Sierra Club
Director of Digital Marketing
Sierra Club, Oakland, California, United States, 94601
Job Title:
Director of Digital Marketing, Digital Strategies
Is this your next job Read the full description below to find out, and do not hesitate to make an application.Department:
Membership Growth - Digital StrategiesLocation:
Oakland, CA, Washington, DC, or remote. This position requires an ability to travel.Reports To:
Acting Deputy Chief, Digital StrategiesSupervises : Digital Fundraising and Marketing teams managing email and SMS within the broader Membership Growth DepartmentContext : At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.Scope: The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base. The Director will integrate digital fundraising into a cohesive member and supporter experience, aligning with organizational priorities, and consistently testing and evaluating digital engagement strategies to maximize impact.This position requires senior-level experience in managing digital teams by a systems thinker who is attuned to both online and offline trends. The ideal candidate will be an impact-oriented leader capable of processing large amounts of information to build actionable plans and drive results. They must be highly organized, an excellent communicator, and able to motivate and inspire their team to achieve the organization’s goals.This position directly relates to the 24 hour news cycle which will sometimes require weeknight and weekend hours.Job activities include but are not limited to:
Oversee Sierra Club’s Digital Marketing Strategy:
This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth. The role requires developing and executing an integrated digital marketing strategy that aligns with the broader constituent experience, ensuring cohesive and impactful communication across all digital channels.Direct Email and Mobile Strategy:
Develop and implement strategies to engage and educate our audience through timely and coordinated updates that reflect Sierra Club’s mission and brand guidelines. This involves creating compelling content that tells a holistic story about Sierra Club’s work and ensuring all communications are consistent and engaging.Hire, Coordinate Staff, and Manage Budget:
Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points. Provide ongoing support and resources to staff, serving as a senior writing coach and copy editor, and delivering actionable feedback to improve messaging and develop a unified voice across the organization.Enhance Digital Engagement and Performance:
Monitor and improve the quality, activity, and value of Sierra Club’s digital file by tracking deliverability, engagement, and conversion rates. Implement solutions for improvement and collaborate with various teams to grow the digital file and enhance cross-channel engagement through both paid and non-paid acquisition tactics.Lead Cross-Platform and Rapid Response Strategies:
Work with digital and communications teams to ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness. Act as the digital lead for rapid response mobilization during time-sensitive moments, manage email and mobile calendaring, audience segmentation, and a/b testing, and collaborate with analysts to track and report on performance, using data to inform strategy.Other special projects and management initiatives as identified and assigned.The successful candidate must demonstrate the following skills, experience and competencies:
Demonstrated Management Experience:
Proven ability to lead diverse and high-performing teams, managing large budgets exceeding $1 million. This involves strategic planning, resource allocation, and fostering a collaborative environment that promotes high productivity and morale among team members.Email and Mass Texting Program Management:
Experience in growing and managing large-scale email and mass texting programs. This includes designing engaging email and mobile content, optimizing personalization and inbox placement, implementing welcome and re-engagement tactics, and integrating online advertising for maximum reach and impact.Campaign Evaluation and Analysis:
Expertise in evaluating and analyzing campaigns, engagement pathways, and acquisition investments. This skill involves conducting comparative Lifetime Value (LTV) analysis to guide investment decisions, testing strategies, and program management to achieve specific outcomes, ensuring the health and growth of the digital file.Excellent Writing and Communication Skills:
Strong writing skills with the ability to draft content quickly and effectively, translating complex ideas into everyday language and telling emotionally compelling stories. This skill includes cultivating best practices within teams to connect with diverse audiences and inspire action, ensuring consistent and impactful communication.Digital Ad Strategy and CRM Expertise:
Proficiency in digital ad strategy and managing constituent opt-in pathways and journeys, with a broad understanding of digital tools and technology in the nonprofit sector. Familiarity with platforms like Salesforce MarketingCloud and Mobile Commons is beneficial, along with the ability to cultivate partnerships and foster connections to enhance digital programs and inform strategy.Committed to evolution.
You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.Uplifting and additive . You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.$115,000 - $125,000 a year Compensation and Benefits The salary range for this position is $115,000-125,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.This is a category 3,exempt, non-represented, managerial position.Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.
