The Kendall Group
Field Marketing Strategist - Automation
The Kendall Group, Knoxville, Tennessee, United States, 37955
Field Marketing Strategist - Automation
About The Kendall Group
The Kendall Group seeks a talented, creative, self-motivated individual for our Field Marketing Strategist position. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.
Why The Kendall Group?
Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay! We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.
Role Summary:
Reporting to the Director of Marketing, the Field Marketing Strategist serves as a critical link between corporate marketing and our sales and specialist teams. They are responsible for supporting the development and execution of the marketing plan for Automation products and services, which support the sales and business initiatives related to these product lines and categories.
Exciting work you will do:
The essential duties and responsibilities of the Field Marketing Strategist position will consist of, but are not limited to, the following:Act as the bridge between marketing, sales, and key suppliers within business area; coordinate efforts and maintain an active communication line with internal customers and external vendor partners to ensure planning and success of marketing programs and projectsCollaborate with suppliers to understand strategic priorities and resultant new campaign content and product/service launch plans; ensure awareness amongst the field organization and work with the field teams to identify fit and function as part of their overall growth plansUsing vendor information and field initiatives, partner with sales and specialist stakeholders to define annual marketing plans/priorities that support the revenue generation for the Automation business across regionsCollectively develop a commercial plan for the year by segment and/or vendor. Work with field to build out individual plan initial ideas, fully defining for the marketing department what is looking to be done and coaching and fitting into an available Marketing capability where needed; feed the plan into the appropriate Marketing Department cue in a timely and vetted manner; help maintain the plan throughout the year if priorities shiftMaintain working relationships with sales managers, specialist teams, and supplier teams, as well as the marketing team overallWhere applicable, liaison with product and service specialists to understand the offerings, customer segments, industries, personas, and value propositions for that space; develop deep knowledge in your dedicated area to help drive more effective messaging and content creationServe as the first point of contact for marketing-related questions and requests in the field; capture and prioritize feedback from the field on marketing campaigns and events and take appropriate actionWork closely with identified key suppliers' marketing plans, understand availability and suggest content to leverage, communicate progress, and ensure commitments are met accurately and in a timely manner; support Marketing Communication by advising of any changes to supplier authorizations and/or branding and assisting with content development and deployment as neededSupplement event definition, planning and execution, in-person or virtually, as needed to assist the marketing events leadMaintain open lines of communication with key stakeholders and support monthly and quarterly cadences with stakeholders including sales leadership and supplier partnersManages, executes, and works closely with Marketing Operations to track KPIs and provide campaign results for regional activitiesTrack lead flow to ensure the appropriate sales channels are following up on all leads in a timely mannerEnsures all vendor brand guidelines are being adhered toPerform other duties and projects as assignedCompetencies you possess:
Service ExcellenceResults, Action OrientedAccountability and responsibilityTeamwork and collaborationDecision QualityPriority SettingPlanning and OrganizingWhat you'll need:
Work Experience:
3 years' marketing experience or closely related fieldRequired Education:
Bachelor's degree in marketing or similar field, a technical degree, or equivalent experienceAnalytics/Computer Skills:
High competency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook; knowledge of digital communication channels, omnichannel campaign execution, and measurement practicesOrganizational Skills:
Strong organizational skills, able to keep many moving pieces coordinated; ability to manage multiple projects simultaneously in a dynamic environmentCross-functional Skills:
Embodies a learning mindset, welcoming opportunities to learn about new products and industries; team-oriented, with the ability to work well with diverse, cross-functional groups; strong collaboration skills to share ideas, brainstorm with others and interact with and influence key stakeholders in the business groups, marketing, sales, and supplier teamsCommunication Skills:
Strong written and verbal communication and presentation skills comfortable presenting in front of small and large groups; comfortable leading meetings and influencing individuals and groups to drive consensus and action among diverse stakeholdersPhysical, Mental and Visual Skills:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
Ability to see, talk and hearAbility to sit for 8 hours a day
Physical Environment:
Normal office environmentTravel :
Occasional travelQualifications we prefer but do not require:
Work Experience:
Background in B2B technical marketing, ideally within industrial markets; experience working with vendors or solutions sets for identified segment; experience in electrical/ industrial distribution a plusSoftware/Computer Skills:
Experience working in marketing automation platforms
The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.
