Procom
Lead, Advertising Measurement
Procom, Fontana, California, United States, 92336
Lead, Advertising Measurement Intro
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
On behalf of one of Media clients: Procom Services is looking for an Ads Measurement Lead for a 6 month plus remote contract.This person will help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of ourclient as a media platform. In short, we’re looking for a measurement lead with a marketer's mindset.
Lead, Advertising Measurement Job Details
As our client is a rapidly growing company, your primary responsibilities will evolve over time and there is significant opportunity to drive impact within the company and career growth. This role reports directly to the Head of Measurement.
Responsibilities:
- Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.- Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.- Work with measurement vendors to understand methodologies and their impact on our client. Develop mutual roadmaps to help expand the capabilities of our client's measurement suite.- Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.- Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for our client's advertisers and our competitive advantage.- Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.- Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
Lead, Advertising Measurement Mandatory Skills
- A data-driven storyteller that’s passionate about measurement to inspire and drive action.- 1-3+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 1 of those years working in digital advertising.- Expertise in these three areas of measurement across verticals:- Reach: impressions, viewability, on-target percentage, brand safety, etc.- Resonance: brand awareness, consideration, intent, etc.- Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.- Exceptional written and oral communication skills – you’re articulate and engaging.
Lead, Advertising Measurement Desired Skills
- Accessible- Teamwork- Problem-Solving- Communication- Data- Story- Media- Brand
Lead, Advertising Measurement Start Date
08/27
Lead, Advertising Measurement Location
Remote, ideally working a PST work schedule
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
On behalf of one of Media clients: Procom Services is looking for an Ads Measurement Lead for a 6 month plus remote contract.This person will help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of ourclient as a media platform. In short, we’re looking for a measurement lead with a marketer's mindset.
Lead, Advertising Measurement Job Details
As our client is a rapidly growing company, your primary responsibilities will evolve over time and there is significant opportunity to drive impact within the company and career growth. This role reports directly to the Head of Measurement.
Responsibilities:
- Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.- Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.- Work with measurement vendors to understand methodologies and their impact on our client. Develop mutual roadmaps to help expand the capabilities of our client's measurement suite.- Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.- Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for our client's advertisers and our competitive advantage.- Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.- Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
Lead, Advertising Measurement Mandatory Skills
- A data-driven storyteller that’s passionate about measurement to inspire and drive action.- 1-3+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 1 of those years working in digital advertising.- Expertise in these three areas of measurement across verticals:- Reach: impressions, viewability, on-target percentage, brand safety, etc.- Resonance: brand awareness, consideration, intent, etc.- Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.- Exceptional written and oral communication skills – you’re articulate and engaging.
Lead, Advertising Measurement Desired Skills
- Accessible- Teamwork- Problem-Solving- Communication- Data- Story- Media- Brand
Lead, Advertising Measurement Start Date
08/27
Lead, Advertising Measurement Location
Remote, ideally working a PST work schedule