Marketing Data Analyst

Integrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy and Nursing.

Job Description

Job Responsibilities:The position will be responsible for managing the metrics and data that provide better, more meaningful insights on sales pipeline and marketing channel effectiveness for company events.The role will assist marketing and executives on analyzing

campaign strategies and/or provide in-depth analysis

of business results, trends and customer behavior to improve sales, profitability and customer value.The candidate must

have a nice blend of Strategy & Analytics

within both the Digital and traditional CRM space (direct mail & email) and must be hands on with tools like

SQL, R, SAS, Python for data mining and analysis.

Responsibilities:• Analyze data and create reports, dashboards and

visualizations

using a wide variety of tools

including Tableau, Eloqua, and Oracle OBIEE.• Define and implement measurement techniques to

assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc.• Proactively pursue strategic analysis and provide

insight and strategic guidance to business leaders.• Analyze database health and KPI’s related to audience quality.• Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc).• Effectively communicate analysis to internal business leaders.Required Experience:• Bachelor's Degree in Database

Marketing, Marketing, Statistics , Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivalence preferred.• 3 -4+ years of enterprise level B2B marketing

with proven success in managing

multiple analysis and campaign/data-related initiatives, crafting the methodology, mining/analyzing data,

and ultimately delivering final insightful recommendations.• Strong experience with CRM systems and a solid

understanding of data warehouse architecture.• SQL knowledge with proven utilization and application preferred.• Experience with

Dashboards and data visualization tools

such as Tableau and Oracle OBIEE preferred.• Expert with

Microsoft Excel, Access and Powerpoint.• Expert with

enterprise-level analytics tools such as Siebel, Hyperion, Epiphany.• Proficiency with

Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner.• Broad and deep knowledge of

business metrics/scorecards,

campaign analysis , experimental design, segmentation solutions, modeling applications, media evaluation,

forecasting & financial calculations

(ROI customer valuation), customer strategy development, etc.• Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management.• Proven ability to handle multiple tasks/initiatives simultaneously.• Evident and natural curiosity.• Fact driven and analytically minded.• Marketing automation experience, such as Eloqua, Marketo or Hubspot is a plus but not necessary.

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