Pepsico
Food Service Associate Marketing Manager
Pepsico, Los Angeles, California, United States, 90079
Overview
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.PepsiCo’s West Division team is looking for a strategic, creative and results-oriented Foodservice Marketing Associate Manager who thrives in a fast-paced, innovative environment. You will lead a strategic consumer and insights driven marketing agenda that will drive volume, topline growth and brand equity. This experience will develop and showcase the ability to develop deep consumer understanding, identify growth opportunities and bring them to market to positively impact sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, and driving for results.As the Foodservice Associate Marketing Manager for Colleges & Universities (C&U)/Workplace and Rec & Retail, your mandate will be to drive growth by leading the marketing agenda both internally (across our brands & customer teams) and externally with these customers. You will support the West Division foodservice marketing team in the development and execution of local marketing initiatives in top Away-From-Home partners. The Foodservice Marketing Associate Manager will be responsible for the creation, communication, and execution of marketing programs in assigned Recreation, Collegiate, and Workplace channel accounts. This role will also be responsible for managing budgets, activation logistics, and providing post program analysis.Note - Building strong relationships is integral to this role as you partner with your key account team, insights, shopper & brand teams, and your customer’s marketing teams to build mutually beneficial programs together.ResponsibilitiesOwn the marketing agenda for the C&U/Workplace and Rec & Retail channel and priority accounts within the West Division in partnership with sales, and deliver against key growth metrics internally and externally.Lead development of playbooks and toolkits for C&U/Workplace and Rec & Retail channels.Build marketing strategies and concepts for Renewals and RFPs for priority prospects; uncover core consumer insights, establish joint objectives and create 360 strategies.Develop new business pitch templates across C&U and Rec & Retail channels.Bring insights-led thinking to assist in the creation of partnership marketing strategy, creative development and sell in - keeping PepsiCo brands connected to the consumer (Both Channel and Customer-specific).Own and/or support the creation and execution of national brand programs and toolkits at key priority foodservice accounts within the West Division.Support the launch of national innovation priorities through customer-specific programming and consumer engagement.Develop and manage region-wide syndicated programming including the West’s Field Activation Sampling Program by building a localized plan with Sr Marketing Manager to increase trial and intensify consumption.Understand the student & recreation landscape and build tailored campus plans for each university in line with National Strategy.Support Quarterly Business Plan development and planning.Manage communication with select Sector Brand and Channel partners.Manage agency relationships to deliver breakthrough programs and creative that drive unique points of difference for our brands within the market or region.Support development and execution of Annual Operating Plan (AOP) for the C&U/Workplace and Rec & Retails channels.Effectively manage A&M budget, which includes planning out full year spend, ongoing tracking and budget reconciliation.QualificationsBachelor’s degree required; MBA preferred.Minimum 4 years of experience with consumer-packaged goods or Food Service/On-Premise industries preferred. Previous customer & channel experience considered an asset.Demonstrated ability as a “big idea” thinker. Consumer-centric marketer who can identify relevant consumer insights and thrives on change within a fast-paced environment.Proven expertise in managing the agency process from brief to delivering best in class ideas, including ability to mobilize a diverse team of internal and external constituents to execute in the marketplace.Strong leadership skills (i.e. able to present to senior management as well as external Customer and Agency partners) and ability to influence and understand varied points of view.Exceptional collaboration skills and high ability to influence within a matrixed environment and able to build & leverage informal network.Excellent communication and presentation skills (written and oral).Superior project management, logistics, and organizational skills.Superior analytical skillset with ability to find actionable, pragmatic solutions for complex problems.High proficiency in Power Point to develop visually impactful presentations.Solution oriented, strategic and creative thinking, strong attention to detail.Solid strategic and execution skills with a track record of delivering strong growth results.Self-starter with ability to work independently – high sense of urgency and entrepreneurial spirit.Exceptional project & time management skills.Ability to anticipate issues and resolve them based on sound business judgement.Strong ability to effectively collaborate and influence in a matrix organization.
