Nestlé SA
Manager Media Planning (Hybrid)
Nestlé SA, New York, New York, us, 10261
At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!POSITION SUMMARY:As the Manager of Media Planning at Nespresso USA, your primary responsibility will be to develop, implement, and continuously optimize Nespresso USA's demand generation Paid Media Strategy. This position is a hybrid role, based at our corporate office in Manhattan, NY with typically 1 day per week (Tuesday) in office.RESPONSIBILITES:Traditional Media LeadershipPlanning OwnershipLead paid media / buying strategy as well as tactical planning across traditional channels; optimize media mix to drive growth and meet brand and business goalsServe as primary point of contact for Traditional Media AOR (Open Mind), ensuring achievement of all deliverables, quality of resources, and overall relationship healthUtilize knowledge of media landscape and activations to act as a consultant on behalf of other internal teams (Trade, B2B, Retail, etc.) looking to engage in paid media activitiesRelationship ManagementPartner closely with demand-generating counterparts responsible for Analytics, Tech, and Channel Strategy to design and nurture a holistic, full-funnel marketing approach that maximizes ROICo-own relationship with full funnel integrated media AOR (Croud)Partner Management & Thought LeadershipCollaborate with Nespresso HQ counterparts to ensure US market interests and realities are recognized, with an eye towards integration of HQ shared processes, technologies, and ways of working that benefit the marketDrive all partners to plan audience-first and with a full funnel full stack mindset, considering the impact of all paid, owned and earned touchpoints in partnership with the Integrated Communications ManagerServe as key point of contact for Nestle in the Market (NiM) and Media Partners (networks, publications, online platforms and publishers) and work closely with a broader team to manage key social/digital partners (Google, Meta, etc.)Stay up to date on media and influencer landscape, and constantly seek out innovative partners/platforms to identify new opportunitiesCreate learning agendas for media and influencer channels, including creative performance and recommended asset optimizations. Disseminate learnings to the broader organization on a regular cadenceAssist with Audience Planning and Customer Journey building via a variety of technology & agency partners including multi-touch attributionContribute to audience development strategies and optimal audience management, leveraging both first and third party data to ensure the right message is matched to the right consumer at the right timeCo-Create campaign-planning timelines with Integrated Communications Manager to ensure content is contextually relevant and developed based on creative best practices that best serve strategic initiativesOwn the deployment and ongoing optimization of paid contentMeasurement & ReportingPartner closely with the Analytics arm of the Media COE to collect and review data for Marketing Mix ModelingMonitor and regularly report on Share of Voice to ensure media sufficiencyCo-own the monthly forecast process for media budget, ensuring accuracy of phasing and spendWork with extended support teams (internal and agency) to assess performance, identify opportunities for optimization, and provide holistic reporting on media efficiency & effectiveness to senior managementPeople Management and DevelopmentCoach, mentor, and develop one Planning SpecialistREQUIREMENTS:Bachelor's Degree5+ Years in Media Strategy / Planning roles at Brand or AgencyExperience in CPG / DTC media and marketing preferred; experience with luxury goods and/or sustainable brands is a plusExperience developing full funnel digital media strategies to achieve both online and offline brand and business goalsExperience using Marketing Technologies such as a multi-touch attribution tool to guide media mix decisionsFamiliarity with digital & programmatic media ecosystem, data providers, digital media tools and systems (DSPs, DMPs, Ad Servers, etc.)SKILLS:Strategic thinker understanding both short and long term business consequences of all decisionsStrong interpersonal, communication, organization and project management skillsAbility to oversee and track multiple projects with due dates and varying requirements and prioritiesThe approximate pay range for this position is $145,000- $165,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:It is our business imperative to remain a very inclusive workplace.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!POSITION SUMMARY:As the Manager of Media Planning at Nespresso USA, your primary responsibility will be to develop, implement, and continuously optimize Nespresso USA's demand generation Paid Media Strategy. This position is a hybrid role, based at our corporate office in Manhattan, NY with typically 1 day per week (Tuesday) in office.RESPONSIBILITES:Traditional Media LeadershipPlanning OwnershipLead paid media / buying strategy as well as tactical planning across traditional channels; optimize media mix to drive growth and meet brand and business goalsServe as primary point of contact for Traditional Media AOR (Open Mind), ensuring achievement of all deliverables, quality of resources, and overall relationship healthUtilize knowledge of media landscape and activations to act as a consultant on behalf of other internal teams (Trade, B2B, Retail, etc.) looking to engage in paid media activitiesRelationship ManagementPartner closely with demand-generating counterparts responsible for Analytics, Tech, and Channel Strategy to design and nurture a holistic, full-funnel marketing approach that maximizes ROICo-own relationship with full funnel integrated media AOR (Croud)Partner Management & Thought LeadershipCollaborate with Nespresso HQ counterparts to ensure US market interests and realities are recognized, with an eye towards integration of HQ shared processes, technologies, and ways of working that benefit the marketDrive all partners to plan audience-first and with a full funnel full stack mindset, considering the impact of all paid, owned and earned touchpoints in partnership with the Integrated Communications ManagerServe as key point of contact for Nestle in the Market (NiM) and Media Partners (networks, publications, online platforms and publishers) and work closely with a broader team to manage key social/digital partners (Google, Meta, etc.)Stay up to date on media and influencer landscape, and constantly seek out innovative partners/platforms to identify new opportunitiesCreate learning agendas for media and influencer channels, including creative performance and recommended asset optimizations. Disseminate learnings to the broader organization on a regular cadenceAssist with Audience