Marketing Manager

Position SummaryResponsible for leading and implementing strategic marketing initiatives to promote the company's products and services.Principal ResponsibilitiesOversees, in coordination with Senior Management, short and long-term strategic marketing planning.Updates and monitors the feasibility of strategic plans on an ongoing basis.Researches and analyzes environmental and competitive conditions, customer needs, and market trends.Designs strategies to capitalize on market opportunities and ensures that strategic plans complement marketplace needs.Formulates the marketing budget. Ensures that marketing activities are cost-effective, efficient, and within established budget constraints.Develops and manages a plan to build brand awareness.Creates engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.Directs Social Media advertising and engagement strategy.Develops a brand guide.Maintains current knowledge of industry trends, opportunities, channels, products, and competitors to support business development opportunities.Develops and monitors critical digital marketing KPIs to ensure continued growth from an e-commerce perspective.Experienced with Marketing cloud and how to best leverage it within the business.Experienced with Salesforce (CRM) and how to best leverage it from a marketing standpoint.Works closely with Product Management to identify potential new products and services which may increase penetration into new markets.Develops and manages advertising and public relations programs.Leads trade show processes and monitors other opportunities and special offers.Completes special projects as assigned.Trains associates on best practice methods.Participates in performance evaluation process of direct reports.Keeps management informed of area activities and of any significant problems or concerns.Develops annual and five-year operating and financial plans in conjunction with the management team.Ensures that marketing functions are completed in accordance with established procedures and applicable regulations.Some examples are maintaining the digital catalog, managing the storefront, maintaining product images and completing the digital media (such as brochures, flyers, banners).Knowledge and Skills RequiredGoogle Analytics and Marketing cloud experience required.Strong lead generation skills.Proven experience as a Marketing Manager, preferably in a relevant industry.In-depth understanding of marketing tools and software, such as Photoshop, Adobe Illustrator, and InDesign.Proficient in PowerPoint and Excel.Analytical mindset with the ability to interpret data and draw actionable insights.Self-starter with excellent leadership and interpersonal skills.Well organized, accurate, and attentive to detail.EducationMinimum Bachelor's Degree in Marketing, Business Administration, or a related field.Work ExperienceFive or more years of equivalent experience.

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