Anders Cannabis Group
Director of Corporate and Brand Marketing
Anders Cannabis Group, Chesterfield, Missouri, United States, 63005
Director of Corporate and Brand Marketing
Strategic Growth
St. Louis, MO | Chesterfield, MO | HybridAnders CPAs + Advisors is a leading, growing financial services advisory firm headquartered in St. Louis, Missouri that offers various services to small and mid-market businesses with specialty advisory practices serving hospitals, physician practices, law firms, creative agencies and more. The firm’s services include tax, accounting, audit, technology, talent recruiting, business valuation, and a virtual CFO advisory practice.To achieve its ambitious growth goal of doubling revenues over the next 5 years, Anders is seeking a Director of Corporate and Brand Marketing, reporting to the Chief Growth Officer. The Director will be charged with expanding Anders’ visibility and market awareness in and outside of St Louis through branding that leverages the firm’s expanding scope of capabilities and refreshed positioning. Under the Director, the Anders brand will support a powerful digital footprint and set the foundation for a variety of communication and growth initiatives including events, content planning and development, thought leadership and more – all supporting or leading to improved brand awareness and customer acquisition and retention.In this role, you will promote and expand the corporate brand for Anders, ensuring consistent, differentiated positioning in the marketplace through a combination of rational and emotional end benefits. You will be the chief brand architect who guides the organization to tell a powerful brand story and have the related tools and channels to do so, including social media, content development, creative services (video, design, writing), and email marketing (in direct collaboration with the Sr. Director of Growth Marketing).The ideal candidate will be a consummate brand builder, and a collaborative, results-oriented leader who is excited about working in a growing firm with immense potential to expand beyond St. Louis and be recognized as a truly full-service financial and consulting advisory firm. The role will have direct influence and frequent collaboration with C-Suite executives, partners, niche segment experts, business development, and clients to expand the brand’s awareness and commercial consumer consideration through innovative, differentiated, and sales-aligned marketing plans and programs.What You’ll Do:
You will be responsible for brand positioning, brand identity, and brand standards for both the corporate brand and each of Anders’s service lines: tax, audit, virtual CFO, technology, talent, forensics & valuation and others that may be added. Working closely with the Sr Director of Performance Marketing, Business Development, and the various heads of the service lines, you will play a senior-level leadership role in setting brand, content, and communications strategy, and will support the creative execution of demand generation marketing plans led by the Sr Director of Growth Marketing.Your team will develop and execute firm-wide corporate and service line communications (email, web, social, blogs, podcasts, etc.).Develop and execute brand strategy, including brand and market research, competitive intelligence, positioning and storytelling, brand identity and standards.Manage, enhance, and expand the Corporate Brand while developing sub-brand messaging for each of the business lines: tax, audit, virtual CFO, technology, talent and forensic valuation and their relevant target markets.Manage, enhance and expand the Anders employee brand, including Mission/Purpose, (why we exist), Vision (where we are going) and Values (how we work) to attract, engage and retain the best talent.Website, Social Media, and Public RelationsDevelop, enhance and maintain digital channels including websites, landing pages, and social media to ensure effective branding and marketing performance goals.Manage corporate reputation through public relations/community engagement plans and programs.Content Strategy and Development (in collaboration with Growth Marketing & various practices)Define an editorial strategy and calendar aligned to buyer journey stages and personas.Ensure content is created and optimized for organic search and lead generation.Produce engaging and high-quality content, including emails, blog posts, op-eds, social media, reports, and more.Collaborate with cross-functional departments to develop a content strategy and campaign strategy that supports their needs and goals.Maintain a consistent brand voice and tone across all written material.Corporate CommunicationsDevelop all internal and corporate communications, working closely with Human Resources and the partners and service line heads.Develop and manage all corporate and business line partnerships and events that drive prospect and client engagement and sales, and promote Anders in the St Louis.Partner with HR on internal employee events and conferences.Team Leadership and DevelopmentHire, develop, and retain top marketing talent including a team of approximately 2 managers, 3 brand specialists, and outside creative services and public relations resources.Foster a data-driven, customer-centric, and collaborative culture.Manage and mentor direct reports to achieve their goals and full potential.Set clear team goals, expectations, and accountability.What We’re Looking For:
