JPMorganChase
Managing Director, Chase Auto Private Label Marketing Strategy
JPMorganChase, Wilmington, Delaware, us, 19894
Job Description
The Private Label Marketing Strategy team is dedicated to supporting our captive finance partners to drive acquisition and customer loyalty of vehicle purchases and financing. As the Managing Director of Chase Auto Private Label Marketing Strategy, you will lead a team of strategists in marketing plan development, branding, product or offer positioning, and marketing launches. Marketing initiatives under the leadership of this position span the entire lifecycle of loans and leasing – from partner brand activation, acquisition, servicing, loyalty campaigns, programs and events, creating exceptional client and customer experiences.
Learn more about the general tasks related to this opportunity below, as well as required skills.This role requires strong stakeholder partnership across each private label partner, all levels of Chase Auto Private Label Captive Finance, and throughout JP Morgan Chase. The role will partner with Private Label General Managers to work across multiple lines of business to identify and develop opportunities to deepen our partner relationships by leveraging the unique assets and capabilities available across the firm, including Chase Offers, Travel, Dining, Sapphire Lounge, Private Banking, Consumer Banking, and external strategic partnerships. Collaboration with Finance, Data and Analytics and other Marketing teams are key to ensure effective execution of strategies, ROI determination, and ongoing insight to action for continuous improvement.Key Responsibilities IncludeLead a team of private label marketing strategists, partnering closely with General Managers and other key partners across each private label brand.Leverage firmwide relationships with Private Label General Managers and other key internal stakeholders to deliver the power of JP Morgan Chase to clients to deepen share of sales and attached financing with Chase Auto.Provide depth of thought leadership in how to serve the client using owned, paid and earned media assets.Collaborate with Loyalty team to develop customer loyalty campaigns and initiatives.Coordinate and lead a regular cadence of marketing updates for senior executives, both internally and externally.Develop and maintain business cases, marketing budget and routine analysis on ROI.Create and maintain annual marketing plans, both strategic and tactical.Build a test/learn agenda to optimize customer messaging/touch/channel/targeting.Lead broader supporting marketing teams to deliver solutions to partners, and to communicate and execute on a marketing vision.Ensure exceptional execution and cycle times with speed to market to meet market demand.Qualifications10+ years of leadership with significant experience in marketing across various platforms.Demonstrative experience in development of digital and social media strategies for business.Demonstrated people leadership and coaching capability.Seasoned partnership and/or co-brand marketer and relationship manager.Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.Proven experience leading cross-functional teams in creating and driving delivery with a major focus on attention to detail and passion for flawless execution.Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members.Creativity and innovative mindset with a focus on continuous improvement.Sense of urgency with disposition to execute.Exceptional written, presentation and verbal communication skills.Strong executive presence.Ability to rally and inspire a team around a common vision and drive results.Preferred QualificationsBS/BA degree required; MBA preferred.Auto industry expertise.Financial services experience.ABOUT USChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.Equal Opportunity Employer/Disability/VeteransAbout The TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
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The Private Label Marketing Strategy team is dedicated to supporting our captive finance partners to drive acquisition and customer loyalty of vehicle purchases and financing. As the Managing Director of Chase Auto Private Label Marketing Strategy, you will lead a team of strategists in marketing plan development, branding, product or offer positioning, and marketing launches. Marketing initiatives under the leadership of this position span the entire lifecycle of loans and leasing – from partner brand activation, acquisition, servicing, loyalty campaigns, programs and events, creating exceptional client and customer experiences.
Learn more about the general tasks related to this opportunity below, as well as required skills.This role requires strong stakeholder partnership across each private label partner, all levels of Chase Auto Private Label Captive Finance, and throughout JP Morgan Chase. The role will partner with Private Label General Managers to work across multiple lines of business to identify and develop opportunities to deepen our partner relationships by leveraging the unique assets and capabilities available across the firm, including Chase Offers, Travel, Dining, Sapphire Lounge, Private Banking, Consumer Banking, and external strategic partnerships. Collaboration with Finance, Data and Analytics and other Marketing teams are key to ensure effective execution of strategies, ROI determination, and ongoing insight to action for continuous improvement.Key Responsibilities IncludeLead a team of private label marketing strategists, partnering closely with General Managers and other key partners across each private label brand.Leverage firmwide relationships with Private Label General Managers and other key internal stakeholders to deliver the power of JP Morgan Chase to clients to deepen share of sales and attached financing with Chase Auto.Provide depth of thought leadership in how to serve the client using owned, paid and earned media assets.Collaborate with Loyalty team to develop customer loyalty campaigns and initiatives.Coordinate and lead a regular cadence of marketing updates for senior executives, both internally and externally.Develop and maintain business cases, marketing budget and routine analysis on ROI.Create and maintain annual marketing plans, both strategic and tactical.Build a test/learn agenda to optimize customer messaging/touch/channel/targeting.Lead broader supporting marketing teams to deliver solutions to partners, and to communicate and execute on a marketing vision.Ensure exceptional execution and cycle times with speed to market to meet market demand.Qualifications10+ years of leadership with significant experience in marketing across various platforms.Demonstrative experience in development of digital and social media strategies for business.Demonstrated people leadership and coaching capability.Seasoned partnership and/or co-brand marketer and relationship manager.Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.Proven experience leading cross-functional teams in creating and driving delivery with a major focus on attention to detail and passion for flawless execution.Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members.Creativity and innovative mindset with a focus on continuous improvement.Sense of urgency with disposition to execute.Exceptional written, presentation and verbal communication skills.Strong executive presence.Ability to rally and inspire a team around a common vision and drive results.Preferred QualificationsBS/BA degree required; MBA preferred.Auto industry expertise.Financial services experience.ABOUT USChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.Equal Opportunity Employer/Disability/VeteransAbout The TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.
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