Email Marketing Coordinator (Remote Contract to Hire)
Elanpartners - Dallas, Texas, United States, 75215![Elanpartners](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Contract Duration:
6 month Contract to Hire
Sponsorship:
No Sponsorship
Location:
Remote opportunity, prefer local to Dallas/Fort Worth Area
Overview:
Our client is seeking a highly skilled Email Marketing Coordinator to join our growing team. In this role, you will play a critical part in enhancing customer engagement and driving bookings through targeted and optimized email campaigns.
Requirements:
Proven experience with email campaigns and lifecycle management.Expertise in using Braze for email campaign implementation and data integration.Ability to build and optimize various types of emails, including SDK and trigger-based communications.Strong analytical skills to develop and report on email performance and testing strategies.Excellent communication skills to effectively brief and collaborate with a Copywriter.Key Responsibilities:
Email Lifecycle Management: Utilize Braze to connect data with email campaigns, ensuring that all customer interactions are personalized and effective.Campaign Development: Design, build, and fully implement email campaigns using Braze, including SDK emails and trigger/site action emails.Optimization: Continuously optimize email performance by developing and reporting on test & learn approaches to refine email strategies.Collaboration: Work closely with our Copywriter to write comprehensive briefs, facilitating the creation of compelling email content that aligns with our brand and marketing goals.Interim Responsibilities:
Marketing Strategy: Implement overarching marketing strategies to align with company goals.Partner Management: Oversee relationships with partners including SEO agencies, ad-serving platforms, and cart expansion products.Product Marketing: Develop and execute product marketing plans to drive awareness and adoption.Subscription Programs: Manage the client's proprietary subscription programs, ensuring optimal performance and customer satisfaction.SEO Knowledge: A background in SEO is a plus, enhancing our ability to drive organic growth.Budget Management: Assist in managing the marketing budget, ensuring cost-effective allocation of resources.Reporting: Provide weekly marketing reports to track performance and inform strategic decisions.
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