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Concentrix

Marketing Automation Build Specialist

Concentrix, Little Rock, Arkansas, United States, 72208


Concentrix Marketing Automation Build Specialist - Little Rock, Arkansas

We’re Concentrix. A new breed of tech company — Human-centered. Tech-powered. Intelligence-fueled.Challenge Conventions and create experiences that go beyond WOW. If this is you, we would love to discuss career opportunities with you.The Catalyst Team is looking for a Marketing Automation Build Specialist to support the High Technology vertical team. This team engages in several projects for clients, providing the best-in-class marketing automation experience. You will report to a Manager.Responsibilities:Responsible for the build of marketing automation programs within various platforms, including assembly of emails using existing templates.Understand the business needs/problems that automation will help to solve.Utilize requirements provided by client teams to build emails in a marketing automation platform content builder console.Partner with teams, client business marketers, and IT development teams to develop processes and solutions.Participate in requirements discovery meetings with client teams to identify and capture marketing needs, document user stories, develop and test solutions.Work closely with Marketing Automation Subject Matter Experts (SME) to understand program requirements and technical specifications.Responsible for building and testing user journeys.Manage and execute test plans to ensure all links and HTML content are tested properly before deployment.Understand the end-to-end experience of emails and forms/landing pages from creation to deployment and reporting.Serve as a platform liaison in troubleshooting data or technical challenges.Provide support in pulling program performance reports and setup A/B testing for campaign programs.Experience with Jira, Workfront (preferred) or other Agile Management tools for task assignments and issue management.Qualifications / Requirements:2-5 or more years of experience working on digital marketing and marketing automation projects.Extensive experience with email and marketing automation platforms (Marketo, HubSpot, Eloqua), with a strong preference for Marketo.Demonstrated experience with a wide range of MarTech including CRM/Marketing Automation, Analytics, Data Visualization, and Content Marketing/CMS.Experience with the design elements of front-end or Marketing Automation development.Additional Preferred Candidate Qualifications:Experience working with remote teams and clients.Experience working with HTML or CSS email code review using tools such as Adobe Dreamweaver.Concentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.

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