A world-class brand builder, ideally with experience in B2B/professional services (accounting, banking/wealth management, consulting, law) who has played a key role in driving growth through distinctive brand-building, storytelling and internal communications.Ability to think strategically and synthesize the complex into intelligible, actionable plans, and lead others to achieve aggressive goals.Highly motivated to help the firm innovate, automate and grow.An inspiring leader with outstanding communication, team building, cross-functional leadership skills.A positive outlook with an initiative-taking nature and a high degree of professionalism.Your Qualifications:
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.Technology: Proficient in content management systems, social media platforms, and marketing automation tools.Experience: 7+ years in brand management and corporate marketing, experience in professional services or B2B industries.Independence and Leadership: Ability to lead brand and corporate marketing initiatives independently, strong project management and collaboration skills, ability to manage and mentor a team of marketing professionals.The stated pay scale reflects the range that Anders reasonably expects to pay for this position. The actual pay rate for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and firm business practices.Salary Range:
$125,000 — $150,000 USDWhy You’ll Love Working Here:At Anders, taking care of our employees is a top priority. Our welcoming and collaborative culture will make you feel like a part of the team from day one. From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, adopt a hybrid approach or even switch between these options as you prefer. Learn more about our full benefit offerings and Work Flex program at our Life at Anders page: https://anderscpa.com/careers/All applicants for this position must be authorized to work in the United States now and in the future without requiring sponsorship.For over 55 years, Anders has delivered full-service accounting, tax, audit and advisory services to growth-oriented companies, organizations and individuals. Every day, our partners and staff serve as a catalyst for those striving to achieve their highest potential and carry this mentality on to our clients and community. Ranked #74 on Accounting Today’s List of Top Accounting Firms and continually named a Top Workplace, Anders is a member firm of LEA Global, one of the largest international associations of independent accounting firms. For more information on Anders, visit anderscpa.com and follow us on Facebook, LinkedIn, Instagram and Twitter: @AndersCPA
#J-18808-Ljbffr
Strategic Growth
St. Louis, MO | Chesterfield, MO | HybridAnders CPAs + Advisors is a leading, growing financial services advisory firm headquartered in St. Louis, Missouri that offers various services to small and mid-market businesses with specialty advisory practices serving hospitals, physician practices, law firms, creative agencies and more. The firm’s services include tax, accounting, audit, technology, talent recruiting, business valuation, and a virtual CFO advisory practice.To achieve its ambitious growth goal of doubling revenues over the next 5 years, Anders is seeking a Director of Corporate and Brand Marketing, reporting to the Chief Growth Officer. The Director will be charged with expanding Anders’ visibility and market awareness in and outside of St Louis through branding that leverages the firm’s expanding scope of capabilities and refreshed positioning. Under the Director, the Anders brand will support a powerful digital footprint and set the foundation for a variety of communication and growth initiatives including events, content planning and development, thought leadership and more – all supporting or leading to improved brand awareness and customer acquisition and retention.In this role, you will promote and expand the corporate brand for Anders, ensuring consistent, differentiated positioning in the marketplace through a combination of rational and emotional end benefits. You will be the chief brand architect who guides the organization to tell a powerful brand story and have the related tools and channels to do so, including social media, content development, creative services (video, design, writing), and email marketing (in direct collaboration with the Sr. Director of Growth Marketing).The ideal candidate will be a consummate brand builder, and a collaborative, results-oriented leader who is excited about working in a growing firm with immense potential to expand beyond St. Louis and be recognized as a truly full-service financial and consulting advisory firm. The role will have direct influence and frequent collaboration with C-Suite executives, partners, niche segment experts, business development, and clients to expand the brand’s awareness and commercial consumer consideration through innovative, differentiated, and sales-aligned marketing plans and programs.What You’ll Do:
