Troy Public Radio
Marketing Content Coordinator
Troy Public Radio, Lansing, Michigan, United States,
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the
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link.The Marketing Content Coordinator position is critical to the success of the University’s advertising, marketing and communication efforts. He or she will do the following:• Create copy to be used throughout the University’s various communication tools, from print to broadcast to digital to the website and more, ensuring the composition is free of errors and speaks to the correct audience(s).
• Ensure the brand guidelines and standards are adhered to throughout departments that source projects through the Marketing Department.
• Oversee copy creation from internal stakeholders to market degree programs through internal and external channels such as viewbook inserts, program page content, social media posts, video scripts, paid advertising, and feature blog/magazine articles.• Manage a robust
SEO
content (search engine optimization) schedule that includes coordinating agency partners with internal stakeholders, interviewing alumni, reviewing articles, routing for approvals, posting to the blog, and cross-promoting completed articles on social to generate evergreen marketing.• Work with Admissions to create content for recruiting events and promotions, as well as on-hold call messages and website homepage content.• Collaborate with University Relations for
TROY
Today magazines and Annual Reports to curate stories, recommend publication themes, edit stories, and manage production until mailed.
• Edit copy from agency partners and other third-party contractors for accuracy, tone and audience.
• Serve as an expert proofreader and official Marketing team member responsible for quality control.Minimum Qualifications1. Bachelor’s degree in Marketing, English, Journalism, Technical Writing, or a related field2. Minimum of one year of content management, research and writing experiencePreferred Qualifications1. Exceptional writing and communication skills2. Proficient skill in AP Style3. Basic Adobe Creative Suite skills4. Ability to manage multiple projects in a fast-paced, deadline-driven environmentWill this position require driving (personal vehicle, university vehicle, utility vehicle, or golf cart) in order to perform the job duties?Will this position require driving (personal vehicle, university vehicle, utility vehicle, or golf cart) in order to perform the job duties?
Driving may be necessary but is not a primary responsibilityWork Hours40 hours per week with some evening and weekend work.List any hazardous conditions or physical demands required by this positionWork is primarily performed in an office setting with substantial time spent working on a computer. Some travel is required for professional development and special projects.Does this position have supervisory responsibility?Last Day a Reference Provider Can Submit ReferenceQualified applications will be made available to the department/committee for review immediately upon submission. We ask that you provide email addresses for your reference providers and please be certain that the email addresses you list are accurate. If you are selected as a candidate for consideration by the department/committee, an instructional email will be sent to your reference providers to ask that they submit a reference letter on your behalf via a link to our reference portal. Separate reference letters will be requested for each position to which you apply (if applicable), so your reference providers will be contacted separately for each application on which you list them. Reference letters will not be copied from one application to another. You can assure your reference providers that our system is secure and that all letters are confidential. If your reference providers have trouble using the reference portal, please advise them to contact jobs@troy.edu.Supplemental Questions
Required fields are indicated with an asterisk (*).* How did you hear about this employment opportunity?
Troy University employment website (www.troyuniversityjobs.com)Chronicle of Higher EducationHigher Ed JobsSocial Media websiteIndeedOther employment website (please specify below)Employee Referral (please specify below)Local newspaper (please specify below)Professional journal (please specify below)Other source (please specify below)
Please specify: (Open Ended Question)
* Regarding your current employment status, please select one of the following:
Not a current Troy University employeeCurrent part-time Troy employee (including adjunct faculty)Current full-time Troy employee - initial appraisal period completeCurrent full-time Troy employee - still within initial appraisal period (six months for new employees and three months for promoted employees)
* Do you have a Bachelor's degree in Marketing, English, Journalism, Technical Writing, or a related field?
YesNo
* Do you have a minimum of one year of content management, research and writing experience?
YesNo
Required Documents
ResumeCover LetterList of ReferencesUnofficial Transcript 1Optional Documents
- Employment is contingent upon a satisfactory background check.- Troy University is an Equal Employment Opportunity and Affirmative Action employer.- Troy University participates in eVerify.