Planning and Customer Journey building via a variety of technology & agency partners including multi-touch attributionContribute to audience development strategies and optimal audience management, leveraging both first and third party data to ensure the right message is matched to the right consumer at the right timeCo-Create campaign-planning timelines with Integrated Communications Manager to ensure content is contextually relevant and developed based on creative best practices that best serve strategic initiativesOwn the deployment and ongoing optimization of paid contentMeasurement & ReportingPartner closely with the Analytics arm of the Media COE to collect and review data for Marketing Mix ModelingMonitor and regularly report on Share of Voice to ensure media sufficiencyCo-own the monthly forecast process for media budget, ensuring accuracy of phasing and spendWork with extended support teams (internal and agency) to assess performance, identify opportunities for optimization, and provide holistic reporting on media efficiency & effectiveness to senior managementPeople Management and DevelopmentCoach, mentor, and develop one Planning SpecialistREQUIREMENTS:Bachelor's Degree5+ Years in Media Strategy / Planning roles at Brand or AgencyExperience in CPG / DTC media and marketing preferred; experience with luxury goods and/or sustainable brands is a plusExperience developing full funnel digital media strategies to achieve both online and offline brand and business goalsExperience using Marketing Technologies such as a multi-touch attribution tool to guide media mix decisionsFamiliarity with digital & programmatic media ecosystem, data providers, digital media tools and systems (DSPs, DMPs, Ad Servers, etc.)SKILLS:Strategic thinker understanding both short and long term business consequences of all decisionsStrong interpersonal, communication, organization and project management skillsAbility to oversee and track multiple projects with due dates and varying requirements and prioritiesThe approximate pay range for this position is $145,000- $165,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Nearest Major Market:
ManhattanNearest Secondary Market:
New York City
#J-18808-LjbffrRemote working/work at home options are available for this role.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!POSITION SUMMARY:As the Manager of Media Planning at Nespresso USA, your primary responsibility will be to develop, implement, and continuously optimize Nespresso USA's demand generation Paid Media Strategy. This position is a hybrid role, based at our corporate office in Manhattan, NY with typically 1 day per week (Tuesday) in office.RESPONSIBILITES:Traditional Media LeadershipPlanning OwnershipLead paid media / buying strategy as well as tactical planning across traditional channels; optimize media mix to drive growth and meet brand and business goalsServe as primary point of contact for Traditional Media AOR (Open Mind), ensuring achievement of all deliverables, quality of resources, and overall relationship healthUtilize knowledge of media landscape and activations to act as a consultant on behalf of other internal teams (Trade, B2B, Retail, etc.) looking to engage in paid media activitiesRelationship ManagementPartner closely with demand-generating counterparts responsible for Analytics, Tech, and Channel Strategy to design and nurture a holistic, full-funnel marketing approach that maximizes ROICo-own relationship with full funnel integrated media AOR (Croud)Partner Management & Thought LeadershipCollaborate with Nespresso HQ counterparts to ensure US market interests and realities are recognized, with an eye towards integration of HQ shared processes, technologies, and ways of working that benefit the marketDrive all partners to plan audience-first and with a full funnel full stack mindset, considering the impact of all paid, owned and earned touchpoints in partnership with the Integrated Communications ManagerServe as key point of contact for Nestle in the Market (NiM) and Media Partners (networks, publications, online platforms and publishers) and work closely with a broader team to manage key social/digital partners (Google, Meta, etc.)Stay up to date on media and influencer landscape, and constantly seek out innovative partners/platforms to identify new opportunitiesCreate learning agendas for media and influencer channels, including creative performance and recommended asset optimizations. Disseminate learnings to the broader organization on a regular cadenceAssist with Audience Planning and Customer Journey building via a variety of technology & agency partners including multi-touch attributionContribute to audience development strategies and optimal audience management, leveraging both first and third party data to ensure the right message is matched to the right consumer at the right timeCo-Create campaign-planning timelines with Integrated Communications Manager to ensure content is contextually relevant and developed based on creative best practices that best serve strategic initiativesOwn the deployment and ongoing optimization of paid contentMeasurement & ReportingPartner closely with the Analytics arm of the Media COE to collect and review data for Marketing Mix ModelingMonitor and regularly report on Share of Voice to ensure media sufficiencyCo-own the monthly forecast process for media budget, ensuring accuracy of phasing and spendWork with extended support teams (internal and agency) to assess performance, identify opportunities for optimization, and provide holistic reporting on media efficiency & effectiveness to senior managementPeople Management and DevelopmentCoach, mentor, and develop one Planning SpecialistREQUIREMENTS:Bachelor's Degree5+ Years in Media Strategy / Planning roles at Brand or AgencyExperience in CPG / DTC media and marketing preferred; experience with luxury goods and/or sustainable brands is a plusExperience developing full funnel digital media strategies to achieve both online and offline brand and business goalsExperience using Marketing Technologies such as a multi-touch attribution tool to guide media mix decisionsFamiliarity with digital & programmatic media ecosystem, data providers, digital media tools and systems (DSPs, DMPs, Ad Servers, etc.)SKILLS:Strategic thinker understanding both short and long term business consequences of all decisionsStrong interpersonal, communication, organization and project management skillsAbility to oversee and track multiple projects with due dates and varying requirements and prioritiesThe approximate pay range for this position is $145,000- $165,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Nearest Major Market:
ManhattanNearest Secondary Market:
New York City
#J-18808-LjbffrRemote working/work at home options are available for this role.