TruGreen
Email Marketing & Automation Specialist
TruGreen, Franklin, Tennessee, us, 37068
R21544102249
543 Expressway Park Drive, Nashville, Tennessee 37210
TruGreen accepts applications on an ongoing basis.
Job Description
Position Overview
Responsible for both the technical execution and creative development of email marketing campaigns. Identifies target audience(s), designs and executes email campaigns, ensures content is clear and error-free, and analyzes campaign metrics. Collaborates with other teams, such as Content and Compliance, to ensure consistent, compliant brand messaging and enhance customer communication through email channels. Shapes strategy and executes campaigns.
Responsibilities
Produce and execute email campaigns, including building emails from templates and HTML, copywriting, light design work, and asset coordination.Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc.Collaborate with content teams to create personalized and engaging content that resonates with target audiences.Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities.Plan, execute, and report back on A/B tests to inform future planning and program optimizations.Update and maintain email program documentation.Perform QA to ensure proper rendering and near flawless campaign execution.Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas.Support management of agency relationship.Support email prospecting efforts, including agency management and routing of creative assets.Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS, and behavioral triggers for net new leads.Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.
Competencies
Customer Focus
- Building strong customer relationships and delivering customer-centric solutions.Creatively Inclined
-Drives Results
- Consistently achieving results, even under tough circumstances.Situational Adaptability
- Adapting approach and demeanor in real time to match the shifting demands of different situations.Communicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Business Insight
- Applying knowledge of business and the marketplace to advance the organization's goals.
Education and Experience Requirements
Bachelor's degree in marketing, business, economics, or a related field.Proven experience (3+ years) in email marketing, with hands-on experience building email.Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.Detailed knowledge of email regulations and best practices.Experience in engaging and analyzing the performance of a large email marketing database.
Knowledge, Skills, and Abilities
Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.Clear communicator with excellent interpersonal skills.Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners.Ability to identify operational gaps/opportunities and implement solutions.Curious and analytical thinker, who loves formulating questions and seeking answers.Strong technical acumen and core understanding of marketing functions/systems.Proven ability to conceptualize solutions and creatively problem-solve.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:Sit, stand, and walk.Use hands and arms to handle, feel, or reach.Speak and hear.Use close vision abilities.
Occasionally required to:Lift or move up to 25 lbs.Stoop, kneel, crouch, or crawl.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level:Low to moderate.
Adverse Conditions:Minimal.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
TruGreen performs pre-employment testing.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges$45,818.00 - $76,364.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.#J-18808-Ljbffr
543 Expressway Park Drive, Nashville, Tennessee 37210
TruGreen accepts applications on an ongoing basis.
Job Description
Position Overview
Responsible for both the technical execution and creative development of email marketing campaigns. Identifies target audience(s), designs and executes email campaigns, ensures content is clear and error-free, and analyzes campaign metrics. Collaborates with other teams, such as Content and Compliance, to ensure consistent, compliant brand messaging and enhance customer communication through email channels. Shapes strategy and executes campaigns.
Responsibilities
Produce and execute email campaigns, including building emails from templates and HTML, copywriting, light design work, and asset coordination.Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc.Collaborate with content teams to create personalized and engaging content that resonates with target audiences.Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities.Plan, execute, and report back on A/B tests to inform future planning and program optimizations.Update and maintain email program documentation.Perform QA to ensure proper rendering and near flawless campaign execution.Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas.Support management of agency relationship.Support email prospecting efforts, including agency management and routing of creative assets.Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS, and behavioral triggers for net new leads.Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.
Competencies
Customer Focus
- Building strong customer relationships and delivering customer-centric solutions.Creatively Inclined
-Drives Results
- Consistently achieving results, even under tough circumstances.Situational Adaptability
- Adapting approach and demeanor in real time to match the shifting demands of different situations.Communicates Effectively
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Business Insight
- Applying knowledge of business and the marketplace to advance the organization's goals.
Education and Experience Requirements
Bachelor's degree in marketing, business, economics, or a related field.Proven experience (3+ years) in email marketing, with hands-on experience building email.Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.Detailed knowledge of email regulations and best practices.Experience in engaging and analyzing the performance of a large email marketing database.
Knowledge, Skills, and Abilities
Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.Clear communicator with excellent interpersonal skills.Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners.Ability to identify operational gaps/opportunities and implement solutions.Curious and analytical thinker, who loves formulating questions and seeking answers.Strong technical acumen and core understanding of marketing functions/systems.Proven ability to conceptualize solutions and creatively problem-solve.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:Sit, stand, and walk.Use hands and arms to handle, feel, or reach.Speak and hear.Use close vision abilities.
Occasionally required to:Lift or move up to 25 lbs.Stoop, kneel, crouch, or crawl.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level:Low to moderate.
Adverse Conditions:Minimal.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
TruGreen performs pre-employment testing.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges$45,818.00 - $76,364.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.#J-18808-Ljbffr