Salesforce
Data Analytics Analyst - Marketing Performance
Salesforce, San Francisco, California, United States, 94199
About Salesforce
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.As part of the larger Marketing Performance Organization, Marketing Analytics serves as the independent data team providing a candid and analytically meticulous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and implementing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self-service dashboards.The Marketing Analyst will be responsible for retrieving, analyzing, and summarizing business, operations, customer, and/or economic data in order to develop business intelligence, optimize effectiveness, and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an authority at synthesizing findings into actionable recommendations in presentations shared with internal customers.Primary Responsibilities (Essential Functions):Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performing.Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision making.Develop and maintain analytics frameworks to provide insights to internal customers.Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.Chip in to the development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.Knowledge and Skill Requirements:Advanced data exploration and analysis skills.Highly proficient in Excel / Google Sheets.Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc).Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data.Familiarity with marketing practices, marketing KPIs, marketing analytics.Ability to derive actionable insights from data and optimally guide decision-making, communicating in a comprehensible way across various levels of our organization.Experienced with data storytelling using tools such as Google Slides or PowerPoint; Excellent written and oral communication skills.Passion for data and analysis; comfortable working with large data sets.Strong problem-solving skills.Thorough with strong time management skills.Ability to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environment.Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers.Experience working with cross-functional collaborators.Experience partnering with and making pitches to executive-level team members; strong social skills.Preferred Qualifications:Marketing and/or Sales Strategy Analytics experience a plus.Enterprise (B2B) marketing experience a plus.Salesforce experience and product knowledge a plus.Salesforce and Tableau certification a plus!Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience.2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred).
#J-18808-Ljbffr
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.As part of the larger Marketing Performance Organization, Marketing Analytics serves as the independent data team providing a candid and analytically meticulous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and implementing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self-service dashboards.The Marketing Analyst will be responsible for retrieving, analyzing, and summarizing business, operations, customer, and/or economic data in order to develop business intelligence, optimize effectiveness, and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an authority at synthesizing findings into actionable recommendations in presentations shared with internal customers.Primary Responsibilities (Essential Functions):Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performing.Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision making.Develop and maintain analytics frameworks to provide insights to internal customers.Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.Chip in to the development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.Knowledge and Skill Requirements:Advanced data exploration and analysis skills.Highly proficient in Excel / Google Sheets.Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc).Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data.Familiarity with marketing practices, marketing KPIs, marketing analytics.Ability to derive actionable insights from data and optimally guide decision-making, communicating in a comprehensible way across various levels of our organization.Experienced with data storytelling using tools such as Google Slides or PowerPoint; Excellent written and oral communication skills.Passion for data and analysis; comfortable working with large data sets.Strong problem-solving skills.Thorough with strong time management skills.Ability to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environment.Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers.Experience working with cross-functional collaborators.Experience partnering with and making pitches to executive-level team members; strong social skills.Preferred Qualifications:Marketing and/or Sales Strategy Analytics experience a plus.Enterprise (B2B) marketing experience a plus.Salesforce experience and product knowledge a plus.Salesforce and Tableau certification a plus!Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience.2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred).
#J-18808-Ljbffr