You will be responsible for brand positioning, brand identity, and brand standards for both the corporate brand and each of Anders’s service lines: tax, audit, virtual CFO, technology, talent, forensics & valuation and others that may be added. Working closely with the Sr Director of Performance Marketing, Business Development, and the various heads of the service lines, you will play a senior-level leadership role in setting brand, content, and communications strategy, and will support the creative execution of demand generation marketing plans led by the Sr Director of Growth Marketing.Your team will develop and execute firm-wide corporate and service line communications (email, web, social, blogs, podcasts, etc.).Develop and execute brand strategy, including brand and market research, competitive intelligence, positioning and storytelling, brand identity and standards.Manage, enhance, and expand the Corporate Brand while developing sub-brand messaging for each of the business lines: tax, audit, virtual CFO, technology, talent and forensic valuation and their relevant target markets.Manage, enhance and expand the Anders employee brand, including Mission/Purpose, (why we exist), Vision (where we are going) and Values (how we work) to attract, engage and retain the best talent.Website, Social Media, and Public RelationsDevelop, enhance and maintain digital channels including websites, landing pages, and social media to ensure effective branding and marketing performance goals.Manage corporate reputation through public relations/community engagement plans and programs.Content Strategy and Development (in collaboration with Growth Marketing & various practices)Define an editorial strategy and calendar aligned to buyer journey stages and personas.Ensure content is created and optimized for organic search and lead generation.Produce engaging and high-quality content, including emails, blog posts, op-eds, social media, reports, and more.Collaborate with cross-functional departments to develop a content strategy and campaign strategy that supports their needs and goals.Maintain a consistent brand voice and tone across all written material.Corporate CommunicationsDevelop all internal and corporate communications, working closely with Human Resources and the partners and service line heads.Develop and manage all corporate and business line partnerships and events that drive prospect and client engagement and sales, and promote Anders in the St Louis.Partner with HR on internal employee events and conferences.Team Leadership and DevelopmentHire, develop, and retain top marketing talent including a team of approximately 2 managers, 3 brand specialists, and outside creative services and public relations resources.Foster a data-driven, customer-centric, and collaborative culture.Manage and mentor direct reports to achieve their goals and full potential.Set clear team goals, expectations, and accountability.What We’re Looking For:
A world-class brand builder, ideally with experience in B2B/professional services (accounting, banking/wealth management, consulting, law) who has played a key role in driving growth through distinctive brand-building, storytelling and internal communications.Ability to think strategically and synthesize the complex into intelligible, actionable plans, and lead others to achieve aggressive goals.Highly motivated to help the firm innovate, automate and grow.An inspiring leader with outstanding communication, team building, cross-functional leadership skills.A positive outlook with an initiative-taking nature and a high degree of professionalism.Your Qualifications:
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.Technology: Proficient in content management systems, social media platforms, and marketing automation tools.Experience: 7+ years in brand management and corporate marketing, experience in professional services or B2B industries.Independence and Leadership: Ability to lead brand and corporate marketing initiatives independently, strong project management and collaboration skills, ability to manage and mentor a team of marketing professionals.The stated pay scale reflects the range that Anders reasonably expects to pay for this position. The actual pay rate for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and firm business practices.Salary Range:
$125,000 — $150,000 USDWhy You’ll Love Working Here:At Anders, taking care of our employees is a top priority. Our welcoming and collaborative culture will make you feel like a part of the team from day one. From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, adopt a hybrid approach or even switch between these options as you prefer. Learn more about our full benefit offerings and Work Flex program at our Life at Anders page: https://anderscpa.com/careers/All applicants for this position must be authorized to work in the United States now and in the future without requiring sponsorship.For over 55 years, Anders has delivered full-service accounting, tax, audit and advisory services to growth-oriented companies, organizations and individuals. Every day, our partners and staff serve as a catalyst for those striving to achieve their highest potential and carry this mentality on to our clients and community. Ranked #74 on Accounting Today’s List of Top Accounting Firms and continually named a Top Workplace, Anders is a member firm of LEA Global, one of the largest international associations of independent accounting firms. For more information on Anders, visit anderscpa.com and follow us on Facebook, LinkedIn, Instagram and Twitter: @AndersCPA
#J-18808-Ljbffr