Accolade
SVP, Marketing
Accolade, Seattle, Washington, us, 98127
About Accolade
If you think you are the right match for the following opportunity, apply after reading the complete description.
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.
Role overview
As the SVP of Marketing, you will harness your extensive experience to spearhead all marketing efforts for a dynamic, mission-driven healthcare organization in the consumer, corporate and government segments. You will be responsible for marketing, including branding, demand generation, marketing analytics, member engagement, consumer outreach, content creation, external communications, social media, and events. Your leadership will be pivotal in driving business growth, optimizing member experiences, and leveraging data-driven insights to innovate and achieve measurable improvements in our healthcare offerings.
A day in the life...
Strategic Leadership & Vision:
Partner with the executive team to create an integrated, company-wide marketing strategy.
Develop and execute strategies that highlight the company's transformative impact on the healthcare marketplace, enhancing awareness of our full suite of capabilities.
Act as a thought leader and evangelist for the company, creating authentic messaging that unites and inspires the entire organization.
Build and develop a high performing team, fostering a culture of creativity, collaboration, and accountability.
Marketing Leadership:
Partner with sales leaders to boost demand by strategically positioning our offerings and driving widespread service adoption.
Drive lead generation and conversion through integrated marketing campaigns and nurture strategies across all channels.
Oversee the entire funnel strategy and execution, from industry awareness to acquisition to growth, with a focus on acquiring, retaining, and expanding business through comprehensive solutions.
Strengthen and manage our brand, ensuring consistency across all platforms and communication, and lead initiatives to enhance brand recognition and loyalty
Create and execute event strategies for both internal and external events.
Responsible for public relations efforts, including media relations and corporate communications.
Collaborate with Customer Success and Professional Services teams to align growth strategies with revenue goals, emphasizing member engagement initiatives that add value to clients and enhance member health.
Develop and implement member-centric engagement campaigns with an unwavering focus on measurable outcomes and continuous improvement.
Marketing Operations & metrics:
Enhance marketing data and analytics to ensure real-time understanding of marketing performance and demand.
Establish and monitor KPIs (key performance indicators) aligned with corporate and marketing objectives, leveraging data to provide clear and actionable insights.
Perform comprehensive data analysis to identify trends, opportunities, and areas for optimization, ensuring decisions are based on robust data and sound reasoning.
Team Growth and Development:
Lead, motivate, and develop an outcomes-driven team, incorporating industry best practices and innovative state of the art tactics.
Foster an environment that attracts, engages, and inspires a diverse group of top-quality marketers at all levels.
Cultivate a positive, collaborative, and customer-focused culture within the team.
What we are looking for...
Experience:
Bachelor's degree in marketing, journalism, communications, or related field; master's degree preferred.
At least 15 years of professional marketing experience, including B2B, B2C and member marketing and engagement, with a minimum of 5 years of proven success in a senior leadership role.
Experience marketing health services, employer health benefits, health benefits consulting, health management consulting, wellness solutions, or related fields is highly desirable, but not required.
Marketing Skills:
Proven success in positioning a platform of technical products and services, including pricing and go-to-market strategies.
Prior success building best-in-class marketing teams in high-growth companies with complex offerings.
Experience in marketing, media, corporate communication, and/or agency backgrounds are added advantages.
Leadership:
Demonstrated ability to lead and develop high-performing distributed teams, building a sense of shared culture and connectedness.
Exceptional communication skills, with the ability to effectively present to and influence senior executives and decision-makers.
Ability to work effectively across departments and lead cross-functional initiatives.
Hiring Range
$253000-$295000Annual
Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Benefits
Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
HDHP medical plan with generous employer contributions towards an HSA
401(k) Retirement Plan with matching employer contributions
Open Time Off
Generous Holiday Schedule + 5 floating holidays
18 weeks of paid parental leave
Subsidized commuter benefits programs
Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
1 Volunteer days per year
Employee Stock Purchase Plan (ESPP) w/ employee discount
We strongly encourage you to be vaccinated against COVID-19.
Our people are the Heart of Accolade
Together,we are building a great and enduring businessthat truly makes an impact. At Accolade, we are committed to building aworkplace where all can grow and thrive.We do this by living our core values:
Member Obsessed
For everything we do, we ask ourselves: Is this going to make our member's life measurably better?
Be Fearless
We think differently. We do what's never been done. We are reinventing healthcare every step of the way.
Stronger Together
We honor the differences among one another and know that our unique perspectives drive us forward.
Genuine Care
We care deeply about the human beings we work with and serve. We have each other's back.
Embrace Reality
We bring the data, tell the truth, and trust each other.
Relentless Execution
We operate with a bias for action. Take initiative, move fast & have fun.
Accolade is committed to being a company that embraces a hybrid work environment where employees can enjoy the best of both worlds - the flexibility to work from home and the opportunity to have a common place to connect, collaborate, and innovate with others in-person. Our hybrid work model requires that employees who live within 40 miles of an Accolade office are required to be in the office for at least two days during the work week. Accolade will provide reasonable accommodation to qualified employees with disabilities or for a sincerely held religious belief.
Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.
Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.
