Directive
SEO Specialist - USA Remote
Directive, Richmond Hill, Georgia, United States, 31424
Overview:
The Content specialist plays a vital role in daily task execution to achieve our clients' goals. The Content Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape.
Role and Responsibilities:
Task Management and Ownership:
Content Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Content Specialists must keep Asana due dates current as things change based on urgency communicated by strategists and clients.The primary tasks Content Specialists must be able to fulfill are:
Content BriefsMust adhere to all client standards, including tone of voice / brand guidelines, and should require minimal editsMust adhere to Content best practices including competitive research and inclusion of target terms
Keyword ResearchMust be able to identify and aggregate relevant keywords and organize them based on topic clusters
Competitor ResearchMust be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy
Technical AuditsMust be proficient in site crawling tools such as Screaming Frog, in order to aggregate and organize a full diagnosis of website crawlability errorsMust be familiar with Google Search Console reports, such as Core Web Vitals
Reporting SupportBeing able to pull and format website traffic and conversion data according to our templates within Looker
Any additional task templates as set in Asana as needs occurProactive Communication:
Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully
Ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your StrategistThese can include specific questions about the client itself, their industry, expectations on delivery format, etc.
Message team members and respond within working hours for all asks required to complete your work and proactively communicate regarding deadlines
Time Management:
For content specialists, no two weeks are the same. A successful content specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps content specialists provide team members with accurate estimates for task completion. A content specialist is doing well with time management if they are:
Completing every task on time or recognizing early-on when a task will not be able to be completed by its anticipated date and notifying the content specialistGiving accurate estimates for the time it takes to complete a taskAvoiding personal burnout by leaning into our core tenant of "Balance is our choice" by taking PTO
Goals:Task Acceptance Rate: 95%As measured by whether completed work was presented to a client
Timeliness of Execution: 100%CSAT scores > 4.2 for their podWhat You Offer:
A fundamental grasp of SEO principles: keyword research, on-page optimization, and link buildingBasic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google AnalyticsStrong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling toolsProven organizational, project, and time management skillsGenuine enthusiasm for digital marketing, SEO and Content
The Content specialist plays a vital role in daily task execution to achieve our clients' goals. The Content Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape.
Role and Responsibilities:
Task Management and Ownership:
Content Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Content Specialists must keep Asana due dates current as things change based on urgency communicated by strategists and clients.The primary tasks Content Specialists must be able to fulfill are:
Content BriefsMust adhere to all client standards, including tone of voice / brand guidelines, and should require minimal editsMust adhere to Content best practices including competitive research and inclusion of target terms
Keyword ResearchMust be able to identify and aggregate relevant keywords and organize them based on topic clusters
Competitor ResearchMust be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy
Technical AuditsMust be proficient in site crawling tools such as Screaming Frog, in order to aggregate and organize a full diagnosis of website crawlability errorsMust be familiar with Google Search Console reports, such as Core Web Vitals
Reporting SupportBeing able to pull and format website traffic and conversion data according to our templates within Looker
Any additional task templates as set in Asana as needs occurProactive Communication:
Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully
Ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your StrategistThese can include specific questions about the client itself, their industry, expectations on delivery format, etc.
Message team members and respond within working hours for all asks required to complete your work and proactively communicate regarding deadlines
Time Management:
For content specialists, no two weeks are the same. A successful content specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps content specialists provide team members with accurate estimates for task completion. A content specialist is doing well with time management if they are:
Completing every task on time or recognizing early-on when a task will not be able to be completed by its anticipated date and notifying the content specialistGiving accurate estimates for the time it takes to complete a taskAvoiding personal burnout by leaning into our core tenant of "Balance is our choice" by taking PTO
Goals:Task Acceptance Rate: 95%As measured by whether completed work was presented to a client
Timeliness of Execution: 100%CSAT scores > 4.2 for their podWhat You Offer:
A fundamental grasp of SEO principles: keyword research, on-page optimization, and link buildingBasic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google AnalyticsStrong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling toolsProven organizational, project, and time management skillsGenuine enthusiasm for digital marketing, SEO and Content