry events. This position would enhance the social media presence and brand awareness of the products that the USDA plant produces. This position will also host campus events and tours all while being able to help educate customers.Responsibilities: Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.25% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets15% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results35% Develops, edits, monitors, and provides feedback on content20% Oversees creative development and project management processes for marketing activities5% Video development for building tour support and presentationsInstitutional Statement on Diversity:Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and InclusionEducation:PreferredBachelor's DegreeQualifications:Required- At least 2 years of professional experience in leading marketing strategy, projects, and campaigns- Excellent verbal, written, and digital communication skills; proven ability to communicate in a timely, effective manner- Experience managing multiple projects simultaneously from planning through implementation and reporting- Experience in graphic design work, aligning with brand guidelines in support of communications/marketing campaigns- Ability to develop and deliver data-driven reports that yield insights regarding marketing effectiveness- Ability to build strong, collaborative relationships with a range of internal and external stakeholders- Demonstrated commitment to diversity, equity, and inclusion
Preferred- Experience in communications and marketing with the Animal, Meat or Food Industries.- Experience in digital marketing and paid media.- Experience with inbound and/or email marketing campaigns- Experience with creative development and marketing content/asset creation- Strong creativity and problem-solving skills- Strong data analytical skills and experience with marketing analytics/research and use of Excel- Experience creating and developing marketing videosWork Type:Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.Appointment Type, Duration:Ongoing/RenewableSalary:Minimum
$70,000 ANNUAL (12 months)Depending on QualificationsAdditional Information:This position will be scheduled to work 40 hours per week with the intended schedule of Monday through Friday, 7:45am - 4:30pm.How to Apply:To apply for this position, please click on the "Apply Now" button. You will be asked to upload a current resume/CV, a cover letter briefly describing your qualifications and experience, and a document listing contact information for three (3) references, including your current/most recent supervisor. References will not be contacted without prior notice.Contact:Krista Blessingdejoode@wisc.edu608-263-9410Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.Official Title:Marketing Manager(CM014)Department(s):A07-COL OF AG & LIFE SCIENCES/ANIMAL & DAIRY SCIENCESEmployment Class:Academic Staff-RenewableJob Number:303109-AS