Marketing Manager

As the Marketing Manager at Adeline Clothing, you will play a pivotal role in driving the brand's growth and visibility in the online marketplace. You will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, attract new customers, and foster customer loyalty.Key Responsibilities:Develop and implement comprehensive marketing strategies to increase brand visibility, drive traffic to the website, and ultimately boost sales.Oversee the planning, execution, and optimization of all digital marketing channels, including but not limited to, social media, email marketing, influencer partnerships, SEO, SEM, and affiliate marketing.Create engaging and compelling content for various marketing channels to resonate with our target audience and promote brand authenticity.Analyze key performance metrics and data to track the effectiveness of marketing campaigns and identify areas for improvement.Collaborate closely with the creative team to ensure consistent brand messaging and visual identity across all marketing materials.Stay informed about industry trends and emerging marketing technologies to maintain a competitive edge.Manage marketing budgets effectively, ensuring maximum return on investment for all marketing initiatives.Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.Qualifications:Bachelor's degree in Marketing, Business Administration, or related field.Proven track record of success in developing and executing strategic marketing campaigns in the e-commerce or fashion industry.Proven track record of success in independent social media content creation.Strong understanding of digital marketing tactics and platforms, including social media, email marketing, SEO, SEM, and content marketing.Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Creative thinker with a passion for fashion and a keen eye for design aesthetics.Demonstrated leadership experience, with the ability to motivate and inspire a team to achieve goals.Highly organized with strong project management skills and the ability to multitask in a fast-paced environment.Proficiency in marketing analytics tools and platforms such as Google Analytics, Facebook Ads Manager, and email marketing software.Proficiency in social media platforms such as TikTok, TikTok Shop, Pinterest, Meta, and Instagram.If you're passionate about marketing, love fashion, and thrive in a fast-paced environment, we'd love to hear from you.This is

not

a remote position. This is a full-time position located in our office in Lafayette, LA.

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