To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.
Accolade#J-18808-Ljbffr
If you think you are the right match for the following opportunity, apply after reading the complete description.
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.
Role overview
As the SVP of Marketing, you will harness your extensive experience to spearhead all marketing efforts for a dynamic, mission-driven healthcare organization in the consumer, corporate and government segments. You will be responsible for marketing, including branding, demand generation, marketing analytics, member engagement, consumer outreach, content creation, external communications, social media, and events. Your leadership will be pivotal in driving business growth, optimizing member experiences, and leveraging data-driven insights to innovate and achieve measurable improvements in our healthcare offerings.
A day in the life...
Strategic Leadership & Vision:
Partner with the executive team to create an integrated, company-wide marketing strategy.
Develop and execute strategies that highlight the company's transformative impact on the healthcare marketplace, enhancing awareness of our full suite of capabilities.
Act as a thought leader and evangelist for the company, creating authentic messaging that unites and inspires the entire organization.
Build and develop a high performing team, fostering a culture of creativity, collaboration, and accountability.
Marketing Leadership:
Partner with sales leaders to boost demand by strategically positioning our offerings and driving widespread service adoption.
Drive lead generation and conversion through integrated marketing campaigns and nurture strategies across all channels.
Oversee the entire funnel strategy and execution, from industry awareness to acquisition to growth, with a focus on acquiring, retaining, and expanding business through comprehensive solutions.
Strengthen and manage our brand, ensuring consistency across all platforms and communication, and lead initiatives to enhance brand recognition and loyalty
Create and execute event strategies for both internal and external events.
Responsible for public relations efforts, including media relations and corporate communications.
Collaborate with Customer Success and Professional Services teams to align growth strategies with revenue goals, emphasizing member engagement initiatives that add value to clients and enhance member health.
Develop and implement member-centric engagement campaigns with an unwavering focus on measurable outcomes and continuous improvement.
Marketing Operations & metrics:
Enhance marketing data and analytics to ensure real-time understanding of marketing performance and demand.
Establish and monitor KPIs (key performance indicators) aligned with corporate and marketing objectives, leveraging data to provide clear and actionable insights.
Perform comprehensive data analysis to identify trends, opportunities, and areas for optimization, ensuring decisions are based on robust data and sound reasoning.
Team Growth and Development:
Lead, motivate, and develop an outcomes-driven team, incorporating industry best practices and innovative state of the art tactics.
Foster an environment that attracts, engages, and inspires a diverse group of top-quality marketers at all levels.
Cultivate a positive, collaborative, and customer-focused culture within the team.
What we are looking for...
Experience:
Bachelor's degree in marketing, journalism, communications, or related field; master's degree preferred.
At least 15 years of professional marketing experience, including B2B, B2C and member marketing and engagement, with a minimum of 5 years of proven success in a senior leadership role.
Experience marketing health services, employer health benefits, health benefits consulting, health management consulting, wellness solutions, or related fields is highly desirable, but not required.
Marketing Skills:
Proven success in positioning a platform of technical products and services, including pricing and go-to-market strategies.
Prior success building best-in-class marketing teams in high-growth companies with complex offerings.
Experience in marketing, media, corporate communication, and/or agency backgrounds are added advantages.
Leadership:
Demonstrated ability to lead and develop high-performing distributed teams, building a sense of shared culture and connectedness.
Exceptional communication skills, with the ability to effectively present to and influence senior executives and decision-makers.
Ability to work effectively across departments and lead cross-functional initiatives.
Hiring Range
$253000-$295000Annual
Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Benefits
Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
HDHP medical plan with generous employer contributions towards an HSA
401(k) Retirement Plan with matching employer contributions
Open Time Off
Generous Holiday Schedule + 5 floating holidays
18 weeks of paid parental leave
Subsidized commuter benefits programs
Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
1 Volunteer days per year
Employee Stock Purchase Plan (ESPP) w/ employee discount
We strongly encourage you to be vaccinated against COVID-19.
Our people are the Heart of Accolade
Together,we are building a great and enduring businessthat truly makes an impact. At Accolade, we are committed to building aworkplace where all can grow and thrive.We do this by living our core values:
Member Obsessed
For everything we do, we ask ourselves: Is this going to make our member's life measurably better?
Be Fearless
We think differently. We do what's never been done. We are reinventing healthcare every step of the way.
Stronger Together
We honor the differences among one another and know that our unique perspectives drive us forward.
Genuine Care
We care deeply about the human beings we work with and serve. We have each other's back.
Embrace Reality
We bring the data, tell the truth, and trust each other.
Relentless Execution
We operate with a bias for action. Take initiative, move fast & have fun.
Accolade is committed to being a company that embraces a hybrid work environment where employees can enjoy the best of both worlds - the flexibility to work from home and the opportunity to have a common place to connect, collaborate, and innovate with others in-person. Our hybrid work model requires that employees who live within 40 miles of an Accolade office are required to be in the office for at least two days during the work week. Accolade will provide reasonable accommodation to qualified employees with disabilities or for a sincerely held religious belief.
Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.
Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.
To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.
Accolade#J-18808-Ljbffr