Live Nation Entertainment
Manager, Client Marketing - Clubs
Live Nation Entertainment, Decatur, Illinois, United States, 62523
MANAGER CLIENT MARKETING - CLUBSDivision: Clubs, TicketmasterLine Manager: Senior Director, MarketingContract Terms: Permanent, 40 hours per weekTHE TEAM
We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary self-serve marketing products and managed services.THE JOB
The Marketing Manager plays a critical role in the tactical planning, management and execution of B2C and B2B marketing and communications strategies supporting Ticketmaster’s suite of premium products and services. As the primary marketing point of contact for assigned clubs and promoter clients, core responsibilities also include offering consultative insights and recommendations, as well as providing exceptional customer service.This position works closely with teams across TicketWeb and Universe and actively collaborates with marketing stakeholders throughout Ticketmaster. The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. They are comfortable playing a variety of roles and successfully balances strategic and operational roles in an ever-changing environment.What You Will Be Doing
Support the adoption and success of our Marketing self-serve products & services designed to help clients across our Clubs segment meet their goals.Develop and deploy impactful marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.Translate data, proactively turn into actionable insights and learnings.Support the creation, implementation, and management of engaging sales decks, presentations, and other marketing materials to help relate our products and services to multiple stakeholders.Work closely with the Product Marketing teams and other key teams to support creation of B2B product marketing resources that align with our brand strategy and speak to our customers in their language.Capture client stories to demonstrate the value current customers are deriving from our solutions.Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across channels.Guide client marketing contacts in effective product usage, including reporting and marketing applications.Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, advocate for new offerings that could benefit them in the future.Attend and, where needed, lead calls and meetings with clients, deliver compelling content, and information via formal presentations.Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks.Establish and nurture strong relationships with internal partners and peers.To undertake any other relevant duties which fall under the general scope of this role as directed by the Senior Director of Marketing.WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
3+ years’ experience is successfully managing digital marketing campaigns within an agency/ face-paced environment or digital marketing industry.BA/BS in Marketing or a related field preferred.Digital media agency experience a plus.Strong quantitative skills including analytical abilities.Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: SEM, programmatic display, paid social.Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner.Creative problem-solver.Exceptional organizational skills.Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences.Ability to work effectively under pressure and tight deadlines.Understanding and interest in the business side of sports.Very strong competence in Microsoft Office products— particularly Excel and PowerPoint.LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife.Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
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We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary self-serve marketing products and managed services.THE JOB
The Marketing Manager plays a critical role in the tactical planning, management and execution of B2C and B2B marketing and communications strategies supporting Ticketmaster’s suite of premium products and services. As the primary marketing point of contact for assigned clubs and promoter clients, core responsibilities also include offering consultative insights and recommendations, as well as providing exceptional customer service.This position works closely with teams across TicketWeb and Universe and actively collaborates with marketing stakeholders throughout Ticketmaster. The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. They are comfortable playing a variety of roles and successfully balances strategic and operational roles in an ever-changing environment.What You Will Be Doing
Support the adoption and success of our Marketing self-serve products & services designed to help clients across our Clubs segment meet their goals.Develop and deploy impactful marketing and communications strategies that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.Translate data, proactively turn into actionable insights and learnings.Support the creation, implementation, and management of engaging sales decks, presentations, and other marketing materials to help relate our products and services to multiple stakeholders.Work closely with the Product Marketing teams and other key teams to support creation of B2B product marketing resources that align with our brand strategy and speak to our customers in their language.Capture client stories to demonstrate the value current customers are deriving from our solutions.Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across channels.Guide client marketing contacts in effective product usage, including reporting and marketing applications.Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how Ticketmaster’s current offerings benefit them, advocate for new offerings that could benefit them in the future.Attend and, where needed, lead calls and meetings with clients, deliver compelling content, and information via formal presentations.Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks.Establish and nurture strong relationships with internal partners and peers.To undertake any other relevant duties which fall under the general scope of this role as directed by the Senior Director of Marketing.WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
3+ years’ experience is successfully managing digital marketing campaigns within an agency/ face-paced environment or digital marketing industry.BA/BS in Marketing or a related field preferred.Digital media agency experience a plus.Strong quantitative skills including analytical abilities.Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: SEM, programmatic display, paid social.Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner.Creative problem-solver.Exceptional organizational skills.Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences.Ability to work effectively under pressure and tight deadlines.Understanding and interest in the business side of sports.Very strong competence in Microsoft Office products— particularly Excel and PowerPoint.LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife.Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
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