Toppan Merril
Senior Field Marketing Manager - HYBRID
Toppan Merril, Saint Paul, Minnesota, United States, 55199
Senior Field Marketing Manager - HYBRID
ApplyLocations: St. Paul, MN (USA) - Work From Home, USA-MNTime Type: Full timePosted on: Posted 24 Days AgoJob Requisition ID: R34882Job Description:
The Field Marketing Manager – Senior position is primarily responsible for leading the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing, and product management teams and liaise with external partner agencies.This is a HYBRID role, working in office 2 days/week and 3 days working from home.Accountabilities:Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:Market Definition and SizingPersona DevelopmentCompetitive Landscape and Toppan Merrill PositionToppan Merrill Opportunity and Key ObjectivesMessaging, Positioning and Value PropositionEstablishment and Performance Against KPIs, Goals and ObjectivesDevelop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies.Source content and manage blog and social media tactics that support campaigns and programs.Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, and sales enablement materials.Liaise with Product Management on all programs to support Toppan Merrill product releases.Working closely with Event Management, manage market trade shows and events for assigned vertical.Working closely with Digital Marketing, manage online presence for assigned vertical.Serve as the primary contact for questions and inquiries regarding market-related activities in assigned verticals.Additional Responsibilities:Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.Manage the program budget by aligning investments to sales targets and goals.Develop customer insight strategies to solicit customer feedback.Develop working knowledge of all Toppan Merrill product and service lines.Proactively recommend innovative and creative marketing approaches for revenue growth.Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands.Report weekly/monthly on progress.Other responsibilities as assigned.Requirements:BS degree in Marketing or a related field. MBA a plus.10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.Demonstrated prior leadership of B2B field marketing programs.Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform, and motivate.Strong analytical skills and data-driven thinking and decision making.Demonstrated competency with trends and best practices in field marketing and measurement.Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.Working knowledge of corporate CRM. Preferred: Salesforce.com.
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ApplyLocations: St. Paul, MN (USA) - Work From Home, USA-MNTime Type: Full timePosted on: Posted 24 Days AgoJob Requisition ID: R34882Job Description:
The Field Marketing Manager – Senior position is primarily responsible for leading the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing, and product management teams and liaise with external partner agencies.This is a HYBRID role, working in office 2 days/week and 3 days working from home.Accountabilities:Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:Market Definition and SizingPersona DevelopmentCompetitive Landscape and Toppan Merrill PositionToppan Merrill Opportunity and Key ObjectivesMessaging, Positioning and Value PropositionEstablishment and Performance Against KPIs, Goals and ObjectivesDevelop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies.Source content and manage blog and social media tactics that support campaigns and programs.Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, and sales enablement materials.Liaise with Product Management on all programs to support Toppan Merrill product releases.Working closely with Event Management, manage market trade shows and events for assigned vertical.Working closely with Digital Marketing, manage online presence for assigned vertical.Serve as the primary contact for questions and inquiries regarding market-related activities in assigned verticals.Additional Responsibilities:Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.Manage the program budget by aligning investments to sales targets and goals.Develop customer insight strategies to solicit customer feedback.Develop working knowledge of all Toppan Merrill product and service lines.Proactively recommend innovative and creative marketing approaches for revenue growth.Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands.Report weekly/monthly on progress.Other responsibilities as assigned.Requirements:BS degree in Marketing or a related field. MBA a plus.10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.Demonstrated prior leadership of B2B field marketing programs.Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform, and motivate.Strong analytical skills and data-driven thinking and decision making.Demonstrated competency with trends and best practices in field marketing and measurement.Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.Working knowledge of corporate CRM. Preferred: Salesforce.com.
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