Event Marketing Manager

The Event Marketing Manager is responsible for planning, analyzing, and supporting North American automotive and technology focused events. This role requires flawless execution of selected events. Execution includes detailed planning, logistical coordination across vendors, performance analysis, budget management and reporting to ensure the success of responsible events. This is a dynamic role in a fast paced environment, requiring someone with strong attention to detail and a collaborative personality willing to work across business units and stakeholders. The ideal candidate will have an experienced background in event management, omnichannel marketing program delivery, data analysis, and a passion for the automotive industry.Key Responsibilities:Event Production and Coordination:Collaborate with internal teams and external vendors to plan and execute eventsCoordinate all event logistics from internal on-site customer events to varying scale of tradeshows and exhibitsDevelop detailed event timelines and production schedulesParticipate in research and review of events for participationEffective Communicator:Manage day to day communications with their Manager, clearly define urgent items and roadblocks to executionLiaise with consumer and product marketing leads, commercial teams, and product teams to align event goals with appropriate technology content and company objectivesCommunicate effectively with external partners and vendors to ensure successful event execution and all expectations are met and delivered onPrepare presentations on event performance and insights, experience delivering metrics that deliver an impactful and actionable messageBudget ManagementDetailed estimating skills in order to plan and deliver events to the approved budgetThorough tracking of budget and communication with both internal and external stakeholders to maximize event budgetAbility to learn internal budgeting system, PO management and required tools to track budgetsData Collection and Analysis:Collect and analyze data from events to assess performance and identify areas for improvementProvide detailed post-event analysis and reports to stakeholdersDetailed tracking throughout the year of ongoing event performance tied into key business pursuits across business unitsAutomotive Market Research:Conduct market research to identify trends and opportunities within the automotive event space as it relates to event execution, registration, technology, vendorsFamiliar with and actively monitoring competitor activities and industry developmentsTracking and on the forefront of new event technologies across relevant industriesTechnology Utilization:Utilize event management software and tools to streamline planning and reporting processesStay updated with the latest technologies and tools to enhance event effectivenessQualifications:Bachelor's degree in Marketing, Business Administration, or a related fieldMinimum of 5-7 years of experience in event planning and analysis, preferably within the automotive or technology industryProven track record of successfully managing and analyzing small to large-scale eventsExperience working with agency vendors and partners for successful partner management and communicationExperience managing event and production timelines across a large scale company and cross channel workstreams to deliver a successful outcomeSkills:Exceptional communication and interpersonal skillsExcellent organizational and project management abilitiesStrong analytical and problem-solving skillsUnderstanding and delivery of performance measured omnichannel marketing programs including events, crm, account based marketing, digital, social, pr, internal comms, investor relationsProficient in Microsoft Office Suite (Excel, PowerPoint, Word) and event management software (Cvent or other event management registration platform)Ability to work under pressure and meet tight deadlinesAdditional InformationUp to 10% of time / travel required for execution and delivery customer eventsFast-paced and dynamic work environment#LI-PG2Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidatesAptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.APPLY NOW