Anders CPAs + Advisors
Senior Director of Growth Marketing
Anders CPAs + Advisors, Saint Louis, Missouri, United States, 63146
Anders is a leading, growing financial services advisory firm headquartered in St Louis, Missouri that offers various services to small and mid-market businesses with specialty advisory practices serving hospitals, physician practices, law firms, creative agencies and more. The firm’s services include tax, accounting, audit, technology, talent recruiting, business valuation, and a virtual CFO advisory practice.
To achieve its ambitious growth goal of doubling revenues over the next 5 years, Anders is seeking a Senior Director of Growth Marketing.
In this role, you will build the team and develop and implement growth marketing plans to accelerate demand generation among service lines and key vertical industry segments (ie. real estate, construction, law, digital agencies, cannabis, transportation, banking, etc.). Working closely in partnership with the Director of Brand Marketing and the Managing Director of Marketing, Business Development and the various heads of the service lines, you will be accountable for revenue growth targets, as well as leading growth indicators such as traffic, leads, conversion rates, and the associated ROI metrics for campaign evaluation.
The ideal candidate will be excited about working in a collaborative, growing firm with direct contact with partners, team members, and clients to expand the business through disciplined and aligned marketing plans and programs.
What You’ll Do:
Overall, you will develop and execute marketing strategies based on a data-driven approach, manage the growth marketing budget, oversee the growth marketing team, and report on marketing performance to senior leadership.
Demand Generation
Build and optimize an integrated, multi-channel demand generation engine to drive high-quality leads and opportunities
Partner with sales to understand key market sectors, buyer personas, and qualification criteria
Collaborate with business leaders and business development to design and oversee the development of targeted campaigns leveraging digital, events, content, and other tactics
Metrics and Measurement
Implement rigorous testing, measurement, and optimization to improve results
Establish KPIs and dashboards to track and measure marketing performance
Conduct regular reporting and reviews with company leadership
Derive actionable insights to guide marketing planning and investment decisions
Implement tools and processes for campaign attribution and funnel analysis
Content Strategy and Development
Working closely with the Director of Brand, define an editorial strategy and calendar aligned to buyer journey stages and personas
Ensure content is optimized for organic search and lead generation
Team Leadership and Development
Hire, develop, and retain top marketing talent including a team of 5-7 managers dedicated to growth sectors, social media/email, digital analytics, marketing automation and talent acquisition
Foster a data-driven, customer-centric, and collaborative culture
Manage and mentor direct reports to achieve their goals and full potential
Set clear team goals, expectations, and accountability
What We’re Looking For:
A world-class performance marketer with experience and demonstrated success in professional services (accounting, banking/wealth management, consulting, law)
Ability to think strategically and synthesize the complex into actionable plans
Highly motivated to help the firm innovate, automate and grow
An inspiring leader with outstanding team building, organization, and communication skills
A positive outlook with an initiative-taking nature and a high degree of professionalism
Your Qualifications:
8+ years B2B marketing experience in high-growth environments, professional services strongly preferred
5+ years successfully managing demand generation and revenue marketing
Deep expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel (digital and traditional) campaigns
Strong analytical and problem-solving skills
Exceptional communication and presentation abilities
Proven track record of building and leading high-performing teams
Experience marketing complex solutions to enterprise customers
Bachelor's degree required; MBA strongly preferred
Work Location: St. Louis, MO preferred | Open to remote with frequent travel to St. Louis, MO
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To achieve its ambitious growth goal of doubling revenues over the next 5 years, Anders is seeking a Senior Director of Growth Marketing.
In this role, you will build the team and develop and implement growth marketing plans to accelerate demand generation among service lines and key vertical industry segments (ie. real estate, construction, law, digital agencies, cannabis, transportation, banking, etc.). Working closely in partnership with the Director of Brand Marketing and the Managing Director of Marketing, Business Development and the various heads of the service lines, you will be accountable for revenue growth targets, as well as leading growth indicators such as traffic, leads, conversion rates, and the associated ROI metrics for campaign evaluation.
The ideal candidate will be excited about working in a collaborative, growing firm with direct contact with partners, team members, and clients to expand the business through disciplined and aligned marketing plans and programs.
What You’ll Do:
Overall, you will develop and execute marketing strategies based on a data-driven approach, manage the growth marketing budget, oversee the growth marketing team, and report on marketing performance to senior leadership.
Demand Generation
Build and optimize an integrated, multi-channel demand generation engine to drive high-quality leads and opportunities
Partner with sales to understand key market sectors, buyer personas, and qualification criteria
Collaborate with business leaders and business development to design and oversee the development of targeted campaigns leveraging digital, events, content, and other tactics
Metrics and Measurement
Implement rigorous testing, measurement, and optimization to improve results
Establish KPIs and dashboards to track and measure marketing performance
Conduct regular reporting and reviews with company leadership
Derive actionable insights to guide marketing planning and investment decisions
Implement tools and processes for campaign attribution and funnel analysis
Content Strategy and Development
Working closely with the Director of Brand, define an editorial strategy and calendar aligned to buyer journey stages and personas
Ensure content is optimized for organic search and lead generation
Team Leadership and Development
Hire, develop, and retain top marketing talent including a team of 5-7 managers dedicated to growth sectors, social media/email, digital analytics, marketing automation and talent acquisition
Foster a data-driven, customer-centric, and collaborative culture
Manage and mentor direct reports to achieve their goals and full potential
Set clear team goals, expectations, and accountability
What We’re Looking For:
A world-class performance marketer with experience and demonstrated success in professional services (accounting, banking/wealth management, consulting, law)
Ability to think strategically and synthesize the complex into actionable plans
Highly motivated to help the firm innovate, automate and grow
An inspiring leader with outstanding team building, organization, and communication skills
A positive outlook with an initiative-taking nature and a high degree of professionalism
Your Qualifications:
8+ years B2B marketing experience in high-growth environments, professional services strongly preferred
5+ years successfully managing demand generation and revenue marketing
Deep expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel (digital and traditional) campaigns
Strong analytical and problem-solving skills
Exceptional communication and presentation abilities
Proven track record of building and leading high-performing teams
Experience marketing complex solutions to enterprise customers
Bachelor's degree required; MBA strongly preferred
Work Location: St. Louis, MO preferred | Open to remote with frequent travel to St. Louis, MO
#J-18808-Ljbffr