To ApplyThe Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.Explore, enjoy and protect the planet.
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Director of Digital Marketing, Digital Strategies
Is this your next job Read the full description below to find out, and do not hesitate to make an application.Department:
Membership Growth - Digital StrategiesLocation:
Oakland, CA, Washington, DC, or remote. This position requires an ability to travel.Reports To:
Acting Deputy Chief, Digital StrategiesSupervises : Digital Fundraising and Marketing teams managing email and SMS within the broader Membership Growth DepartmentContext : At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.Scope: The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base. The Director will integrate digital fundraising into a cohesive member and supporter experience, aligning with organizational priorities, and consistently testing and evaluating digital engagement strategies to maximize impact.This position requires senior-level experience in managing digital teams by a systems thinker who is attuned to both online and offline trends. The ideal candidate will be an impact-oriented leader capable of processing large amounts of information to build actionable plans and drive results. They must be highly organized, an excellent communicator, and able to motivate and inspire their team to achieve the organization’s goals.This position directly relates to the 24 hour news cycle which will sometimes require weeknight and weekend hours.Job activities include but are not limited to:
Oversee Sierra Club’s Digital Marketing Strategy:
This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth. The role requires developing and executing an integrated digital marketing strategy that aligns with the broader constituent experience, ensuring cohesive and impactful communication across all digital channels.Direct Email and Mobile Strategy:
Develop and implement strategies to engage and educate our audience through timely and coordinated updates that reflect Sierra Club’s mission and brand guidelines. This involves creating compelling content that tells a holistic story about Sierra Club’s work and ensuring all communications are consistent and engaging.Hire, Coordinate Staff, and Manage Budget:
Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points. Provide ongoing support and resources to staff, serving as a senior writing coach and copy editor, and delivering actionable feedback to improve messaging and develop a unified voice across the organization.Enhance Digital Engagement and Performance:
Monitor and improve the quality, activity, and value of Sierra Club’s digital file by tracking deliverability, engagement, and conversion rates. Implement solutions for improvement and collaborate with various teams to grow the digital file and enhance cross-channel engagement through both paid and non-paid acquisition tactics.Lead Cross-Platform and Rapid Response Strategies:
Work with digital and communications teams to ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness. Act as the digital lead for rapid response mobilization during time-sensitive moments, manage email and mobile calendaring, audience segmentation, and a/b testing, and collaborate with analysts to track and report on performance, using data to inform strategy.Other special projects and management initiatives as identified and assigned.The successful candidate must demonstrate the following skills, experience and competencies:
Demonstrated Management Experience:
Proven ability to lead diverse and high-performing teams, managing large budgets exceeding $1 million. This involves strategic planning, resource allocation, and fostering a collaborative environment that promotes high productivity and morale among team members.Email and Mass Texting Program Management:
Experience in growing and managing large-scale email and mass texting programs. This includes designing engaging email and mobile content, optimizing personalization and inbox placement, implementing welcome and re-engagement tactics, and integrating online advertising for maximum reach and impact.Campaign Evaluation and Analysis:
Expertise in evaluating and analyzing campaigns, engagement pathways, and acquisition investments. This skill involves conducting comparative Lifetime Value (LTV) analysis to guide investment decisions, testing strategies, and program management to achieve specific outcomes, ensuring the health and growth of the digital file.Excellent Writing and Communication Skills:
Strong writing skills with the ability to draft content quickly and effectively, translating complex ideas into everyday language and telling emotionally compelling stories. This skill includes cultivating best practices within teams to connect with diverse audiences and inspire action, ensuring consistent and impactful communication.Digital Ad Strategy and CRM Expertise:
Proficiency in digital ad strategy and managing constituent opt-in pathways and journeys, with a broad understanding of digital tools and technology in the nonprofit sector. Familiarity with platforms like Salesforce MarketingCloud and Mobile Commons is beneficial, along with the ability to cultivate partnerships and foster connections to enhance digital programs and inform strategy.Committed to evolution.
You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.Uplifting and additive . You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.$115,000 - $125,000 a year Compensation and Benefits The salary range for this position is $115,000-125,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.This is a category 3,exempt, non-represented, managerial position.Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.
To ApplyThe Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.Explore, enjoy and protect the planet.
#J-18808-Ljbffr