FP
Marketing Manager
FP, Raleigh, North Carolina, United States,
The Free Press audience is growing quickly, and we’re looking for a brilliant, innovative person to supercharge that growth across our newsletters, website, and live events, as well as our audio and video franchises. The Marketing Manager will work across a range of teams including the social media team, communications team, and editorial team, reporting into the COO, but interfacing with everyone at The FP.
Responsibilities
Segment and target new audiences and introduce them to our website, newsletters, and subscription offerings, in coordination with our subscription and product leads.Create and execute partnerships, paid marketing, earned media, and social media campaigns for new audio and video projects, including our flagship podcast, Honestly.Plan multi-platform go-to-market strategies for limited audio shows, video series, and livestream products.In coordination with the events team, develop marketing strategies for our live events business to drive ticket sales, awareness, and response.Manage campaigns with our social media, communications, and editorial teams around news events that affect all channels of our business.Develop and manage an analytical framework to track the effectiveness of our marketing campaigns, and prepare deliverables with future recommendations on an ongoing basis.Think creatively and proactively to drive merchandise campaigns in order to build brand awareness.Qualifications
Be an excellent writer and communicator with a strong ability to articulate our values and voice across different audiences and channels.Thorough understanding of independent media and news media landscape.Track record of building and executing omnichannel marketing campaigns.Analytics and reporting experience and familiarity with tools such as GA.Enthusiastic and adaptable, with a proactive approach to problem-solving.Ability to work collaboratively in a team environment while also being self-motivated and independent.Sense of humor is a plus!An embrace of a scrappy start-up environment with a willingness to jump in wherever needed to help the team succeed.
$125,000 - $175,000 a year#J-18808-Ljbffr
Responsibilities
Segment and target new audiences and introduce them to our website, newsletters, and subscription offerings, in coordination with our subscription and product leads.Create and execute partnerships, paid marketing, earned media, and social media campaigns for new audio and video projects, including our flagship podcast, Honestly.Plan multi-platform go-to-market strategies for limited audio shows, video series, and livestream products.In coordination with the events team, develop marketing strategies for our live events business to drive ticket sales, awareness, and response.Manage campaigns with our social media, communications, and editorial teams around news events that affect all channels of our business.Develop and manage an analytical framework to track the effectiveness of our marketing campaigns, and prepare deliverables with future recommendations on an ongoing basis.Think creatively and proactively to drive merchandise campaigns in order to build brand awareness.Qualifications
Be an excellent writer and communicator with a strong ability to articulate our values and voice across different audiences and channels.Thorough understanding of independent media and news media landscape.Track record of building and executing omnichannel marketing campaigns.Analytics and reporting experience and familiarity with tools such as GA.Enthusiastic and adaptable, with a proactive approach to problem-solving.Ability to work collaboratively in a team environment while also being self-motivated and independent.Sense of humor is a plus!An embrace of a scrappy start-up environment with a willingness to jump in wherever needed to help the team succeed.
$125,000 - $175,000 a year#J-18808-Ljbffr