Netradyne
Sr. Growth Marketing Manager
Netradyne, San Diego, California, United States, 92189
Netradyne
harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
The Position:The Sr. Growth Marketing Manager will have a high visibility role of owning individual campaigns end-to-end, focusing on integrated campaigns, paid media, organic traffic generation, content strategy, community & social, CRO (web design & development), and full-funnel digital marketing. This person will own the biggest opportunity in the company: growing our top-of-funnel, while making sure it converts to pipeline and ARR.Netradyne’s growth team enables team members to quarterback campaigns with full autonomy so they maintain ownership and success of the campaign. This person will work closely with the product marketing team to understand how to position differentiators and leverage key, compelling content to scale funnel growth.This role will report directly to the VP of Growth and will work with other top executives across the company to develop demand creation and demand generation strategies that fuel consistent quarter-over-quarter growth.
Responsibilities:Be the CEO of your campaigns to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)Own pipeline for your ABM-focused campaigns and partner closely with sales leadership on pipeline generation strategiesWork across multiple channels: Paid ads, Social, Email, Live Events, Webinars, Website, Direct Mail, and Sponsorships.Be incredibly analytical and metrics driven - obsess over reporting and dataBe incredibly prescriptive with process to achieve scale and repeatable resultsWork closely with product marketing and content marketing to help develop fully integrated campaigns aligned to key audiences at different stages of the funnelAnalyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionsUnderstand and scrutinize our funnel, working closely with marketing operations to find leaks and suggest improvements for attributionRegularly report to leadership on performance against goals and OKRsDevelop a broad understanding of the market landscape and identify key areas of competitive difference and disruptive opportunities.
Skills & Experience:Have 8+ years of experience in growth marketing and demand generationHave a deep understanding of ABM and integrated marketing campaignsHave experience building scalable and repeatable growth models and processDeep understanding of reporting and campaign management across multiple channelsHave a deep understanding of segmentation and driving growth in new verticals and new geographiesHave worked for companies at similar growth funding stages (series D) or $150M+ ARRA vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
Economic Package Includes:$97,500—$147,500 USDAnnual BonusCompany Paid Health Care, Dental, and Vision CoverageIncluding Coverage for your partner and dependentsThree Health Care Plan OptionsFSA and HSA OptionsGenerous PTO and Sick Leave401(K)Disability and Life Insurance Benefits$50 phone stipend per pay period
California Pay Range:$97,500—$147,500 USD
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Applicants only - Recruiting agencies do not contact.
#J-18808-Ljbffr
harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
The Position:The Sr. Growth Marketing Manager will have a high visibility role of owning individual campaigns end-to-end, focusing on integrated campaigns, paid media, organic traffic generation, content strategy, community & social, CRO (web design & development), and full-funnel digital marketing. This person will own the biggest opportunity in the company: growing our top-of-funnel, while making sure it converts to pipeline and ARR.Netradyne’s growth team enables team members to quarterback campaigns with full autonomy so they maintain ownership and success of the campaign. This person will work closely with the product marketing team to understand how to position differentiators and leverage key, compelling content to scale funnel growth.This role will report directly to the VP of Growth and will work with other top executives across the company to develop demand creation and demand generation strategies that fuel consistent quarter-over-quarter growth.
Responsibilities:Be the CEO of your campaigns to drive key business metrics (web traffic, MQAs, MQLs, SALs, Opportunities, conversion rates, CAC, and CAC payback period)Own pipeline for your ABM-focused campaigns and partner closely with sales leadership on pipeline generation strategiesWork across multiple channels: Paid ads, Social, Email, Live Events, Webinars, Website, Direct Mail, and Sponsorships.Be incredibly analytical and metrics driven - obsess over reporting and dataBe incredibly prescriptive with process to achieve scale and repeatable resultsWork closely with product marketing and content marketing to help develop fully integrated campaigns aligned to key audiences at different stages of the funnelAnalyze full-funnel data on a weekly, monthly, and quarterly basis to determine investment decisions (channels, campaigns, and programs), extract key insights, and recommend actionsUnderstand and scrutinize our funnel, working closely with marketing operations to find leaks and suggest improvements for attributionRegularly report to leadership on performance against goals and OKRsDevelop a broad understanding of the market landscape and identify key areas of competitive difference and disruptive opportunities.
Skills & Experience:Have 8+ years of experience in growth marketing and demand generationHave a deep understanding of ABM and integrated marketing campaignsHave experience building scalable and repeatable growth models and processDeep understanding of reporting and campaign management across multiple channelsHave a deep understanding of segmentation and driving growth in new verticals and new geographiesHave worked for companies at similar growth funding stages (series D) or $150M+ ARRA vast knowledge of leveraging data to quickly identify opportunities for growth and to prove which growth strategies are the best path forward.
Economic Package Includes:$97,500—$147,500 USDAnnual BonusCompany Paid Health Care, Dental, and Vision CoverageIncluding Coverage for your partner and dependentsThree Health Care Plan OptionsFSA and HSA OptionsGenerous PTO and Sick Leave401(K)Disability and Life Insurance Benefits$50 phone stipend per pay period
California Pay Range:$97,500—$147,500 USD
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Applicants only - Recruiting agencies do not contact.
#J-18808-Ljbffr