BrightSpeed
Channel Marketing Manager
BrightSpeed, Charlotte, North Carolina, United States, 28245
Company DescriptionAt Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.Backed by funds managed byApollo Global Management,our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.Be a part of the team that will make this vision a reality....designing and building a world class fiber network and creating a customer experience second to none.Check us out on the web!Job Description
We are looking for an experienced and dynamic Channel Marketing Manager to lead the development and management of our third-party digital affiliates program within our B2B business unit. You will be critical in driving the growth of our digital channels by identifying, onboarding, and managing digital affiliates who align with our brand and business goals. You will be responsible for building strong relationships with affiliates, ensuring they are well-trained on our products and marketing strategies, and aligning their efforts with our internal teams to avoid competition and maximize effectiveness.As aChannel Marketing Manager, your duties and responsibilities will include:Affiliate Recruitment:
Identify, evaluate, and recruit high-quality digital affiliates that align with our brand and B2B objectives.Relationship Management:
Develop and maintain strong relationships with digital affiliates, ensuring ongoing communication, support, and collaboration.Training & Development:
Provide comprehensive training to affiliates on our products, value propositions, and marketing strategies, ensuring they have the knowledge and tools necessary to succeed.Collaboration:
Work closely with internal teams, including product marketing, digital marketing, content, and brand, to ensure affiliates are aligned with our overall marketing strategy and guidelines.Sales & Lead Conversion:
Collaborate with internal sales teams and sales operations to optimize lead conversion from the digital affiliates program. Assist in developing and refining internal processes to enhance lead conversion efficiency.Compliance & Monitoring:
Ensure all affiliate activities adhere to our brand guidelines and do not compete with our own marketing efforts. Monitor affiliate performance and compliance, providing feedback and corrective actions as necessary.Performance Analysis:
Track, analyze, and report on the performance of affiliate marketing campaigns. Provide insights and recommendations for continuous improvement.Program Optimization:
Continuously assess and refine the affiliate program to improve efficiency, scalability, and ROI.Qualifications
WHAT IT TAKES TO CATCH OUR EYE:Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred5+ years of experience in marketing, with a focus on digital affiliates or partner programs, preferably within a B2B environmentStrong understanding of digital marketing, affiliate marketing, and B2B sales cycles. Excellent communication, negotiation, and relationship-building skillsFamiliarity with affiliate tracking tools, CRM systems, and data analysis softwareStrategic thinker with a collaborative approach, detail-oriented, and able to manage multiple projects simultaneouslyDynamic leader and self-starter who is unafraid of hard work, and excited about building and implementing strategies#LI-SS1Additional Information
WHY JOIN US?We aspire to contemporary ways of working.Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.We offer competitive compensation and comprehensive benefits.Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness throughphysical, emotional and financial health.Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.Diversity, equity and inclusion
are at the center of our grounding belief inBeing Real .When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us befierce advocatesfor moreaccessible,inclusiveand high-quality internet, because webelieve doing so promotesequityin the communities we serve.Brightspeed is an Equal Opportunity Employer/Veterans/DisabledFor all applicants, please take a moment to review our Privacy Notices:Brightspeed's Privacy Notice for California ResidentsBrightspeed's Privacy NoticeVideos To Watchhttps://vimeo.com/681585068
We are looking for an experienced and dynamic Channel Marketing Manager to lead the development and management of our third-party digital affiliates program within our B2B business unit. You will be critical in driving the growth of our digital channels by identifying, onboarding, and managing digital affiliates who align with our brand and business goals. You will be responsible for building strong relationships with affiliates, ensuring they are well-trained on our products and marketing strategies, and aligning their efforts with our internal teams to avoid competition and maximize effectiveness.As aChannel Marketing Manager, your duties and responsibilities will include:Affiliate Recruitment:
Identify, evaluate, and recruit high-quality digital affiliates that align with our brand and B2B objectives.Relationship Management:
Develop and maintain strong relationships with digital affiliates, ensuring ongoing communication, support, and collaboration.Training & Development:
Provide comprehensive training to affiliates on our products, value propositions, and marketing strategies, ensuring they have the knowledge and tools necessary to succeed.Collaboration:
Work closely with internal teams, including product marketing, digital marketing, content, and brand, to ensure affiliates are aligned with our overall marketing strategy and guidelines.Sales & Lead Conversion:
Collaborate with internal sales teams and sales operations to optimize lead conversion from the digital affiliates program. Assist in developing and refining internal processes to enhance lead conversion efficiency.Compliance & Monitoring:
Ensure all affiliate activities adhere to our brand guidelines and do not compete with our own marketing efforts. Monitor affiliate performance and compliance, providing feedback and corrective actions as necessary.Performance Analysis:
Track, analyze, and report on the performance of affiliate marketing campaigns. Provide insights and recommendations for continuous improvement.Program Optimization:
Continuously assess and refine the affiliate program to improve efficiency, scalability, and ROI.Qualifications
WHAT IT TAKES TO CATCH OUR EYE:Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred5+ years of experience in marketing, with a focus on digital affiliates or partner programs, preferably within a B2B environmentStrong understanding of digital marketing, affiliate marketing, and B2B sales cycles. Excellent communication, negotiation, and relationship-building skillsFamiliarity with affiliate tracking tools, CRM systems, and data analysis softwareStrategic thinker with a collaborative approach, detail-oriented, and able to manage multiple projects simultaneouslyDynamic leader and self-starter who is unafraid of hard work, and excited about building and implementing strategies#LI-SS1Additional Information
WHY JOIN US?We aspire to contemporary ways of working.Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.We offer competitive compensation and comprehensive benefits.Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness throughphysical, emotional and financial health.Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.Diversity, equity and inclusion
are at the center of our grounding belief inBeing Real .When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us befierce advocatesfor moreaccessible,inclusiveand high-quality internet, because webelieve doing so promotesequityin the communities we serve.Brightspeed is an Equal Opportunity Employer/Veterans/DisabledFor all applicants, please take a moment to review our Privacy Notices:Brightspeed's Privacy Notice for California ResidentsBrightspeed's Privacy NoticeVideos To Watchhttps://vimeo.com/681585068