Penn Foster
Product Marketing Manager, Merchandising & Planning (remote)
Penn Foster, Dallas, Texas, United States, 75215
Blue Yonder Title:
Product Marketing Manager, Merchandising & PlanningLocation:
US - RemoteOverview
Blue Yonder is seeking a Manager, Product Marketing to assist with developing product positioning and go-to-market plans for our retail planning, replenishment & allocation software portfolio.Blue Yonder is a Leading AI-driven Global Supply Chain SaaS Software Company and one of Glassdoor’s “Best Places to Work.”Scope
The Product Marketing Manager will have a deep understanding of retail and merchandising products, customer verticals, and the competitive landscape. They will be a product evangelist and support go-to-market plans for product launches and content throughout product lifecycles.In addition to building strong relationships with product management, industry strategy, engineering, and sales, they will bring an outside-in perspective to understand customer needs.They will have the ability to grasp and translate technical capabilities into value-driven positioning, messaging, and content that resonates with customers along each stage of the buying process.What you’ll do
Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.Create and execute product marketing plans, content, and customer-facing assets for new and existing products to optimize reach, awareness, and engagement.Lead the creation of thought-leading product marketing materials and content.Drive the development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.Collaborate closely with cross-functional stakeholders like product management, sales, industry, and demand generation to execute winning marketing initiatives.Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed.What we are looking for
5+ years of product marketing experience preferably in software, supply chain, retail, or SaaS.A deep understanding of retail merchandising or supply chain.Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus.Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.Available to work in a distributed, global time zone environment.Salary Information
The salary range for this position is $88,525.00 - $111,575.00. The salary range information provided reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.Benefits
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that include:Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more.Commitment to Diversity
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Product Marketing Manager, Merchandising & PlanningLocation:
US - RemoteOverview
Blue Yonder is seeking a Manager, Product Marketing to assist with developing product positioning and go-to-market plans for our retail planning, replenishment & allocation software portfolio.Blue Yonder is a Leading AI-driven Global Supply Chain SaaS Software Company and one of Glassdoor’s “Best Places to Work.”Scope
The Product Marketing Manager will have a deep understanding of retail and merchandising products, customer verticals, and the competitive landscape. They will be a product evangelist and support go-to-market plans for product launches and content throughout product lifecycles.In addition to building strong relationships with product management, industry strategy, engineering, and sales, they will bring an outside-in perspective to understand customer needs.They will have the ability to grasp and translate technical capabilities into value-driven positioning, messaging, and content that resonates with customers along each stage of the buying process.What you’ll do
Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.Create and execute product marketing plans, content, and customer-facing assets for new and existing products to optimize reach, awareness, and engagement.Lead the creation of thought-leading product marketing materials and content.Drive the development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.Collaborate closely with cross-functional stakeholders like product management, sales, industry, and demand generation to execute winning marketing initiatives.Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed.What we are looking for
5+ years of product marketing experience preferably in software, supply chain, retail, or SaaS.A deep understanding of retail merchandising or supply chain.Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus.Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.Available to work in a distributed, global time zone environment.Salary Information
The salary range for this position is $88,525.00 - $111,575.00. The salary range information provided reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.Benefits
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that include:Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more.Commitment to Diversity
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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