Medline
Consumer Marketing Manager
Medline, Northfield, Illinois, United States,
Job SummaryLead retail commercialization effort for Medline products. Under general direction, drive implementation of retail marketing strategies and activities that enhance immediate revenue growth. Develop and support marketing and merchandising activities through sales channels.
Job Description
Responsibilities:Oversee the start to finish related to the design, consumer testing, and business opportunity sizing of new products.Develop recommendations for cross-division, new product opportunities for retail business.Lead cross-functional teams (internal and external packaging, product management) in the development and execution of initiatives to ensure proper and timely customer communication.Work with regional cross-functional partners (revenue channel marketers, merchandising, visual, etc.) to plan annual marketing calendar, inclusive of new launches, new features, and an always on plans to increase awareness of platforms, achieve revenue and consumer goals. This includes creating meaningful content and campaigns that drive consumer interest and analyzing campaigns + financials after to understand engagement and overall Medline return.Implement consumer multichannel tactical marketing plans.Develop and implement marketing strategies to identify effective distribution channelsWork with Sales to define opportunities and lead the process for making product opportunities "retail ready".Collaborate with internal Sales, Divisions and Creative Services to define effective sales channels for assigned products.Develop new product and brand launch campaigns. Explore new channels and markets.Identify what resources (including external partners) and capabilities are needed to enable execution of the innovation workstreamDefine innovation roadmap cross-divisionally, integrating consumer needs, points of differentiation, and technology trends.Research and analyze the marketplace to identify new channel, partnership and co-branding opportunitiesLead review of marketing performance and recommended adjustments to the marketing plan through routine hind sightingMeasure, report out and optimize the marketing plans based on results.Lead customer-specific initiatives with internal teams and external teams inclusive of strategizing with customers, internal product development, pricing, marketing, promotions & moreWork with digital team, creative services, external resources and brand marketing team to develop marketing tools and campaigns for selling across ecommerce and retail brick and mortar stores.Review and approve materials related to market research, forecast, and pricing.Work with the brand & sales organizations in developing line reviews & leading the bid process with customers, collaborating closely with brand teams to achieve key objectives. Participate in developing & giving customer presentations as needed.Work with external partners such as industrial design firms, research houses, agencies, inventors & more to develop new products & programs.Assess product samples against desired specifications, develop production plans & manufacturing forecasts, & evaluate vendors by working Quality, sourcing resources & product managers.Requirements:
Education
Bachelor's Degree in a business-related field.Work Experience
At least 2 years of marketing, brand management or innovation experience to include at least 1 year developing and executing marketing plans.Knowledge / Skills / Abilities
Experience demonstrating various approaches to marketing, targeting, segmentation and positioning for competitive advantage.Experience measuring effectiveness of marketing campaigns and revising tactics for success.Experience and skills influencing, leading and directing individuals in multiple functional areas.Experience in presenting to customers & developing strategies for different channels.Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.Microsoft Office working knowledge.Position requires travel up to 20% of the time for business purposes (withinstate and out of state).Experience in product development and project management.Preferred Job Requirements:
At least 5 years of marketing, brand management or innovation experience to include at least 3 years of developing and executing marketing plans. - Experience in people management.
Benefits
- Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Job Description
Responsibilities:Oversee the start to finish related to the design, consumer testing, and business opportunity sizing of new products.Develop recommendations for cross-division, new product opportunities for retail business.Lead cross-functional teams (internal and external packaging, product management) in the development and execution of initiatives to ensure proper and timely customer communication.Work with regional cross-functional partners (revenue channel marketers, merchandising, visual, etc.) to plan annual marketing calendar, inclusive of new launches, new features, and an always on plans to increase awareness of platforms, achieve revenue and consumer goals. This includes creating meaningful content and campaigns that drive consumer interest and analyzing campaigns + financials after to understand engagement and overall Medline return.Implement consumer multichannel tactical marketing plans.Develop and implement marketing strategies to identify effective distribution channelsWork with Sales to define opportunities and lead the process for making product opportunities "retail ready".Collaborate with internal Sales, Divisions and Creative Services to define effective sales channels for assigned products.Develop new product and brand launch campaigns. Explore new channels and markets.Identify what resources (including external partners) and capabilities are needed to enable execution of the innovation workstreamDefine innovation roadmap cross-divisionally, integrating consumer needs, points of differentiation, and technology trends.Research and analyze the marketplace to identify new channel, partnership and co-branding opportunitiesLead review of marketing performance and recommended adjustments to the marketing plan through routine hind sightingMeasure, report out and optimize the marketing plans based on results.Lead customer-specific initiatives with internal teams and external teams inclusive of strategizing with customers, internal product development, pricing, marketing, promotions & moreWork with digital team, creative services, external resources and brand marketing team to develop marketing tools and campaigns for selling across ecommerce and retail brick and mortar stores.Review and approve materials related to market research, forecast, and pricing.Work with the brand & sales organizations in developing line reviews & leading the bid process with customers, collaborating closely with brand teams to achieve key objectives. Participate in developing & giving customer presentations as needed.Work with external partners such as industrial design firms, research houses, agencies, inventors & more to develop new products & programs.Assess product samples against desired specifications, develop production plans & manufacturing forecasts, & evaluate vendors by working Quality, sourcing resources & product managers.Requirements:
Education
Bachelor's Degree in a business-related field.Work Experience
At least 2 years of marketing, brand management or innovation experience to include at least 1 year developing and executing marketing plans.Knowledge / Skills / Abilities
Experience demonstrating various approaches to marketing, targeting, segmentation and positioning for competitive advantage.Experience measuring effectiveness of marketing campaigns and revising tactics for success.Experience and skills influencing, leading and directing individuals in multiple functional areas.Experience in presenting to customers & developing strategies for different channels.Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.Microsoft Office working knowledge.Position requires travel up to 20% of the time for business purposes (withinstate and out of state).Experience in product development and project management.Preferred Job Requirements:
At least 5 years of marketing, brand management or innovation experience to include at least 3 years of developing and executing marketing plans. - Experience in people management.
Benefits
- Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.