PopSockets
Director of Integrated Marketing
PopSockets, Boulder, Colorado, United States, 80301
Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people's digital lives. PopSockets has sold over 245 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.
Our mission is to build an eternal positivity machine--an enduring global brand that makes a growing positive impact on the world. Impact initiatives to date include Climate Neutral certification in 2022, our Poptivism platform and ChangeUp partnership, which have resulted in over $4 million in donations to over 400 non-profits, low-friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association accreditation, and adoption of an animal-free policy with respect to products and corporate sponsored meals.
In 2021, PopSockets was honored as one of Fast Company's World's Most Innovative Companies.
The Role:
PopSockets is in search of a dynamic and results-driven Director of Integrated Marketing, a critical role responsible for igniting the brand, connecting to our consumers and driving demand for our key products. The ideal candidate operates at the intersection of left/right-brained marketing strategy, cross-functional collaboration and excellence in delivery with a focus on continuous learning and improvement. They will be responsible for the development of our global brand marketing calendar, strategic campaign briefs and ultimately program management through execution in partnership with cross-functional stakeholders including our product, licensing, communications, DTC and commercial teams on a global scale.
Responsibilities:
Marketing Calendar Development:
In partnership with nearly all of PopSockets functional groups, develops a compelling and consumer-centric brand marketing calendar representative of key brand stories, cultural moments and product dropsMarket Intelligence and Consumer Insights:
Identifies needs and drives insights including competitive landscape, social listening, consumer segmentation and market trends. Utilizes insights to inform product positioning, messaging, and activation strategyLaunch Execution:
Manages all campaign launch activities as lead of the cross-functional team, from inception to post-mortem. Ensures every element is aligned and the consumer journey is cohesive. This includes sell-in to our wholesale partners (sales training, strategy overview, marketing collateral, in-store, etc.) and sell-through (social media, PR, influencers, digital, events, etc.)Market Intelligence:
Conduct market research to understand target customer segments, competitive landscape, and market trends. Utilize insights to inform product positioning and messaging for launch.Cross-Functional Leadership:
Collaborate with Product, Supply Chain, Marketing, Sales, Legal/Finance, and Customer Service teams to ensure seamless execution of GTM strategies. Lead cross-functional teams through product launch processes focusing on commercializationMessaging and Positioning:
Craft compelling product messaging, positioning statements and activation strategies that resonate with target audiences. Ensure consistency across all marketing touch points and and sales materials.Performance Tracking:
Monitor and report on the performance of product launches, utilizing metrics and feedback to adjust strategies as necessary. Achieve key performance indicators related to market penetration, customer acquisition, and revenue growth.Requirements:
Bachelor's degree in Marketing, Business Administration, Communications or related field.Minimum of 6-8 years of experience in go-to-market, product marketing, or related roles, preferably in the consumer electronics/fashion/beauty industries.Proven track record of successfully building top-of-funnel brand awareness and consideration, as well as demonstrated success in launching 360 product marketing campaigns.Operates at the center of the left-brain and right-brain; is equally data-driven and creatively-inspiredAbility to set and define campaign goals, then measure and apply learnings to future campaigns.Strong analytical skills with the ability to translate insights into actionable strategies.Excellent leadership and project management skills, with strong ability to lead through influence.Outstanding communication and interpersonal skills, capable of working with diverse team members and stakeholders.
$150,000 - $175,000 a year
PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual's work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.
Our mission is to build an eternal positivity machine--an enduring global brand that makes a growing positive impact on the world. Impact initiatives to date include Climate Neutral certification in 2022, our Poptivism platform and ChangeUp partnership, which have resulted in over $4 million in donations to over 400 non-profits, low-friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association accreditation, and adoption of an animal-free policy with respect to products and corporate sponsored meals.
In 2021, PopSockets was honored as one of Fast Company's World's Most Innovative Companies.
The Role:
PopSockets is in search of a dynamic and results-driven Director of Integrated Marketing, a critical role responsible for igniting the brand, connecting to our consumers and driving demand for our key products. The ideal candidate operates at the intersection of left/right-brained marketing strategy, cross-functional collaboration and excellence in delivery with a focus on continuous learning and improvement. They will be responsible for the development of our global brand marketing calendar, strategic campaign briefs and ultimately program management through execution in partnership with cross-functional stakeholders including our product, licensing, communications, DTC and commercial teams on a global scale.
Responsibilities:
Marketing Calendar Development:
In partnership with nearly all of PopSockets functional groups, develops a compelling and consumer-centric brand marketing calendar representative of key brand stories, cultural moments and product dropsMarket Intelligence and Consumer Insights:
Identifies needs and drives insights including competitive landscape, social listening, consumer segmentation and market trends. Utilizes insights to inform product positioning, messaging, and activation strategyLaunch Execution:
Manages all campaign launch activities as lead of the cross-functional team, from inception to post-mortem. Ensures every element is aligned and the consumer journey is cohesive. This includes sell-in to our wholesale partners (sales training, strategy overview, marketing collateral, in-store, etc.) and sell-through (social media, PR, influencers, digital, events, etc.)Market Intelligence:
Conduct market research to understand target customer segments, competitive landscape, and market trends. Utilize insights to inform product positioning and messaging for launch.Cross-Functional Leadership:
Collaborate with Product, Supply Chain, Marketing, Sales, Legal/Finance, and Customer Service teams to ensure seamless execution of GTM strategies. Lead cross-functional teams through product launch processes focusing on commercializationMessaging and Positioning:
Craft compelling product messaging, positioning statements and activation strategies that resonate with target audiences. Ensure consistency across all marketing touch points and and sales materials.Performance Tracking:
Monitor and report on the performance of product launches, utilizing metrics and feedback to adjust strategies as necessary. Achieve key performance indicators related to market penetration, customer acquisition, and revenue growth.Requirements:
Bachelor's degree in Marketing, Business Administration, Communications or related field.Minimum of 6-8 years of experience in go-to-market, product marketing, or related roles, preferably in the consumer electronics/fashion/beauty industries.Proven track record of successfully building top-of-funnel brand awareness and consideration, as well as demonstrated success in launching 360 product marketing campaigns.Operates at the center of the left-brain and right-brain; is equally data-driven and creatively-inspiredAbility to set and define campaign goals, then measure and apply learnings to future campaigns.Strong analytical skills with the ability to translate insights into actionable strategies.Excellent leadership and project management skills, with strong ability to lead through influence.Outstanding communication and interpersonal skills, capable of working with diverse team members and stakeholders.
$150,000 - $175,000 a year
PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual's work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.