AccruePartners
Marketing Specialist | Events & Tradeshows
AccruePartners, Charlotte, North Carolina, United States, 28245
The Team You Will Be Joining
$800M+ international manufacturing organization with over 4200 employees internationallyCompany experiencing tremendous growth organically and through acquisitionCulture that takes great pride in quality and reliabilityWhat They Offer You
Strong culture of growth, change, and accountabilityGrowing organization with an emphasis on employee development and upward mobilityContinuing education opportunities to develop technical skills and expertise100% employer-paid health insurance to include health, dental, vision, STD, LTD, and life insurance with a 401k matchWhere This Role Sits
Hybrid in Southwest CharlotteFirst 90 days on-siteOccasional travel (20%)Why This Role Is Important
Drive brand presence, sales/revenue, and business objectives through integrated marketing strategy.Coordinate internal events and tradeshows, showcasing products and building relationships with prospective customers.Implement digital marketing strategy (digital ads, SEO/SEM, email marketing, paid and organic social media) to drive lead generation.Content creation for newsletters, press releases, articles, and web content, working with internal and external stakeholders (media networks) to ensure proper coverage.Use account-based marketing and segmentation techniques to ensure messaging is reaching the appropriate audiences, nurturing prospective customers.The Background That Fits
3+ years of Marketing Experience, preferably in manufacturing/industrial B2B settings.3+ years of digital marketing, communications, and tradeshow/event planning experience.Project management skills - ability to balance multiple projects and deadlines effectively.Strong communication and collaboration skills - ability to work cross-functionally with sales and marketing teams to drive marketing strategy.
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$800M+ international manufacturing organization with over 4200 employees internationallyCompany experiencing tremendous growth organically and through acquisitionCulture that takes great pride in quality and reliabilityWhat They Offer You
Strong culture of growth, change, and accountabilityGrowing organization with an emphasis on employee development and upward mobilityContinuing education opportunities to develop technical skills and expertise100% employer-paid health insurance to include health, dental, vision, STD, LTD, and life insurance with a 401k matchWhere This Role Sits
Hybrid in Southwest CharlotteFirst 90 days on-siteOccasional travel (20%)Why This Role Is Important
Drive brand presence, sales/revenue, and business objectives through integrated marketing strategy.Coordinate internal events and tradeshows, showcasing products and building relationships with prospective customers.Implement digital marketing strategy (digital ads, SEO/SEM, email marketing, paid and organic social media) to drive lead generation.Content creation for newsletters, press releases, articles, and web content, working with internal and external stakeholders (media networks) to ensure proper coverage.Use account-based marketing and segmentation techniques to ensure messaging is reaching the appropriate audiences, nurturing prospective customers.The Background That Fits
3+ years of Marketing Experience, preferably in manufacturing/industrial B2B settings.3+ years of digital marketing, communications, and tradeshow/event planning experience.Project management skills - ability to balance multiple projects and deadlines effectively.Strong communication and collaboration skills - ability to work cross-functionally with sales and marketing teams to drive marketing strategy.
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