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Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.PepsiCo’s West Division team is looking for a strategic, creative and results-oriented Foodservice Marketing Associate Manager who thrives in a fast-paced, innovative environment. You will lead a strategic consumer and insights driven marketing agenda that will drive volume, topline growth and brand equity. This experience will develop and showcase the ability to develop deep consumer understanding, identify growth opportunities and bring them to market to positively impact sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, and driving for results.As the Foodservice Associate Marketing Manager for Colleges & Universities (C&U)/Workplace and Rec & Retail, your mandate will be to drive growth by leading the marketing agenda both internally (across our brands & customer teams) and externally with these customers. You will support the West Division foodservice marketing team in the development and execution of local marketing initiatives in top Away-From-Home partners. The Foodservice Marketing Associate Manager will be responsible for the creation, communication, and execution of marketing programs in assigned Recreation, Collegiate, and Workplace channel accounts. This role will also be responsible for managing budgets, activation logistics, and providing post program analysis.Note - Building strong relationships is integral to this role as you partner with your key account team, insights, shopper & brand teams, and your customer’s marketing teams to build mutually beneficial programs together.ResponsibilitiesOwn the marketing agenda for the C&U/Workplace and Rec & Retail channel and priority accounts within the West Division in partnership with sales, and deliver against key growth metrics internally and externally.Lead development of playbooks and toolkits for C&U/Workplace and Rec & Retail channels.Build marketing strategies and concepts for Renewals and RFPs for priority prospects; uncover core consumer insights, establish joint objectives and create 360 strategies.Develop new business pitch templates across C&U and Rec & Retail channels.Bring insights-led thinking to assist in the creation of partnership marketing strategy, creative development and sell in - keeping PepsiCo brands connected to the consumer (Both Channel and Customer-specific).Own and/or support the creation and execution of national brand programs and toolkits at key priority foodservice accounts within the West Division.Support the launch of national innovation priorities through customer-specific programming and consumer engagement.Develop and manage region-wide syndicated programming including the West’s Field Activation Sampling Program by building a localized plan with Sr Marketing Manager to increase trial and intensify consumption.Understand the student & recreation landscape and build tailored campus plans for each university in line with National Strategy.Support Quarterly Business Plan development and planning.Manage communication with select Sector Brand and Channel partners.Manage agency relationships to deliver breakthrough programs and creative that drive unique points of difference for our brands within the market or region.Support development and execution of Annual Operating Plan (AOP) for the C&U/Workplace and Rec & Retails channels.Effectively manage A&M budget, which includes planning out full year spend, ongoing tracking and budget reconciliation.QualificationsBachelor’s degree required; MBA preferred.Minimum 4 years of experience with consumer-packaged goods or Food Service/On-Premise industries preferred. Previous customer & channel experience considered an asset.Demonstrated ability as a “big idea” thinker. Consumer-centric marketer who can identify relevant consumer insights and thrives on change within a fast-paced environment.Proven expertise in managing the agency process from brief to delivering best in class ideas, including ability to mobilize a diverse team of internal and external constituents to execute in the marketplace.Strong leadership skills (i.e. able to present to senior management as well as external Customer and Agency partners) and ability to influence and understand varied points of view.Exceptional collaboration skills and high ability to influence within a matrixed environment and able to build & leverage informal network.Excellent communication and presentation skills (written and oral).Superior project management, logistics, and organizational skills.Superior analytical skillset with ability to find actionable, pragmatic solutions for complex problems.High proficiency in Power Point to develop visually impactful presentations.Solution oriented, strategic and creative thinking, strong attention to detail.Solid strategic and execution skills with a track record of delivering strong growth results.Self-starter with ability to work independently – high sense of urgency and entrepreneurial spirit.Exceptional project & time management skills.Ability to anticipate issues and resolve them based on sound business judgement.Strong ability to effectively collaborate and influence in a matrix organization.
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