CentralSquare Technologies
Product Marketing Manager at CentralSquare in Remote
CentralSquare Technologies, Sterling, Virginia, United States, 22170
Product Marketing Manager at CentralSquare in RemoteRequirements
Bachelor's degree in marketing, business or related field4-7 years of relevant experience in a product marketing roleProven ability and passion to transform technical content into engaging, customer-facing contentStrong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goalsAbility to manage multiple projects at the same time in a fast-paced environmentHighly organized and detail-orientedExcellent time management skillsKnowledge of Sirius Decisions and Pragmatic Institute marketing structures a plusUnderstanding of SaaS, cloud strategy and moving customers into more modern solutions based on their needs, a plusResponsibilities
Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studiesCollaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our productsLead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshowsServe as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right placeAnalyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analystsPartner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etcMeasure the results of product marketing campaigns including all tactics and content to inform future strategy and campaignsSalary Range
$100K -- $150KCompany Information
CentralSquare provides technology solutions that help over 7,500 public sector agencies deliver vital safety and administrative services to 3 out of every 4 residents of the U.S. and Canada. CentralSquare’s mission is to innovate on behalf of the public sector to create the broadest and most agile software platform to help solve some of the most pressing issues facing local governments today. More information is available at www.centralsquare.com
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Bachelor's degree in marketing, business or related field4-7 years of relevant experience in a product marketing roleProven ability and passion to transform technical content into engaging, customer-facing contentStrong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goalsAbility to manage multiple projects at the same time in a fast-paced environmentHighly organized and detail-orientedExcellent time management skillsKnowledge of Sirius Decisions and Pragmatic Institute marketing structures a plusUnderstanding of SaaS, cloud strategy and moving customers into more modern solutions based on their needs, a plusResponsibilities
Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studiesCollaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our productsLead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshowsServe as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right placeAnalyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analystsPartner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etcMeasure the results of product marketing campaigns including all tactics and content to inform future strategy and campaignsSalary Range
$100K -- $150KCompany Information
CentralSquare provides technology solutions that help over 7,500 public sector agencies deliver vital safety and administrative services to 3 out of every 4 residents of the U.S. and Canada. CentralSquare’s mission is to innovate on behalf of the public sector to create the broadest and most agile software platform to help solve some of the most pressing issues facing local governments today. More information is available at www.centralsquare.com
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