WK Kellogg Co
Senior Manager, Omni Commerce Marketing
WK Kellogg Co, Chicago, Illinois, United States, 60290
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 118 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.Advance your career as a Senior Manager, of Omni Commerce Marketing for WK Kellogg Co. We are looking for top talent in Chicagoland or the Bentonville, Arkansas area. In this role you will help develop strategy and plans that deliver compelling, seamless, and rich experiences at the moment-of-purchases (both online and instore) across Walmart and Sams Club. We'll rely on your understanding of retailer media and in-store activation to create, sell, and execute an annual plan, prioritizing and optimizing investment across all shopper touchpoints. You will collaborate with external stakeholders across our key retailer partners and agencies, along with internal partners in Sales, Shopper Insights, Brand Marketing and Marketing Analytics.HERE'S A TASTE OF WHAT YOU'LL BE DOINGAccount Development - As a Senior Manager, Omni-Commerce you will take ownership of your business by leading the development and execution of commercial business plans that mutually deliver against customer and sales/marketing objectives. Be the expert of omnichannel marketing including retailer media across search and display, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide best-in-class omni experience regardless or where or how the shopper shops.
Engagement - Develop purpose-driven, integrated plans; grounded in insights and customer growth opportunities. Drive alignment with Sales Leads, Brand Teams, and our Retailers to ensure successful implementation of our strategy and commercial plans. Leads the management of agencies and vendors that includes briefing the media agency, evaluating strategy and creative, communication across key stakeholders. Additionally, the role aids the customer teams in executing a cross-functional JBP strategy.
Analytics - Knowing your business will be imperative in driving sales growth. Providing analytical guidance to the team around channel trends, investment strategy and other sales metrics will be key to your success. Improve efficiency and effectiveness through improved profitability and iROAS by reviewing results and recommendations and enhancing plans to deliver growth objectives.
Budget Management - You will be responsible for managing an Omni Commercial budget leading preprogram and post campaign to determine overall effectiveness; refine budget across physical and digital conversion levers based on key learnings and insights.
YOUR RECIPE FOR SUCCESSBachelor's degree required
5+ years of traditional CPG Omni/Shopper marketing role preferred.
Established agency and retailer media exposure/experience
Previous experience across Walmart and Sams Club retailer media networks a plus!
Robust shopper, digital and consumer insights experience and exposure
Proven experience managing vendor/customer relationships
Proficiency in Microsoft Office applications specifically within Excel and Powerpoint
Assimilating and interpreting data from multiple disparate data sources into concise, action-oriented recommendations
Ability to manage multiple and sometimes conflicting priorities
Strong understanding of Nielsen/Circana data for insights and analysis
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge.
General manager mindset, thought leader, and skilled collaborator with strong communication (clear and concise storytelling).
Experience in Sales & Marketing, leading marketing and/or shopper communication.
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Strong collaborative nature: ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Deep understanding of US Retailers and their go-to-market strategies.
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Our benefit offerings include:Healthcare coverage, including vision and dental.
Savings and Investments contributions and match
Paid Time Off
Life and AD&D insurance coverage
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.ABOUT WK KELLOGG COAt WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com .If we can help you with a reasonable accommodation throughout the application or hiring process, please email (see below) .THE FINER PRINTThe Hiring Manager is Rachel Grenier (Director, Omni Marketing). This is a Global Level 5 equivalent role.The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.For US applicants:Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow th is link (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) .Let's create gr-r-reat days,WK Kellogg Co RecruitmentWK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Engagement - Develop purpose-driven, integrated plans; grounded in insights and customer growth opportunities. Drive alignment with Sales Leads, Brand Teams, and our Retailers to ensure successful implementation of our strategy and commercial plans. Leads the management of agencies and vendors that includes briefing the media agency, evaluating strategy and creative, communication across key stakeholders. Additionally, the role aids the customer teams in executing a cross-functional JBP strategy.
Analytics - Knowing your business will be imperative in driving sales growth. Providing analytical guidance to the team around channel trends, investment strategy and other sales metrics will be key to your success. Improve efficiency and effectiveness through improved profitability and iROAS by reviewing results and recommendations and enhancing plans to deliver growth objectives.
Budget Management - You will be responsible for managing an Omni Commercial budget leading preprogram and post campaign to determine overall effectiveness; refine budget across physical and digital conversion levers based on key learnings and insights.
YOUR RECIPE FOR SUCCESSBachelor's degree required
5+ years of traditional CPG Omni/Shopper marketing role preferred.
Established agency and retailer media exposure/experience
Previous experience across Walmart and Sams Club retailer media networks a plus!
Robust shopper, digital and consumer insights experience and exposure
Proven experience managing vendor/customer relationships
Proficiency in Microsoft Office applications specifically within Excel and Powerpoint
Assimilating and interpreting data from multiple disparate data sources into concise, action-oriented recommendations
Ability to manage multiple and sometimes conflicting priorities
Strong understanding of Nielsen/Circana data for insights and analysis
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge.
General manager mindset, thought leader, and skilled collaborator with strong communication (clear and concise storytelling).
Experience in Sales & Marketing, leading marketing and/or shopper communication.
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Strong collaborative nature: ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Deep understanding of US Retailers and their go-to-market strategies.
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Our benefit offerings include:Healthcare coverage, including vision and dental.
Savings and Investments contributions and match
Paid Time Off
Life and AD&D insurance coverage
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.ABOUT WK KELLOGG COAt WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com .If we can help you with a reasonable accommodation throughout the application or hiring process, please email (see below) .THE FINER PRINTThe Hiring Manager is Rachel Grenier (Director, Omni Marketing). This is a Global Level 5 equivalent role.The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.For US applicants:Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow th is link (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) .Let's create gr-r-reat days,WK Kellogg Co RecruitmentWK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.