Trimble Inc.
Product Marketing Manager - Mobile
Trimble Inc., Westminster, Colorado, United States, 80031
Your Title:
Product Marketing ManagerOur Department:
Architecture and DesignDo you have experience as a product marketing professional passionate about driving commercial objectives and delivering value to customers? Do you have experience with Mobile Marketing?If yes, Trimble's Architecture and Design division is looking for a strategic thinker like you to join our growing Product Marketing team. You will own the go-to-market strategy for our mobile and web offerings.About Our Architecture & Design Division
Used by over 41 million global users, the Architecture and Design division's offering, SketchUp, is a popular and well-loved ecosystem of 3D modeling and design tools. Today, hundreds of thousands of architects, engineers, contractors, and other creatives use SketchUp to design and develop everything from complex construction details to intricate energy-efficient buildings.What You Will Do
In this role, you will collaborate with an incredibly diverse group of teams, including Product, Growth, Customer Success, Sales, Content, Digital, Creative, and Marketing Operations. You will be a vital part of the team and pivotal in supporting our go-to-market strategy.In This Role, You’ll
Manage the positioning and segmentation strategies for our mobile offerings.Own the GTM activities for product and feature launches.Conduct customer research and identify new initiatives that drive value for our users and business on web, iOS, and Android devices.Create core product positioning, validate messaging, and help evangelize product offerings internally and externally.Serve as the voice of the customer and use a range of market insights and qualitative and quantitative research to validate value propositions and uncover growth opportunities.Drive innovative and immersive customer experiences through in-app conversion and engagement programs.Work cross-functionally with all teams to bring products to market.Orchestrate go-to-market activities for launches of all sizes.Drive go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks.Construct one-pagers, decks, battle cards, and competitive analyses to support sales initiatives.Identify and propose segment opportunities, influencing stakeholders on product pricing and pricing models.Own the launch performance reports working alongside data analysts, and use data to refine campaign and go-to-market tactics.Work on business cases for new products and features showing the investment, expected return, and implementation plans.Manage the win/loss program for your product line.Equip cross-functional teams for success by training them on market problems, personas, competitive intelligence, and other market data.What Skills & Experience You Should Bring
1 - 4 years of product marketing experience, ideally for B2B software/SaaS products.Success deploying immersive, in-product experiences with SaaS products.Demonstrated track record in creating & delivering high-impact, results-driven, multi-channel GTM strategy using data and insights with Mobile app experience.Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members.Experience conducting customer interviews and developing personas.Expert project manager with experience working in an agile project management style.Proficiency with Google Apps and Miro.Skills & Experience You Could Bring - Desirable but not required
Product Marketing Alliance core certification.Experience with SketchUp or a background in the AEC industry is a bonus.Trimble's Inclusiveness Commitment
Trimble is a global team of driven, committed, and ambitious people who are transforming the way the world works. A workplace where you can bring your whole self to work every day. Be valued for who you are and what you contribute. We'll appreciate it if you put your vision into motion and you will create opportunities — for our customers, our community, and yourself.Trimble knows that quality of life shapes the quality of work. That’s why we strive to keep our people happy and healthy. We evaluate our compensation and benefits regularly and adapt them to the local needs of our global organization.Trimble is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor.
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Product Marketing ManagerOur Department:
Architecture and DesignDo you have experience as a product marketing professional passionate about driving commercial objectives and delivering value to customers? Do you have experience with Mobile Marketing?If yes, Trimble's Architecture and Design division is looking for a strategic thinker like you to join our growing Product Marketing team. You will own the go-to-market strategy for our mobile and web offerings.About Our Architecture & Design Division
Used by over 41 million global users, the Architecture and Design division's offering, SketchUp, is a popular and well-loved ecosystem of 3D modeling and design tools. Today, hundreds of thousands of architects, engineers, contractors, and other creatives use SketchUp to design and develop everything from complex construction details to intricate energy-efficient buildings.What You Will Do
In this role, you will collaborate with an incredibly diverse group of teams, including Product, Growth, Customer Success, Sales, Content, Digital, Creative, and Marketing Operations. You will be a vital part of the team and pivotal in supporting our go-to-market strategy.In This Role, You’ll
Manage the positioning and segmentation strategies for our mobile offerings.Own the GTM activities for product and feature launches.Conduct customer research and identify new initiatives that drive value for our users and business on web, iOS, and Android devices.Create core product positioning, validate messaging, and help evangelize product offerings internally and externally.Serve as the voice of the customer and use a range of market insights and qualitative and quantitative research to validate value propositions and uncover growth opportunities.Drive innovative and immersive customer experiences through in-app conversion and engagement programs.Work cross-functionally with all teams to bring products to market.Orchestrate go-to-market activities for launches of all sizes.Drive go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks.Construct one-pagers, decks, battle cards, and competitive analyses to support sales initiatives.Identify and propose segment opportunities, influencing stakeholders on product pricing and pricing models.Own the launch performance reports working alongside data analysts, and use data to refine campaign and go-to-market tactics.Work on business cases for new products and features showing the investment, expected return, and implementation plans.Manage the win/loss program for your product line.Equip cross-functional teams for success by training them on market problems, personas, competitive intelligence, and other market data.What Skills & Experience You Should Bring
1 - 4 years of product marketing experience, ideally for B2B software/SaaS products.Success deploying immersive, in-product experiences with SaaS products.Demonstrated track record in creating & delivering high-impact, results-driven, multi-channel GTM strategy using data and insights with Mobile app experience.Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members.Experience conducting customer interviews and developing personas.Expert project manager with experience working in an agile project management style.Proficiency with Google Apps and Miro.Skills & Experience You Could Bring - Desirable but not required
Product Marketing Alliance core certification.Experience with SketchUp or a background in the AEC industry is a bonus.Trimble's Inclusiveness Commitment
Trimble is a global team of driven, committed, and ambitious people who are transforming the way the world works. A workplace where you can bring your whole self to work every day. Be valued for who you are and what you contribute. We'll appreciate it if you put your vision into motion and you will create opportunities — for our customers, our community, and yourself.Trimble knows that quality of life shapes the quality of work. That’s why we strive to keep our people happy and healthy. We evaluate our compensation and benefits regularly and adapt them to the local needs of our global organization.Trimble is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor.
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