About The Kendall Group
The Kendall Group seeks a talented, creative, self-motivated individual for our Field Marketing Strategist position. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.
Why The Kendall Group?
Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay! We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.
Role Summary:
Reporting to the Director of Marketing, the Field Marketing Strategist serves as a critical link between corporate marketing and our sales and specialist teams. They are responsible for supporting the development and execution of the marketing plan for Automation products and services, which support the sales and business initiatives related to these product lines and categories.
Exciting work you will do:
The essential duties and responsibilities of the Field Marketing Strategist position will consist of, but are not limited to, the following:Act as the bridge between marketing, sales, and key suppliers within business area; coordinate efforts and maintain an active communication line with internal customers and external vendor partners to ensure planning and success of marketing programs and projectsCollaborate with suppliers to understand strategic priorities and resultant new campaign content and product/service launch plans; ensure awareness amongst the field organization and work with the field teams to identify fit and function as part of their overall growth plansUsing vendor information and field initiatives, partner with sales and specialist stakeholders to define annual marketing plans/priorities that support the revenue generation for the Automation business across regionsCollectively develop a commercial plan for the year by segment and/or vendor. Work with field to build out individual plan initial ideas, fully defining for the marketing department what is looking to be done and coaching and fitting into an available Marketing capability where needed; feed the plan into the appropriate Marketing Department cue in a timely and vetted manner; help maintain the plan throughout the year if priorities shiftMaintain working relationships with sales managers, specialist teams, and supplier teams, as well as the marketing team overallWhere applicable, liaison with product and service specialists to understand the offerings, customer segments, industries, personas, and value propositions for that space; develop deep knowledge in your dedicated area to help drive more effective messaging and content creationServe as the first point of contact for marketing-related questions and requests in the field; capture and prioritize feedback from the field on marketing campaigns and events and take appropriate actionWork closely with identified key suppliers' marketing plans, understand availability and suggest content to leverage, communicate progress, and ensure commitments are met accurately and in a timely manner; support Marketing Communication by advising of any changes to supplier authorizations and/or branding and assisting with content development and deployment as neededSupplement event definition, planning and execution, in-person or virtually, as needed to assist the marketing events leadMaintain open lines of communication with key stakeholders and support monthly and quarterly cadences with stakeholders including sales leadership and supplier partnersManages, executes, and works closely with Marketing Operations to track KPIs and provide campaign results for regional activitiesTrack lead flow to ensure the appropriate sales channels are following up on all leads in a timely mannerEnsures all vendor brand guidelines are being adhered toPerform other duties and projects as assignedCompetencies you possess:
Service ExcellenceResults, Action OrientedAccountability and responsibilityTeamwork and collaborationDecision QualityPriority SettingPlanning and OrganizingWhat you'll need:
Work Experience:
3 years' marketing experience or closely related fieldRequired Education:
Bachelor's degree in marketing or similar field, a technical degree, or equivalent experienceAnalytics/Computer Skills:
High competency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook; knowledge of digital communication channels, omnichannel campaign execution, and measurement practicesOrganizational Skills:
Strong organizational skills, able to keep many moving pieces coordinated; ability to manage multiple projects simultaneously in a dynamic environmentCross-functional Skills:
Embodies a learning mindset, welcoming opportunities to learn about new products and industries; team-oriented, with the ability to work well with diverse, cross-functional groups; strong collaboration skills to share ideas, brainstorm with others and interact with and influence key stakeholders in the business groups, marketing, sales, and supplier teamsCommunication Skills:
Strong written and verbal communication and presentation skills comfortable presenting in front of small and large groups; comfortable leading meetings and influencing individuals and groups to drive consensus and action among diverse stakeholdersPhysical, Mental and Visual Skills:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
Ability to see, talk and hearAbility to sit for 8 hours a day
Physical Environment:
Normal office environmentTravel :
Occasional travelQualifications we prefer but do not require:
Work Experience:
Background in B2B technical marketing, ideally within industrial markets; experience working with vendors or solutions sets for identified segment; experience in electrical/ industrial distribution a plusSoftware/Computer Skills:
Experience working in marketing automation platforms
The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.