Dayforce
Product Marketing Manager
Dayforce, Little Ferry, New Jersey, us, 07643
Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - reflects our commitment to employees, customers, partners and communities globally.Location:
Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in.About the opportunity
Dayforce is on the hunt for our next Product Marketing Manager. The focus of this role will be on Global Payroll and PowerPay, with the possibility of expanding to other products in the Dayforce portfolio. As a strategic, results-driven marketer, you will have the opportunity to bring new products to market and open up new segments for us. We’re looking for a customer-focused marketing team player to help grow revenue. In close partnership with Product Management, Sales Enablement and the broader Marketing Team, you will work to develop impactful positioning and messaging. This role is critical to educating, inspiring and ultimately winning over the customer.What you’ll get to do
Market strategy: assess and maintain market opportunities and segmentation to develop strategies for addressing new and existing targets.Go-to-market excellence: Support Demand Generation and Customer Marketing in the strategic development of integrated marketing plans and deploy tactics to drive consumer awareness and consideration of Dayforce.Solution messaging and positioning: become intimately familiar with Dayforce’s core customers’ needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value.Content development: build, maintain and update product marketing assets e.g. product decks, product sheets etc.Sales enablement: build content and train sales team on messaging around new features, solutions and releases.Install base cross-sell/up-sell analysis and execution: provide depth of understanding in our customer base relative to where opportunities exist for add-on products and services.Market and competitive intelligence: gather and analyze market and competitive information to create a point of view (actionable intelligence) to support product portfolio, new product launches and to better position the business for profitable growth.Business intelligence: leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer buying patterns and preferences.Skills and experience we value
Over 8 years of experience in marketing, product management, or sales engineering, ideally B2B, of which a minimum of 4 years of experience in product marketing, preferable at an HCM, HR or Benefits SaaS company.Proven analytical skill set and problem solver – you’re a strategic thinker who thrives on digging into numbers/data and applying Product Marketing best practices to optimize go-to-market plans and strategies.Strong aptitude for learning and understanding technology products – you’re a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change.Passion for everything product and marketing - you get excited about launching and managing products/solutions that have a positive impact on the business alongside contributing cross functionally from market concept to execution.Highly motivated self-starter with a strong level of personal organization and time management skills.Natural storytelling with a gift for writing and ability to create compelling messaging that speaks to customer pain points.Excellent oral/written communication skills including demonstrated ability to deliver technical presentations and training.Must be detail oriented, with the ability to handle multiple assignments promptly and effectively.Proficiency in Microsoft Office programs is required, experience using Salesforce will be considered an asset.Ability to work under pressure and meet deadlines, both as part of a team and individually.Bachelor’s degree (preferably in business or marketing), Post Graduate Degree (MBA) an asset.Must have a valid passport and the ability to travel internationally.What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions.Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:
https://www.dayforce.com/be-aware-of-recruiting-fraud .
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Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in.About the opportunity
Dayforce is on the hunt for our next Product Marketing Manager. The focus of this role will be on Global Payroll and PowerPay, with the possibility of expanding to other products in the Dayforce portfolio. As a strategic, results-driven marketer, you will have the opportunity to bring new products to market and open up new segments for us. We’re looking for a customer-focused marketing team player to help grow revenue. In close partnership with Product Management, Sales Enablement and the broader Marketing Team, you will work to develop impactful positioning and messaging. This role is critical to educating, inspiring and ultimately winning over the customer.What you’ll get to do
Market strategy: assess and maintain market opportunities and segmentation to develop strategies for addressing new and existing targets.Go-to-market excellence: Support Demand Generation and Customer Marketing in the strategic development of integrated marketing plans and deploy tactics to drive consumer awareness and consideration of Dayforce.Solution messaging and positioning: become intimately familiar with Dayforce’s core customers’ needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value.Content development: build, maintain and update product marketing assets e.g. product decks, product sheets etc.Sales enablement: build content and train sales team on messaging around new features, solutions and releases.Install base cross-sell/up-sell analysis and execution: provide depth of understanding in our customer base relative to where opportunities exist for add-on products and services.Market and competitive intelligence: gather and analyze market and competitive information to create a point of view (actionable intelligence) to support product portfolio, new product launches and to better position the business for profitable growth.Business intelligence: leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer buying patterns and preferences.Skills and experience we value
Over 8 years of experience in marketing, product management, or sales engineering, ideally B2B, of which a minimum of 4 years of experience in product marketing, preferable at an HCM, HR or Benefits SaaS company.Proven analytical skill set and problem solver – you’re a strategic thinker who thrives on digging into numbers/data and applying Product Marketing best practices to optimize go-to-market plans and strategies.Strong aptitude for learning and understanding technology products – you’re a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change.Passion for everything product and marketing - you get excited about launching and managing products/solutions that have a positive impact on the business alongside contributing cross functionally from market concept to execution.Highly motivated self-starter with a strong level of personal organization and time management skills.Natural storytelling with a gift for writing and ability to create compelling messaging that speaks to customer pain points.Excellent oral/written communication skills including demonstrated ability to deliver technical presentations and training.Must be detail oriented, with the ability to handle multiple assignments promptly and effectively.Proficiency in Microsoft Office programs is required, experience using Salesforce will be considered an asset.Ability to work under pressure and meet deadlines, both as part of a team and individually.Bachelor’s degree (preferably in business or marketing), Post Graduate Degree (MBA) an asset.Must have a valid passport and the ability to travel internationally.What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions.Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:
https://www.dayforce.com/be-aware-of-recruiting-fraud .
#J-18808-Ljbffr