Texas Association of School Boards
Marketing Specialist
Texas Association of School Boards, Austin, Texas, us, 78716
Why Texas Association of School Boards (TASB)
We come from humble beginnings — picture a one-person organization created in 1949 to advocate for excellence in public education on behalf of Texas school board members. Flash forward to today, and we have over 500 employees working together to provide 1,024 school districts with purposeful resources so they can focus on what matters most — excellent and equitable education for all 5.4 million Texas students.
As TASBeans (our internal name for employees), we feel privileged to work alongside talented team members who are passionate about education and enjoy learning from new and different perspectives. We believe what makes our organization highly successful is the rich diversity our employees collectively bring to TASB with different backgrounds, skillsets, cultures and ethnicities, gender identities, interests, abilities, and work styles. Our culture has always encouraged employees to grow and become their best selves both professionally and personally through a variety of innovative and collaborative development opportunities. You’re likely beginning to see why we’ve been regularly named by Austin Business Journal as a Top Ten Best Places to Work!
TASB offers competitive pay, rich benefits (including retirement matching of 2:1 up to 5% after one year), onsite daycare, onsite gym, wellness program, tuition reimbursement, remote work options, flexible schedules, and more.
Every role at TASB thoughtfully complements our mission and the educational impact being made in communities across Texas. If you consider your work exceptional and want to help drive our mission forward, keep reading!
About You
As a Marketing Specialist, you will bring expertise in marketing communications strategies to raise brand awareness, increase member/customer engagement, and drive growth for programs at TASB and its related entities. The Organizational Marketing team supports internal clients’ sales and operations functions and assists them in meeting their business goals. This position is hybrid with two days a week working in the TASB headquarters in northwest Austin, Texas.
A Typical Day
Research and brainstorm creative marketing solutions.Craft marketing communications plans and build out tasks to implement them.Implement tactics using marketing technology—website CMS, email marketing system, social media ad platforms, GA4 analytics, and others.Coordinate and lead discussions with clients, creative colleagues, and other stakeholders.Meet with internal clients to understand their business goals and operations.How You’ll Make An Impact
Create and implement multi-channel integrated marketing communication campaigns.Collaborate with stakeholders to align priorities and secure buy-in for marketing campaigns.Support the creative development process by writing messaging and creative briefs.Consult on guidelines for branding in publications and marketing.Use personas and journeys to develop audience-based marketing plans.Measure and report on campaign performance and offer recommendations for improvement.Skills For Success
Bachelor's degree in Communications, Marketing, or related field.4+ years of related experience in the communications or marketing field.Experience managing tasks and projects.Experience working with creative staff.Experience developing messaging across channels.Experience working with digital marketing tools preferred.Demonstrated proactive approach to problem solving.Knowledge of marketing communications principles.Strong interpersonal communication and relationship management skills.Strong writing skills.Demonstrated commitment to diversity, equity, and inclusion.The TASB Difference
Enjoy competitive pay and rich benefit offerings.Be part of a collaborative environment where every contribution impacts Texas public schoolchildren.Thrive in a culture that promotes bringing your whole self to work every day and emphasizes healthy boundaries and work-life balance.Learn and grow individually and together through frequent professional development; diversity, equity, and inclusion panels; wellness seminars; and more.Work alongside transparent leaders with an open and consistent feedback approach.Celebrate as a team with meaningful (and fun) events and tokens of appreciation throughout the year.Posting Notices
The health and safety of our employees and members is our top priority.TASB is an equal opportunity employer and will not discriminate on the basis of an individual's race, color, disability, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, marital status, veteran status, or any other personal characteristic protected by law.This position does not qualify for visa sponsorship.Any job offer is contingent upon receipt of results of a satisfactory background check.
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We come from humble beginnings — picture a one-person organization created in 1949 to advocate for excellence in public education on behalf of Texas school board members. Flash forward to today, and we have over 500 employees working together to provide 1,024 school districts with purposeful resources so they can focus on what matters most — excellent and equitable education for all 5.4 million Texas students.
As TASBeans (our internal name for employees), we feel privileged to work alongside talented team members who are passionate about education and enjoy learning from new and different perspectives. We believe what makes our organization highly successful is the rich diversity our employees collectively bring to TASB with different backgrounds, skillsets, cultures and ethnicities, gender identities, interests, abilities, and work styles. Our culture has always encouraged employees to grow and become their best selves both professionally and personally through a variety of innovative and collaborative development opportunities. You’re likely beginning to see why we’ve been regularly named by Austin Business Journal as a Top Ten Best Places to Work!
TASB offers competitive pay, rich benefits (including retirement matching of 2:1 up to 5% after one year), onsite daycare, onsite gym, wellness program, tuition reimbursement, remote work options, flexible schedules, and more.
Every role at TASB thoughtfully complements our mission and the educational impact being made in communities across Texas. If you consider your work exceptional and want to help drive our mission forward, keep reading!
About You
As a Marketing Specialist, you will bring expertise in marketing communications strategies to raise brand awareness, increase member/customer engagement, and drive growth for programs at TASB and its related entities. The Organizational Marketing team supports internal clients’ sales and operations functions and assists them in meeting their business goals. This position is hybrid with two days a week working in the TASB headquarters in northwest Austin, Texas.
A Typical Day
Research and brainstorm creative marketing solutions.Craft marketing communications plans and build out tasks to implement them.Implement tactics using marketing technology—website CMS, email marketing system, social media ad platforms, GA4 analytics, and others.Coordinate and lead discussions with clients, creative colleagues, and other stakeholders.Meet with internal clients to understand their business goals and operations.How You’ll Make An Impact
Create and implement multi-channel integrated marketing communication campaigns.Collaborate with stakeholders to align priorities and secure buy-in for marketing campaigns.Support the creative development process by writing messaging and creative briefs.Consult on guidelines for branding in publications and marketing.Use personas and journeys to develop audience-based marketing plans.Measure and report on campaign performance and offer recommendations for improvement.Skills For Success
Bachelor's degree in Communications, Marketing, or related field.4+ years of related experience in the communications or marketing field.Experience managing tasks and projects.Experience working with creative staff.Experience developing messaging across channels.Experience working with digital marketing tools preferred.Demonstrated proactive approach to problem solving.Knowledge of marketing communications principles.Strong interpersonal communication and relationship management skills.Strong writing skills.Demonstrated commitment to diversity, equity, and inclusion.The TASB Difference
Enjoy competitive pay and rich benefit offerings.Be part of a collaborative environment where every contribution impacts Texas public schoolchildren.Thrive in a culture that promotes bringing your whole self to work every day and emphasizes healthy boundaries and work-life balance.Learn and grow individually and together through frequent professional development; diversity, equity, and inclusion panels; wellness seminars; and more.Work alongside transparent leaders with an open and consistent feedback approach.Celebrate as a team with meaningful (and fun) events and tokens of appreciation throughout the year.Posting Notices
The health and safety of our employees and members is our top priority.TASB is an equal opportunity employer and will not discriminate on the basis of an individual's race, color, disability, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, marital status, veteran status, or any other personal characteristic protected by law.This position does not qualify for visa sponsorship.Any job offer is contingent upon receipt of results of a satisfactory background check.
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