Beetalentsolutions
Customer Experience Marketing Manager
Beetalentsolutions, San Francisco, California, United States, 94199
We're seeking a highly talented
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Customer Experience Marketing Manager
to join our client, a leading SaaS company.
In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals.
Responsibilities
As a
Customer Experience Marketing Manager , you'll partner across marketing, sales, customer success, partner, and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time.
Requirements
Develop, manage, and optimize Onboarding and Adoption programs, including customer communications such as usage nurtures, integration promotion, certification, and training webinars to increase usage and support adoption and retention goalsDevelop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installationsLead and collaborate with teams from CS to Product, to Analytics and Creative to design and deliver the best possible customer experiencesWork closely with product marketing and content providers to build a content strategy to educate customers on product usage and adoptionUse analytics and customer insights to design and optimize adoption and integration initiatives and touchpoints that support customer retention, leading to overall customer growthBe proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations, and next steps.Requirements:
Bachelor's degree preferred or equivalent work experience required8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)Experience in the end-to-end design, development, and management of global adoption marketing programs, strategies, and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision-makingA deep understanding of customer segmentation and how various marketing channels complement each other to support successful cross-channel retention campaignsAbility to analyze what's working and what's not, and directing teams to maximize effectivenessExcellent interpersonal skills, ability to build strong relationships and partner across teams
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Customer Experience Marketing Manager
to join our client, a leading SaaS company.
In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals.
Responsibilities
As a
Customer Experience Marketing Manager , you'll partner across marketing, sales, customer success, partner, and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time.
Requirements
Develop, manage, and optimize Onboarding and Adoption programs, including customer communications such as usage nurtures, integration promotion, certification, and training webinars to increase usage and support adoption and retention goalsDevelop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installationsLead and collaborate with teams from CS to Product, to Analytics and Creative to design and deliver the best possible customer experiencesWork closely with product marketing and content providers to build a content strategy to educate customers on product usage and adoptionUse analytics and customer insights to design and optimize adoption and integration initiatives and touchpoints that support customer retention, leading to overall customer growthBe proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations, and next steps.Requirements:
Bachelor's degree preferred or equivalent work experience required8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)Experience in the end-to-end design, development, and management of global adoption marketing programs, strategies, and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision-makingA deep understanding of customer segmentation and how various marketing channels complement each other to support successful cross-channel retention campaignsAbility to analyze what's working and what's not, and directing teams to maximize effectivenessExcellent interpersonal skills, ability to build strong relationships and partner across teams
#J-18808-Ljbffr