TikTok
Product Manager, Audience Targeting - Global Monetization Product and Technology
TikTok, San Jose, California, United States, 95123
Responsibilities
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Team IntroThe team mission of Ads Audience and Targeting Automation Product is to help advertisers reach their desired audience and optimize advertisement performance. Make every ad impression meaningful for both the business and the users. As a member of the Ads Audience and Targeting Automation Product team, you will build ML products to improve advertising ROI by understanding user interest and intention, and build large-scale foundations for data processing and serving for next-generation ad targeting products. This team is working on a variety of products such as custom audience, interest, behavior, lookalike, auto targeting etc., as well as new innovative features.What You'll DoWork with engineers, data scientists, and product marketing managers to define the audience and targeting product strategy and build ML products based on data-driven methods and industry trends.Design, build and launch audience and targeting products, and make real world business impact.Build ML product to understand users, extract and aggregate data insights to help advertisers discover strategies that help them grow their business on the most viral video platform.QualificationsMinimum QualificationsBA/BS degree4+ years of ad tech product management experience, having taken one or more products through the software development lifecycle from conception to launchA strong understanding of the ad tech ecosystem with direct experience in one of the following areas: ads optimization product, audience and targeting or identityProven ability to work cross-functionally in a highly collaborative environmentExcellent communication, organizational, and analytical skillsPreferred QualificationsBA/BS degree in Computer Science, Electrical Engineering, Mathematics or StatisticsHands-on machine learning experience or experience building and launching ML productsExperience working in a high-growth, startup environmentTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at this link.Job Information:For Pay TransparencyThe base salary range for this position in the selected city is $149040 - $311600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year, as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Team IntroThe team mission of Ads Audience and Targeting Automation Product is to help advertisers reach their desired audience and optimize advertisement performance. Make every ad impression meaningful for both the business and the users. As a member of the Ads Audience and Targeting Automation Product team, you will build ML products to improve advertising ROI by understanding user interest and intention, and build large-scale foundations for data processing and serving for next-generation ad targeting products. This team is working on a variety of products such as custom audience, interest, behavior, lookalike, auto targeting etc., as well as new innovative features.What You'll DoWork with engineers, data scientists, and product marketing managers to define the audience and targeting product strategy and build ML products based on data-driven methods and industry trends.Design, build and launch audience and targeting products, and make real world business impact.Build ML product to understand users, extract and aggregate data insights to help advertisers discover strategies that help them grow their business on the most viral video platform.QualificationsMinimum QualificationsBA/BS degree4+ years of ad tech product management experience, having taken one or more products through the software development lifecycle from conception to launchA strong understanding of the ad tech ecosystem with direct experience in one of the following areas: ads optimization product, audience and targeting or identityProven ability to work cross-functionally in a highly collaborative environmentExcellent communication, organizational, and analytical skillsPreferred QualificationsBA/BS degree in Computer Science, Electrical Engineering, Mathematics or StatisticsHands-on machine learning experience or experience building and launching ML productsExperience working in a high-growth, startup environmentTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at this link.Job Information:For Pay TransparencyThe base salary range for this position in the selected city is $149040 - $311600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year, as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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