Aeroflow
(REMOTE) Senior Manager of Data-Driven Brand Strategy & Marketing
Aeroflow, Asheville, North Carolina, us, 28814
Job Title: Experienced Brand Marketing Manager
Location: Asheville, NC (hybrid)
Department: Marketing
Reports To: Senior Marketing Manager - Mom & Baby Division
Job Summary
We are seeking an experienced Marketing Brand Manager who shares our passion for supporting pregnant and nursing mothers through every step of their pregnancy and postpartum journey. Aeroflow Breastpumps, a subsidiary of Aeroflow Health, is the national leader in providing expectant and new mothers with a wide variety of products & services such as breast pumps & breastfeeding supplies, lactation education and pregnancy support & postpartum recovery products. With strong leadership skills, an entrepreneurial spirit, and a strategic mindset, this individual will be responsible for developing and implementing innovative brand strategies, leading a dynamic team, and driving brand growth. The ideal candidate is committed to people development, has a passion for building and nurturing brands, and thrives in a fast-paced, results-oriented environment.
Key Responsibilities:
Brand Strategy Development and Execution:
Develop and implement comprehensive brand strategies that align with overall business objectives.Conduct market research and competitive analysis to identify opportunities and challenges.Create and manage brand positioning, messaging, and communication strategies.Develop strategies to create memorable brand experiences that foster customer loyalty.Identify strategic partnerships and collaborations that align with brand goals and objectives.Leadership and Team Management:
Lead, mentor, and develop a high-performing marketing team.Foster a collaborative and innovative team culture.Set clear goals and performance metrics, providing regular feedback and development opportunities.Entrepreneurial Initiative:
Identify and capitalize on new market opportunities and trends.Drive innovation and creative thinking within the brand team.Develop and manage new product launches and promotional campaigns.Stakeholder Collaboration:
Work closely with cross-functional teams, including sales, product development, and customer service.Build strong relationships with external partners, agencies, and vendors.Ensure consistent brand messaging across all channels and touchpoints.Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.Compliance is a condition of employment and is considered an element of job performanceMaintain HIPAA/patient confidentialityOther job duties as assignedPerformance Analysis and Reporting:
Monitor and analyze brand performance metrics and KPIs.Prepare and present regular reports to senior management.Make data-driven decisions to optimize brand strategies and tactics.Budget Management:
Develop and manage the brand marketing budget.Ensure efficient allocation of resources to maximize ROI.Track and report on budget performance.Email and SMS/MMS Marketing:
Execute effective email/SMS/MMS marketing campaigns, ensuring alignment with overall marketing objectives and KPIs.Continuously A/B test messaging, CTAs, subject lines, sending times, etc., to ensure engagement and optimal customer experience.Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.7+ years of experience in brand management, with a proven track record of success.Strong leadership and team management skills.Entrepreneurial mindset with the ability to innovate and drive growth.Excellent strategic thinking and analytical skills.Strong communication and interpersonal skills.Ability to manage multiple projects and priorities in a fast-paced environment.Proficiency in marketing analytics tools and software.Skill Sets:
Creative Thinking and Problem Solving: Ability to generate innovative ideas and solutions.Research and Analytics Skills:Proficient in conducting market research and analyzing data.Project Management Experience: Experience managing multiple projects and budget allocation.Brand Strategy: Expertise in developing and executing comprehensive marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth. Extensive experience in marketing strategy development, including market research, competitive analysis, and multi-channel campaign management.Public Relations: Experience developing and executing PR strategies that shape public perception and increase brand awareness.Email Marketing: Required experience in both execution and strategy of email marketing efforts. Experience with platforms such as Braze, Luxsci, or Klaviyo.**Why Join Us:**
- Opportunity to work with a dynamic and innovative team.
- A collaborative and inclusive company culture.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life, Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Family Forward CertifiedInc. 5000 Best Place to Work award winnerHME Excellence AwardSky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the
workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Location: Asheville, NC (hybrid)
Department: Marketing
Reports To: Senior Marketing Manager - Mom & Baby Division
Job Summary
We are seeking an experienced Marketing Brand Manager who shares our passion for supporting pregnant and nursing mothers through every step of their pregnancy and postpartum journey. Aeroflow Breastpumps, a subsidiary of Aeroflow Health, is the national leader in providing expectant and new mothers with a wide variety of products & services such as breast pumps & breastfeeding supplies, lactation education and pregnancy support & postpartum recovery products. With strong leadership skills, an entrepreneurial spirit, and a strategic mindset, this individual will be responsible for developing and implementing innovative brand strategies, leading a dynamic team, and driving brand growth. The ideal candidate is committed to people development, has a passion for building and nurturing brands, and thrives in a fast-paced, results-oriented environment.
Key Responsibilities:
Brand Strategy Development and Execution:
Develop and implement comprehensive brand strategies that align with overall business objectives.Conduct market research and competitive analysis to identify opportunities and challenges.Create and manage brand positioning, messaging, and communication strategies.Develop strategies to create memorable brand experiences that foster customer loyalty.Identify strategic partnerships and collaborations that align with brand goals and objectives.Leadership and Team Management:
Lead, mentor, and develop a high-performing marketing team.Foster a collaborative and innovative team culture.Set clear goals and performance metrics, providing regular feedback and development opportunities.Entrepreneurial Initiative:
Identify and capitalize on new market opportunities and trends.Drive innovation and creative thinking within the brand team.Develop and manage new product launches and promotional campaigns.Stakeholder Collaboration:
Work closely with cross-functional teams, including sales, product development, and customer service.Build strong relationships with external partners, agencies, and vendors.Ensure consistent brand messaging across all channels and touchpoints.Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.Compliance is a condition of employment and is considered an element of job performanceMaintain HIPAA/patient confidentialityOther job duties as assignedPerformance Analysis and Reporting:
Monitor and analyze brand performance metrics and KPIs.Prepare and present regular reports to senior management.Make data-driven decisions to optimize brand strategies and tactics.Budget Management:
Develop and manage the brand marketing budget.Ensure efficient allocation of resources to maximize ROI.Track and report on budget performance.Email and SMS/MMS Marketing:
Execute effective email/SMS/MMS marketing campaigns, ensuring alignment with overall marketing objectives and KPIs.Continuously A/B test messaging, CTAs, subject lines, sending times, etc., to ensure engagement and optimal customer experience.Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.7+ years of experience in brand management, with a proven track record of success.Strong leadership and team management skills.Entrepreneurial mindset with the ability to innovate and drive growth.Excellent strategic thinking and analytical skills.Strong communication and interpersonal skills.Ability to manage multiple projects and priorities in a fast-paced environment.Proficiency in marketing analytics tools and software.Skill Sets:
Creative Thinking and Problem Solving: Ability to generate innovative ideas and solutions.Research and Analytics Skills:Proficient in conducting market research and analyzing data.Project Management Experience: Experience managing multiple projects and budget allocation.Brand Strategy: Expertise in developing and executing comprehensive marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth. Extensive experience in marketing strategy development, including market research, competitive analysis, and multi-channel campaign management.Public Relations: Experience developing and executing PR strategies that shape public perception and increase brand awareness.Email Marketing: Required experience in both execution and strategy of email marketing efforts. Experience with platforms such as Braze, Luxsci, or Klaviyo.**Why Join Us:**
- Opportunity to work with a dynamic and innovative team.
- A collaborative and inclusive company culture.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life, Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Family Forward CertifiedInc. 5000 Best Place to Work award winnerHME Excellence AwardSky High Growth Award
If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the
workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.