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Elanpartners

Email Marketing Coordinator (Remote Contract to Hire)

Elanpartners, Dallas, Texas, United States, 75215


Title: Email Marketing Coordinator

Contract Duration:

6 month Contract to Hire

Sponsorship:

No Sponsorship

Location:

Remote opportunity, prefer local to Dallas/Fort Worth Area

Overview:

Our client is seeking a highly skilled Email Marketing Coordinator to join our growing team. In this role, you will play a critical part in enhancing customer engagement and driving bookings through targeted and optimized email campaigns.

Requirements:

Proven experience with email campaigns and lifecycle management.Expertise in using Braze for email campaign implementation and data integration.Ability to build and optimize various types of emails, including SDK and trigger-based communications.Strong analytical skills to develop and report on email performance and testing strategies.Excellent communication skills to effectively brief and collaborate with a Copywriter.Key Responsibilities:

Email Lifecycle Management: Utilize Braze to connect data with email campaigns, ensuring that all customer interactions are personalized and effective.Campaign Development: Design, build, and fully implement email campaigns using Braze, including SDK emails and trigger/site action emails.Optimization: Continuously optimize email performance by developing and reporting on test & learn approaches to refine email strategies.Collaboration: Work closely with our Copywriter to write comprehensive briefs, facilitating the creation of compelling email content that aligns with our brand and marketing goals.Interim Responsibilities:

Marketing Strategy: Implement overarching marketing strategies to align with company goals.Partner Management: Oversee relationships with partners including SEO agencies, ad-serving platforms, and cart expansion products.Product Marketing: Develop and execute product marketing plans to drive awareness and adoption.Subscription Programs: Manage the client's proprietary subscription programs, ensuring optimal performance and customer satisfaction.SEO Knowledge: A background in SEO is a plus, enhancing our ability to drive organic growth.Budget Management: Assist in managing the marketing budget, ensuring cost-effective allocation of resources.Reporting: Provide weekly marketing reports to track performance and inform strategic decisions.

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