Spire Collective
Digital Advertising Manager
Spire Collective, Troy, Virginia, United States, 22974
-Are numbers a first language to you?
-Are you passionate about the analytical side of digital advertising, digging into the data to develop new solutions for reaching our customers efficiently and effectively?
-Do you dream in numbers and formulas, easily calculating percentages and ratios in your head?
-Are you passionate about building meaningful datasets that illuminate the best paths to success?
If so, we need you to be our Digital Advertising Manager. The Digital Advertising Manager will work with our Marketing team to implement, monitor, and optimize advertising campaigns across digital channels to support our core business objectives. You will optimize an innovative digital advertising strategy that differentiates our brands in the marketplace, drives revenue, and increases customer loyalty.
Key Responsibilities:
You'll analyze and optimize our digital advertising campaigns, most notably on Amazon and GoogleYou'll support the successful rollout of new products through planning, managing and implementing digital advertising campaigns to drive business growthYou'll own, analyze, and communicate customer, campaign, ads, and sales behavior, turning data into actionable insights to increase salesYou'll identify new opportunities, tools, and methods to grow and engage customers to drive sales and loyaltyYou will continuously test and improve our digital advertising strategies through detailed tracking, analyzing, and reportingYou'll serve as our in-house expert on advertising analytics and share knowledge with colleagues throughout the companyIn addition, to succeed as the Digital Advertising Manager, you must:
Bring a strong analytical side - you can review data, uncover trends, and use formulas and calculations to determine which campaigns are performingDemonstrate exceptional attention-to-detail and persistence to extrapolate meaning and business context from large datasetsBring a flexible and adaptable attitude to change focus when necessaryBe a motivated self-starter, hungry to find ways to contribute and get things going without a high level of management oversightTo succeed with us at Spire, you must bring:
A drive to continuously improve - you pursue development for yourself and your work, finding ways to boost the success of the companyInnovation and Creativity - the ability to think differently about solving problems and find inventive solutionsExcitement about uncharted territory - you don't need an established playbook because you want to write something newHigh level of accountability - raising the bar on what ownership and integrity look likeYour Qualifications:
Minimum 5 years experience driving positive results in paid performance and digital advertisingExperience developing, managing, and analyzing digital advertising campaigns in Amazon Seller Central (3P)Demonstrated excellence in creating and applying analysis of data and statistical trendsDeep understanding of elements of successful online retail business and ability to design, launch and optimize online advertising campaignsProven knowledge and understanding of business and marketing key performance indicators (KPIs) and improving those to achieve core business objectivesDemonstrated strong verbal, written and visual communication skillsDesire to test and learn new tools and technologiesBonus: enjoy the outdoors and understand outdoor products
Spire Collective is a team of creators working to solve challenging problems with innovative solutions. We are on a mission to make products that enhance people's lives. We accomplish this by thinking differently about product design and being a little obsessed with continuous improvement - for ourselves, our team, our products, and our customers. Visit our website here to learn more about our company, our Team, and our values.
-Are you passionate about the analytical side of digital advertising, digging into the data to develop new solutions for reaching our customers efficiently and effectively?
-Do you dream in numbers and formulas, easily calculating percentages and ratios in your head?
-Are you passionate about building meaningful datasets that illuminate the best paths to success?
If so, we need you to be our Digital Advertising Manager. The Digital Advertising Manager will work with our Marketing team to implement, monitor, and optimize advertising campaigns across digital channels to support our core business objectives. You will optimize an innovative digital advertising strategy that differentiates our brands in the marketplace, drives revenue, and increases customer loyalty.
Key Responsibilities:
You'll analyze and optimize our digital advertising campaigns, most notably on Amazon and GoogleYou'll support the successful rollout of new products through planning, managing and implementing digital advertising campaigns to drive business growthYou'll own, analyze, and communicate customer, campaign, ads, and sales behavior, turning data into actionable insights to increase salesYou'll identify new opportunities, tools, and methods to grow and engage customers to drive sales and loyaltyYou will continuously test and improve our digital advertising strategies through detailed tracking, analyzing, and reportingYou'll serve as our in-house expert on advertising analytics and share knowledge with colleagues throughout the companyIn addition, to succeed as the Digital Advertising Manager, you must:
Bring a strong analytical side - you can review data, uncover trends, and use formulas and calculations to determine which campaigns are performingDemonstrate exceptional attention-to-detail and persistence to extrapolate meaning and business context from large datasetsBring a flexible and adaptable attitude to change focus when necessaryBe a motivated self-starter, hungry to find ways to contribute and get things going without a high level of management oversightTo succeed with us at Spire, you must bring:
A drive to continuously improve - you pursue development for yourself and your work, finding ways to boost the success of the companyInnovation and Creativity - the ability to think differently about solving problems and find inventive solutionsExcitement about uncharted territory - you don't need an established playbook because you want to write something newHigh level of accountability - raising the bar on what ownership and integrity look likeYour Qualifications:
Minimum 5 years experience driving positive results in paid performance and digital advertisingExperience developing, managing, and analyzing digital advertising campaigns in Amazon Seller Central (3P)Demonstrated excellence in creating and applying analysis of data and statistical trendsDeep understanding of elements of successful online retail business and ability to design, launch and optimize online advertising campaignsProven knowledge and understanding of business and marketing key performance indicators (KPIs) and improving those to achieve core business objectivesDemonstrated strong verbal, written and visual communication skillsDesire to test and learn new tools and technologiesBonus: enjoy the outdoors and understand outdoor products
Spire Collective is a team of creators working to solve challenging problems with innovative solutions. We are on a mission to make products that enhance people's lives. We accomplish this by thinking differently about product design and being a little obsessed with continuous improvement - for ourselves, our team, our products, and our customers. Visit our website here to learn more about our company, our Team, and our values.