Napavalleywineacademy
Marketing Associate
Napavalleywineacademy, Healdsburg, California, United States, 95448
At Gary Farrell, we craft high-quality, single-vineyard Pinot Noir & Chardonnay meant to elevate and celebrate every occasion. We are a small and nimble team of dynamic individuals with deep passions and big service hearts, and we’re seeking a talented and enthusiastic Marketing Associate to join our company. This role plays a vital part in promoting our brand, engaging our customers, and helping to drive our business forward.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
As Marketing Associate, you will be the heart of our daily marketing efforts, contributing to the development and execution of initiatives and campaigns that showcase our exquisite wines and connect them to current and potential customers. You will collaborate with a talented team of professionals under the general guidance of executive leadership while also having reasonable autonomy to show initiative and execute your great ideas. Your creativity and strategic thinking will help us tell our story, reach new audiences, and enhance the overall customer experience.
This role is on-site and Entry Level+ … our ideal candidate has some wine marketing experience, perhaps having worked for another winery where you got great exposure as a coordinator but now you are looking to spread your wings, gain new experience, and grow into marketing management in the coming years. Or perhaps you are more seasoned with deep expertise after a long marketing career and seeking a more organic pace at work and in life and enjoy the simplicity of being the doer more than the complexity and responsibility of being the developer. If you are ready to combine your marketing talents with your love of wine in a collaborative and joyful workplace, we invite you to apply and become a part of Gary Farrell Winery’s exciting journey.
KEY RESPONSIBILITIES:The Marketing Associate executes various marketing initiatives to enhance brand awareness and drive sales. This position works closely with cross-functional teams to ensure cohesive and effective marketing campaigns targeted at consumers, trade, and media.
Develop and execute marketing plans and campaigns to promote Gary Farrell wines across various channels including print, digital, social media, email, and events.Manage social media accounts, create engaging content, and interact with our online community.Collaborate with the marketing team and outside vendors to produce compelling marketing materials, including brochures, newsletters, and advertisements.Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.Coordinate and support promotional events and wine tastings to promote our wines and connect with customers.Collaborate with the DTC and trade sales team to develop promotional materials and support sales initiatives.Maintain and update the company’s digital assets, including website content and social profiles. Copywriting is required in short and long form.Engage with customers and respond to inquiries through various channels.
QUALIFICATIONS:Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or experience that demonstrates proven understanding of relevant business concepts.At least 1-2 years of experience in wine marketing, preferably at a winery (supplier side of business).Proficiency in marketing tools and platforms and/or ability to learn new programs quickly (MailChimp email platform, WineDirect CRM/POS, Tock reservation system).Strong understanding of effective content creation for ecommerce, social media, and digital marketing.Excellent written and verbal communication skills.Creative thinking and problem-solving abilities.Ability to work independently and collaboratively in a fast-paced environment.Team player with a consistently positive attitude and outlook, handling even in the most difficult situations with gracious positivity.Ability to work weekends, holidays and on occasion evenings.
ABOUT US:Situated in the picturesque Russian River Valley, Gary Farrell offers a stunning work environment, surrounded by rolling hills, overlooking the valley floor. We foster a collaborative and supportive work culture where employees are encouraged to share their ideas and expertise. Our team is passionate about wine, hospitality, and creating delight for our customers.
As one of the pioneering wineries in the Russian River Valley, Gary Farrell Winery has a rich heritage and legacy in the wine industry. Today, we honor our legacy by seeking out only the vineyards that evoke a genuine sense of place, and craft wines that transport you there. We are driven by the power of curiosity, the joy of discovery, and the inspiration within adventure. The best things in life are worth seeking out, and we seek to showcase the exquisiteness of Pinot Noir and Chardonnay from the heart of Sonoma County.#J-18808-Ljbffr
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
As Marketing Associate, you will be the heart of our daily marketing efforts, contributing to the development and execution of initiatives and campaigns that showcase our exquisite wines and connect them to current and potential customers. You will collaborate with a talented team of professionals under the general guidance of executive leadership while also having reasonable autonomy to show initiative and execute your great ideas. Your creativity and strategic thinking will help us tell our story, reach new audiences, and enhance the overall customer experience.
This role is on-site and Entry Level+ … our ideal candidate has some wine marketing experience, perhaps having worked for another winery where you got great exposure as a coordinator but now you are looking to spread your wings, gain new experience, and grow into marketing management in the coming years. Or perhaps you are more seasoned with deep expertise after a long marketing career and seeking a more organic pace at work and in life and enjoy the simplicity of being the doer more than the complexity and responsibility of being the developer. If you are ready to combine your marketing talents with your love of wine in a collaborative and joyful workplace, we invite you to apply and become a part of Gary Farrell Winery’s exciting journey.
KEY RESPONSIBILITIES:The Marketing Associate executes various marketing initiatives to enhance brand awareness and drive sales. This position works closely with cross-functional teams to ensure cohesive and effective marketing campaigns targeted at consumers, trade, and media.
Develop and execute marketing plans and campaigns to promote Gary Farrell wines across various channels including print, digital, social media, email, and events.Manage social media accounts, create engaging content, and interact with our online community.Collaborate with the marketing team and outside vendors to produce compelling marketing materials, including brochures, newsletters, and advertisements.Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.Coordinate and support promotional events and wine tastings to promote our wines and connect with customers.Collaborate with the DTC and trade sales team to develop promotional materials and support sales initiatives.Maintain and update the company’s digital assets, including website content and social profiles. Copywriting is required in short and long form.Engage with customers and respond to inquiries through various channels.
QUALIFICATIONS:Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or experience that demonstrates proven understanding of relevant business concepts.At least 1-2 years of experience in wine marketing, preferably at a winery (supplier side of business).Proficiency in marketing tools and platforms and/or ability to learn new programs quickly (MailChimp email platform, WineDirect CRM/POS, Tock reservation system).Strong understanding of effective content creation for ecommerce, social media, and digital marketing.Excellent written and verbal communication skills.Creative thinking and problem-solving abilities.Ability to work independently and collaboratively in a fast-paced environment.Team player with a consistently positive attitude and outlook, handling even in the most difficult situations with gracious positivity.Ability to work weekends, holidays and on occasion evenings.
ABOUT US:Situated in the picturesque Russian River Valley, Gary Farrell offers a stunning work environment, surrounded by rolling hills, overlooking the valley floor. We foster a collaborative and supportive work culture where employees are encouraged to share their ideas and expertise. Our team is passionate about wine, hospitality, and creating delight for our customers.
As one of the pioneering wineries in the Russian River Valley, Gary Farrell Winery has a rich heritage and legacy in the wine industry. Today, we honor our legacy by seeking out only the vineyards that evoke a genuine sense of place, and craft wines that transport you there. We are driven by the power of curiosity, the joy of discovery, and the inspiration within adventure. The best things in life are worth seeking out, and we seek to showcase the exquisiteness of Pinot Noir and Chardonnay from the heart of Sonoma County.#J-18808-Ljbffr