Manager, Marketing Analytics

The Hired Guns are seeking a Manager of Marketing Analytics for a professional association with over 300,000 members. This organization is on a quest to build itself into a more data-driven company, and you will be at the epicenter of making that happen as the leader of the team which is also hiring a data science specialist.Success Looks Like ThisThis organization is built to move quickly to enact recommendations based on your analysis. You’ll build your own KPIs and dashboards and have the opportunity to work closely with senior leadership to make a real impact upon the organization as a whole.In this role, you’ll start on several strategic initiatives, first identifying the business needs of the organization, then building the requirements for the toolset your team will need to track opportunities and impact. You’ll work across the organization to implement and launch your analytical machine. From there, you’ll work with multiple teams to monitor, set milestones, and demonstrate how the marketing budget can best be spent to maximize returns on campaigns.You’ll balance data integrity across multiple platforms, based on different audiences, goals, and stakeholders. You’ll work to improve the performance of campaigns designed to grow subscribers, increase quality registrations to signature conferences and events, and drive booking for online education and classes.Hired Gun ProfileWe need a marketing analytics expert who loves to tell stories with data. You know how to guide and mentor your team, while helping key stakeholders understand how to drive business through big data.Our client would love someone who has overseen a big data transformation within a successful company. Experience overseeing large, complex datasets is a must. A master’s degree in Computer Science, Applied Math, or Data Science would be a major plus. You’re a confident leader who knows how to hire, mentor, and build an operation that will become the backbone of marketing for the entire company.Inside SkinnyA candidate from a top-level membership-driven organization would be ideal. However, our client would also be excited to interview someone from a major media or top ecommerce company who has transformed a culture to be more data-forward. This position is based in the Washington, DC/Virginia area, and the client would be open to relocating someone exceptional from another market.Net-NetThis role affords you the opportunity to build out an analytics program from scratch. If you have the technical skills and the soft skills to get this done, you may be able to build something significant in the process.All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.

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