The Fork
[Junior] Marketing Specialist
The Fork, Geneva, Indiana, United States, 46740
Join our Movement and Champion Restaurant Culture!
At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world's favorite restaurants and the broadest community of loyal diners.
Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.
TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app.
At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: "Come as you are," "Dig in," and "Make it Memorable".
TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.
To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com
What you will do:
LOCAL BRAND STRATEGY MANAGEMENT
Responsible for implementing the brand strategy for Switzerland to match the different goals (launch of the brand in German swiss speaking region, improve global brand awareness, support product launch, etc...) and in line with global brand strategy.
Support the Marketing Manager in the selection of the relevant media planning (display, radio, TV, partnerships), KPIs monitoring and measure media impact with the help of central team.
Chose the relevant external events (food, tech and other places of influence), where TheFork has to be present and define the appropriate calendar.
Identify and establish the relevant brand partnerships.
LOCAL B2C & B2B COMMUNICATION CONTENT
Copywriting: imagine the next "inspirational" campaigns and build the content for B2C & support B2B in French (CRM, Blog, Social media).
Defines key communication messages, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year – in collaboration with CRM, restaurant offer, sales…
Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines.
Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams.
Responsible for written content in all touchpoints (press releases, blog articles, banners, social media post & stories, press tool kit, presentations, sales kit, etc...).
Working on projects on a DACH level to expand your knowledge and share local ideas, feedbacks, learnings and wins with the marketing team.
PUBLIC RELATIONS, LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION
Defines PR strategy and calendar (B2B and B2C) and continue to lead the PR agency in the Swiss-French market.
Defines and rolls out local community/ influencers plan and social media strategy in line with brand strategy and guidelines.
In charge of day-to-day community and influencers activation.
Operates day-to-day management of social media.
Audits TheFork presence in all social networks and make recommendations on how to optimize/ improve it.
Defines and deepens the social media and PR – related KPIs.
CUSTOMER SATISFACTION MANAGEMENT & MONITORING
Follow up brand awareness, NPS and irritants.
Make recommendations to improve those KPIs.
Who you are:
Main competences:
Bachelor's or Master's Degree in Marketing studies or relevant experience in operating in the field of marketing.
You've had 1-3 years experience in marketing / brand / PR management on the agency's or company's side.
You love writing and you are recognized for your excellent written communication skills and your ability to create inspiring content (Press Release, post, stories, blog articles, presentation).
Excellent project management, organizational and planning skills.
Understanding of the digital marketing, and the complementarity between on and offline campaigns.
You master social media - and really love it!
A wide degree of creativity.
You are rigorous & pay attention to details.
Native level of French, fluent in English, German as a plus.
Preferably based in Geneva.
You love food, curious to experience new restaurants and have a lot of passion for the industry.
What we offer
An awesome team.
A permanent contract (that can be useful in life).
️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely).
Competitive fixed salary, bonus and equity (yes, equity!).
International teams and a multicultural environment spanning 10 offices across Europe.
Highly inclusive working environment.
️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc.
Continuous learning and development programs.
Free access to the Calm app to help you build resilience wherever you are in your mental health journey.
Dedicated parental leave and caregiver leave policies (12 weeks fully paid).
Life & Disability Insurance at no cost to the employee.
Attractive pension plans.
Amazing offices with dining, a coffee point on each floor, and leisure area.
Team building events.
We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.
TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.
#FF1
#J-18808-Ljbffr
At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world's favorite restaurants and the broadest community of loyal diners.
Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.
TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app.
At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: "Come as you are," "Dig in," and "Make it Memorable".
TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.
To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com
What you will do:
LOCAL BRAND STRATEGY MANAGEMENT
Responsible for implementing the brand strategy for Switzerland to match the different goals (launch of the brand in German swiss speaking region, improve global brand awareness, support product launch, etc...) and in line with global brand strategy.
Support the Marketing Manager in the selection of the relevant media planning (display, radio, TV, partnerships), KPIs monitoring and measure media impact with the help of central team.
Chose the relevant external events (food, tech and other places of influence), where TheFork has to be present and define the appropriate calendar.
Identify and establish the relevant brand partnerships.
LOCAL B2C & B2B COMMUNICATION CONTENT
Copywriting: imagine the next "inspirational" campaigns and build the content for B2C & support B2B in French (CRM, Blog, Social media).
Defines key communication messages, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year – in collaboration with CRM, restaurant offer, sales…
Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines.
Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams.
Responsible for written content in all touchpoints (press releases, blog articles, banners, social media post & stories, press tool kit, presentations, sales kit, etc...).
Working on projects on a DACH level to expand your knowledge and share local ideas, feedbacks, learnings and wins with the marketing team.
PUBLIC RELATIONS, LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION
Defines PR strategy and calendar (B2B and B2C) and continue to lead the PR agency in the Swiss-French market.
Defines and rolls out local community/ influencers plan and social media strategy in line with brand strategy and guidelines.
In charge of day-to-day community and influencers activation.
Operates day-to-day management of social media.
Audits TheFork presence in all social networks and make recommendations on how to optimize/ improve it.
Defines and deepens the social media and PR – related KPIs.
CUSTOMER SATISFACTION MANAGEMENT & MONITORING
Follow up brand awareness, NPS and irritants.
Make recommendations to improve those KPIs.
Who you are:
Main competences:
Bachelor's or Master's Degree in Marketing studies or relevant experience in operating in the field of marketing.
You've had 1-3 years experience in marketing / brand / PR management on the agency's or company's side.
You love writing and you are recognized for your excellent written communication skills and your ability to create inspiring content (Press Release, post, stories, blog articles, presentation).
Excellent project management, organizational and planning skills.
Understanding of the digital marketing, and the complementarity between on and offline campaigns.
You master social media - and really love it!
A wide degree of creativity.
You are rigorous & pay attention to details.
Native level of French, fluent in English, German as a plus.
Preferably based in Geneva.
You love food, curious to experience new restaurants and have a lot of passion for the industry.
What we offer
An awesome team.
A permanent contract (that can be useful in life).
️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely).
Competitive fixed salary, bonus and equity (yes, equity!).
International teams and a multicultural environment spanning 10 offices across Europe.
Highly inclusive working environment.
️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc.
Continuous learning and development programs.
Free access to the Calm app to help you build resilience wherever you are in your mental health journey.
Dedicated parental leave and caregiver leave policies (12 weeks fully paid).
Life & Disability Insurance at no cost to the employee.
Attractive pension plans.
Amazing offices with dining, a coffee point on each floor, and leisure area.
Team building events.
We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.
TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.
#FF1
#J-18808-Ljbffr