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TikTok

Senior Product Manager, TikTok Ads Creative Insight

TikTok, San Jose, California, United States, 95123


Responsibilities

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We are seeking a TikTok Ads Creative Insight Product Manager to contribute to the development and advancement of the TikTok Ads Creative Insight product, providing deep insights and data-driven ad creative strategies.

Key Responsibilities:Collaborate with the team to participate in the planning, development, and launch of the TikTok Ads Creative Insight product.Analyze ad creative data and trends to provide accurate insights and recommendations for effective ad creative strategies.Work closely with internal teams, including data analysts, ad operations, and product development, to optimize ad creative.Monitor industry trends and competitors, making timely adjustments and improvements to product features to maintain a competitive edge.Communicate with clients, understand their needs and feedback, and provide professional advice and solutions.

Qualifications:5+ years of product management experience in marketing, advertising, or creative-related products and tools direction.Deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media buying, and ad optimization.Strong data analysis and insight capabilities, familiar with ad creative-related metrics and tools.Excellent communication and coordination skills, able to collaborate with multiple teams and build strong relationships with clients.Project management and prioritization skills, able to handle multiple tasks in a fast-paced environment.Keen awareness of ad tech and digital marketing trends, with a creative and problem-solving mindset.

Job Information:The base salary range for this position in the selected city is $165,000 - $311,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.

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