Hallmark Cards
Marketing Specialist
Hallmark Cards, Kansas City, Missouri, United States, 64101
Who We Are
Serving as a part of the broader National Marketing Team, the Marketing & Analytics Targeting team is tasked with adding enterprise-wide value through consumer-first targeting and data-based insights and strategy. These functions enable increasingly personalized experiences for Hallmark's consumers, extended brand reach, and identification of new marketing opportunities.What Your Role Entails And How You'll Contribute
We are looking for a curious, results-oriented Marketing Specialist to help lead consumer-first targeting and analysis of marketing communications to drive Hallmark sales. The Marketing Specialist assists with the targeting strategy and enables activation across a variety of marketing channels, including SMS, Email, and Direct Mail.In this role, you will work closely with a number of business partners from across the organization to identify test opportunities and provide audience recommendations, translate strategic marketing needs into consumer analytical asks, maintain compliance with data privacy standards, ensure the right consumers receive the right message; and confirm our audience strategy aligns with overarching loyalty program goals.You will have 'full circle' collaboration opportunities: using consumer insights to align strategy, target campaigns, design and implement testing within/across campaigns, report on the impact of campaigns, and utilize insights to influence future campaigns. If you have an analytical mindset with an affinity for creative problem solving, thrive in a collaborative environment, and have a willingness to embrace and drive a 'pioneer vs. perfectionist' mindset, this might be a great fit!Basic Qualifications
Bachelor's Degree or 4 years of professional work experienceAt least 2 years of professional work experienceExperience using Microsoft 365 tools (i.e., Excel, Word, PowerPoint, Outlook, Teams)Experience working independently and as part of a teamPreferred Qualifications
Experience using a CRM tool (i.e., SalesForce Marketing Cloud, Teradata CIM, etc.)Experience with Data Visualization toolsStrong problem-solving skills, ability to manage ambiguity, and adapt to changeAble to work autonomously, exercising independent judgment and decision making with minimal supervisionExcellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skillsMarketing Analytics or Segmentation experienceAbility to write or modify SQL to analyze consumer dataExperience with Mobile Measurement Partner or CDPAdditional Details
This position is hybrid, the team is in the office on Wednesdays.Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.HALLMARK – Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
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Serving as a part of the broader National Marketing Team, the Marketing & Analytics Targeting team is tasked with adding enterprise-wide value through consumer-first targeting and data-based insights and strategy. These functions enable increasingly personalized experiences for Hallmark's consumers, extended brand reach, and identification of new marketing opportunities.What Your Role Entails And How You'll Contribute
We are looking for a curious, results-oriented Marketing Specialist to help lead consumer-first targeting and analysis of marketing communications to drive Hallmark sales. The Marketing Specialist assists with the targeting strategy and enables activation across a variety of marketing channels, including SMS, Email, and Direct Mail.In this role, you will work closely with a number of business partners from across the organization to identify test opportunities and provide audience recommendations, translate strategic marketing needs into consumer analytical asks, maintain compliance with data privacy standards, ensure the right consumers receive the right message; and confirm our audience strategy aligns with overarching loyalty program goals.You will have 'full circle' collaboration opportunities: using consumer insights to align strategy, target campaigns, design and implement testing within/across campaigns, report on the impact of campaigns, and utilize insights to influence future campaigns. If you have an analytical mindset with an affinity for creative problem solving, thrive in a collaborative environment, and have a willingness to embrace and drive a 'pioneer vs. perfectionist' mindset, this might be a great fit!Basic Qualifications
Bachelor's Degree or 4 years of professional work experienceAt least 2 years of professional work experienceExperience using Microsoft 365 tools (i.e., Excel, Word, PowerPoint, Outlook, Teams)Experience working independently and as part of a teamPreferred Qualifications
Experience using a CRM tool (i.e., SalesForce Marketing Cloud, Teradata CIM, etc.)Experience with Data Visualization toolsStrong problem-solving skills, ability to manage ambiguity, and adapt to changeAble to work autonomously, exercising independent judgment and decision making with minimal supervisionExcellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skillsMarketing Analytics or Segmentation experienceAbility to write or modify SQL to analyze consumer dataExperience with Mobile Measurement Partner or CDPAdditional Details
This position is hybrid, the team is in the office on Wednesdays.Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.HALLMARK – Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
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