Axonius
Global Marketing Campaign Manager
Axonius, New York, New York, United States, 10010
Axonius is looking for a Global Marketing Campaign Manager that will act as quarterback across the marketing team to drive pipeline-producing integrated campaigns for key buyers globally. Reporting to the Director of Global Campaigns, this is a unique opportunity for a proven demand generation professional to join a world-class marketing team that's focused on designing and delivering programs to educate prospective customers about how Axonius products can help them build and manage a robust cybersecurity program.
What You'll Do:
Develop and deliver breakthrough ideas and innovative, integrated campaigns for key personas throughout the buyer's journey
Turn solution goals and objectives into scalable, actionable integrated marketing plans that deliver results
Quarterback across the entire marketing team (product marketing, web, PR, online, email, database, etc) to ensure high quality and timely campaign execution
Manage and own campaign pipeline for effectiveness and results
Collaborate with Partner Marketing to ensure campaigns can be leveraged for Channel and Technology partners
Collaborate with sales to ensure that sales is ready to catch campaigns as they launch
Communicate effectively and often to ensure all stakeholders are aligned
Coordinate campaign implementation schedule to ensure campaigns are loaded on time and appropriate lead management strategies are in place
Partner with Digital Marketing to research new vendor and program opportunities that generate leads at target CPLs
Implement testing methodologies (A/B) to continually improve overall initiatives
Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend
Who You Are:
Highly adaptable : You have a proven ability to execute in a quickly evolving environment and cross-functional team environment
Data-driven : You rely on metrics and analytics to inform decisions, measure success, and continuously improve campaign performance
Drives significant impact : You can assess impact at the project level and pivot away from low-impact approaches quickly
Can manage ambiguity : You're comfortable operating without detailed guidance on how to get things done or a pre-existing playbook
Influences stakeholders effectively : You can come up with and share your vision effectively and bring peers and cross-functional leadership on board with your plans
Your Qualifications and Skills:
Ideal candidates must have 5+ years of experience in B2B demand generation: marketing experience in a role managing ROI-driven, multi-channel marketing campaigns as well as a strong background working closely with sales and cross functional teams
Strong understanding of demand generation and a track record of owning campaigns and driving success
Track record for delivering under tight deadlines
Highly self-motivated, ability to work independently and as part of a team. Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
Proven communication, organizational and time management skills
Excellent writing and presentation skills
Proficiency in Salesforce, Marketo, and HubSpot. Goldcast knowledge is a plus
College degree or equivalent experience
#LI-REMOTE #LI-LW1Axonius is committed to fair and equitable compensation packages. A candidate's salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.Annual Salary Range (does not include bonus or equity)
$108,000—$125,000 USD
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100and was named to Dun's Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
By submitting your application to us, you acknowledge that your personal data will be processed in accordancewith our Global Job Candidate Privacy Notice.
What You'll Do:
Develop and deliver breakthrough ideas and innovative, integrated campaigns for key personas throughout the buyer's journey
Turn solution goals and objectives into scalable, actionable integrated marketing plans that deliver results
Quarterback across the entire marketing team (product marketing, web, PR, online, email, database, etc) to ensure high quality and timely campaign execution
Manage and own campaign pipeline for effectiveness and results
Collaborate with Partner Marketing to ensure campaigns can be leveraged for Channel and Technology partners
Collaborate with sales to ensure that sales is ready to catch campaigns as they launch
Communicate effectively and often to ensure all stakeholders are aligned
Coordinate campaign implementation schedule to ensure campaigns are loaded on time and appropriate lead management strategies are in place
Partner with Digital Marketing to research new vendor and program opportunities that generate leads at target CPLs
Implement testing methodologies (A/B) to continually improve overall initiatives
Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend
Who You Are:
Highly adaptable : You have a proven ability to execute in a quickly evolving environment and cross-functional team environment
Data-driven : You rely on metrics and analytics to inform decisions, measure success, and continuously improve campaign performance
Drives significant impact : You can assess impact at the project level and pivot away from low-impact approaches quickly
Can manage ambiguity : You're comfortable operating without detailed guidance on how to get things done or a pre-existing playbook
Influences stakeholders effectively : You can come up with and share your vision effectively and bring peers and cross-functional leadership on board with your plans
Your Qualifications and Skills:
Ideal candidates must have 5+ years of experience in B2B demand generation: marketing experience in a role managing ROI-driven, multi-channel marketing campaigns as well as a strong background working closely with sales and cross functional teams
Strong understanding of demand generation and a track record of owning campaigns and driving success
Track record for delivering under tight deadlines
Highly self-motivated, ability to work independently and as part of a team. Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
Proven communication, organizational and time management skills
Excellent writing and presentation skills
Proficiency in Salesforce, Marketo, and HubSpot. Goldcast knowledge is a plus
College degree or equivalent experience
#LI-REMOTE #LI-LW1Axonius is committed to fair and equitable compensation packages. A candidate's salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.Annual Salary Range (does not include bonus or equity)
$108,000—$125,000 USD
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100and was named to Dun's Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
By submitting your application to us, you acknowledge that your personal data will be processed in accordancewith our Global Job Candidate Privacy Notice.