Content Specialist

About Us:At Air & Anchor, we know that building a unique brand and cultivating a strong company culture go hand in hand. We're dedicated to creating a workspace that’s hardworking, innovative, and fun. Our team thrives on growth—both personally and professionally—and we value every role as crucial to our collective success, from retail associates to product designers. We’re looking for a Social Media Content Specialist who’s passionate about storytelling and design, loves engaging with our community, and is ready to create compelling content in a dynamic, creative environment. As our Social Media Content Specialist, you’ll play a key role in shaping our brand’s voice and visual identity across digital platforms. Join us and be part of a brand where fashion, craftsmanship, and exceptional storytelling come together.Job Overview:As the Social Media Content Specialist, you’ll be the creative force driving our online presence. This role is ideal for someone with a passion for video production, creative problem-solving, and social media trends. Working closely with our Social Media Manager and Creative Director, you’ll create engaging content that aligns with our brand voice. You’ll be responsible for crafting engaging content that promotes and markets our brand, products, events and retail stores. Your role will involve producing captivating videos, telling compelling stories, and managing our digital platforms. By working with influencers and ensuring our brand’s voice is consistently represented, you’ll elevate our online presence and foster meaningful connections with our community. Your creativity and dedication to exceptional storytelling will play a crucial role in enhancing our brand’s digital experience.Key Responsibilities:Video Production and Editing:Plan, record, and edit video content.Be comfortable on camera for various types of content.Proficiently record and edit videos of others to tell a visual story.Plan content based on broader social media trends and audience-specific requests (e.g., packaging and styling videos).Shoot and edit videos in line with social media best practices, including transitions and effects.Creative Problem Solving:Solve problems creatively and adapt quickly to different environments with ease.Example: Video shot for an event might not be detailed and planned, but you will need to quickly find organic shots and work with staff and customers to get content.Tool Proficiency:Utilize industry-standard tools such as Premiere, After Effects, and Photoshop.Edit on the fly using tools like TikTok, Instagram editor, or CapCut.Use scheduling apps such as Planoly and Facebook Scheduler to manage social media content.Content Planning and Collaboration:Plan the Instagram grid alongside the Social Media Manager with direction from the Creative Director.Support the Social Media Manager in working with influencers to plan content.Acquire creative assets from multiple sources and publish across social media channels.Collaborate with cross-functional teams when needed, to source and deliver all the necessary information for content production.Work with Social Media Manager to ensure any relevant social analytics data is documented and inputted into an internal database.Brand Application:Understand how to apply branding to social media.Ensure that visual tone, video editing, and other elements reflect the brand voice.Ideal Candidate:Creative and Innovative:

Passionate about creating engaging content and staying up-to-date with social media trends.Adaptable:

Able to handle a variety of tasks and excel in a dynamic environment.Collaborative:

Enjoys working with others and contributing to a positive team atmosphere. Strong relationship-building skills and an eagerness to collaborate with others.Trend-Savvy:

Strong sense of cultural trends on social media, especially on Instagram, TikTok, and Pinterest.Brand Storyteller:

Ability to tell a brand story across organic social media channels leveraging brand and creator content.Organized:

Strong project management and organizational skills, with the ability to prioritize in a fast-paced environment.Qualifications and Skills:High School diploma/GED required.1 to 2 years of experience in social media, brand marketing, or advertising, photo & video editing.Understanding of digital KPIs and measurement, with a willingness to dig into social analytics.Friendly, social, and positive attitude.Ability to work flexible hours.Benefits:Competitive compensationEmployee discountsOpportunities for growth and developmentA friendly and supportive work environmentReady to put your creativity to work? We’d love to hear from you! Apply now to join us as a Social Media Content Specialist and shape our brand’s story in exciting new ways.

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