Marketing Specialist

Shaheen Automotive Group is ready to hire a full-time Marketing Specialist to join our growing Marketing Department!Job Type: Full-time8 am – 5 pm (On occasion will reflect dealership hours)Reputable dealer trusted in the Lansing area for over 50 years!Medical, Dental and Vision benefits as well as Disability & Life Insurance401k Plan with employer matchPaid Vacations and sick time offEmployee pricing on vehicle purchasesFamily owned and operatedCentrally located in Lansing, MichiganMacBook Pro and software providedSummaryShaheen Automotive Group Marketing Specialist will work closely with our current Director of Marketing and be responsible for creating consistent messaging across all digital platforms, promoting our dealerships and new Chevrolet and Cadillac models and pre-owned vehicles. This energetic candidate will be a self-starter and able to work in a fast-paced, deadline driven environment, is an excellent communicator, offers great interpersonal skills and is a team player in a fun and upbeat environment.Daily tasks will include: social media creation/posting to all major platforms (Facebook, Instagram, TikTok, YouTube, Google Business Profile, Reels, Stories), onboarding guest-facing employees, capture custom content from all departments for social media posts and YouTube content, including photos and video, assist with planning and attending Shaheen on-campus events and local, seasonal off-campus events that we sponsor.This role is for someone who is creative, organized, has a strong understanding of digital and social media advertising, and is self-motivated. The right candidate may qualify to work a hybrid, flexible schedule.RequirementsBachelor’s degree in marketing or equivalent experience2-4 years of digital marketing experienceAutomotive knowledge is helpful, but not requiredWorking knowledge of Adobe Creative Suite encouragedPhotography & video editing skillset encouragedProficient in Word, Excel, PowerPointMust have excellent verbal and written skillsSocial Media: Experience posting to (Facebook, TikTok, IG, YouTube, Stories, Reels)Google Business Profiles: Posting to and monitoring themCommunicates clearly and in a timely manner with peers/managementMust be extremely organized, detail and solution-orientedDay-to-Day DutiesDevelop and execute digital marketing to attract ‘intenders’ who plan to purchase a vehicle or service maintenance and retain existing customers - using photos and videoSpotlight our team on Social Media using photo & video (all departments)Spotlight our vendors when they’re working on campusHelp drive traffic to our websites and increase showroom foot trafficManage and respond to all online reviewsMonitor and respond to all social media platforms, invite people to follow our brandBrainstorm ideas for new campaigns, video content, online contestsMonitor current campaign analyticsOnboard newly hired, guest-facing employees (name badges, staff photo, bus. cards)Cover in-house events for social mediaWeekly, 60–90-minute Monday Marketing MeetingJen WagonerDirector of Marketingjwagoner@shaheenautogroup.comLanguage SkillsAbility to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Mathematical SkillsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.Reasoning AbilityAbility to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Certificates, Licenses, RegistrationsValid Driver's LicensePhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to stand, walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

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