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Apply for this Job
link/button.If you would like to bookmark this position for later review, click on the
Bookmark
link. To email this position to a friend, click on the
Email to a Friend
link. If you would like to print a copy of this position for your records, click on the
Print Preview
link.The Marketing Content Coordinator position is critical to the success of the University’s advertising, marketing and communication efforts. He or she will do the following:• Create copy to be used throughout the University’s various communication tools, from print to broadcast to digital to the website and more, ensuring the composition is free of errors and speaks to the correct audience(s).
• Ensure the brand guidelines and standards are adhered to throughout departments that source projects through the Marketing Department.
• Oversee copy creation from internal stakeholders to market degree programs through internal and external channels such as viewbook inserts, program page content, social media posts, video scripts, paid advertising, and feature blog/magazine articles.• Manage a robust
SEO
content (search engine optimization) schedule that includes coordinating agency partners with internal stakeholders, interviewing alumni, reviewing articles, routing for approvals, posting to the blog, and cross-promoting completed articles on social to generate evergreen marketing.• Work with Admissions to create content for recruiting events and promotions, as well as on-hold call messages and website homepage content.• Collaborate with University Relations for
TROY
Today magazines and Annual Reports to curate stories, recommend publication themes, edit stories, and manage production until mailed.
• Edit copy from agency partners and other third-party contractors for accuracy, tone and audience.
• Serve as an expert proofreader and official Marketing team member responsible for quality control.Minimum Qualifications1. Bachelor’s degree in Marketing, English, Journalism, Technical Writing, or a related field2. Minimum of one year of content management, research and writing experiencePreferred Qualifications1. Exceptional writing and communication skills2. Proficient skill in AP Style3. Basic Adobe Creative Suite skills4. Ability to manage multiple projects in a fast-paced, deadline-driven environmentWill this position require driving (personal vehicle, university vehicle, utility vehicle, or golf cart) in order to perform the job duties?Will this position require driving (personal vehicle, university vehicle, utility vehicle, or golf cart) in order to perform the job duties?
Driving may be necessary but is not a primary responsibilityWork Hours40 hours per week with some evening and weekend work.List any hazardous conditions or physical demands required by this positionWork is primarily performed in an office setting with substantial time spent working on a computer. Some travel is required for professional development and special projects.Does this position have supervisory responsibility?Last Day a Reference Provider Can Submit ReferenceQualified applications will be made available to the department/committee for review immediately upon submission. We ask that you provide email addresses for your reference providers and please be certain that the email addresses you list are accurate. If you are selected as a candidate for consideration by the department/committee, an instructional email will be sent to your reference providers to ask that they submit a reference letter on your behalf via a link to our reference portal. Separate reference letters will be requested for each position to which you apply (if applicable), so your reference providers will be contacted separately for each application on which you list them. Reference letters will not be copied from one application to another. You can assure your reference providers that our system is secure and that all letters are confidential. If your reference providers have trouble using the reference portal, please advise them to contact jobs@troy.edu.Supplemental Questions
Required fields are indicated with an asterisk (*).* How did you hear about this employment opportunity?
Troy University employment website (www.troyuniversityjobs.com)Chronicle of Higher EducationHigher Ed JobsSocial Media websiteIndeedOther employment website (please specify below)Employee Referral (please specify below)Local newspaper (please specify below)Professional journal (please specify below)Other source (please specify below)
Please specify: (Open Ended Question)
* Regarding your current employment status, please select one of the following:
Not a current Troy University employeeCurrent part-time Troy employee (including adjunct faculty)Current full-time Troy employee - initial appraisal period completeCurrent full-time Troy employee - still within initial appraisal period (six months for new employees and three months for promoted employees)
* Do you have a Bachelor's degree in Marketing, English, Journalism, Technical Writing, or a related field?
YesNo
* Do you have a minimum of one year of content management, research and writing experience?
YesNo
Required Documents
ResumeCover LetterList of ReferencesUnofficial Transcript 1Optional Documents
- Employment is contingent upon a satisfactory background check.- Troy University is an Equal Employment Opportunity and Affirmative Action employer.- Troy University participates in eVerify.
#J-18808-Ljbffr