NCAA (National Collegiate Athletic Association)
Director of Marketing
NCAA (National Collegiate Athletic Association), Toledo, Ohio, United States, 43614
The Director of Marketing is a seasoned marketing professional with knowledge of the performing arts sector. TAPA is uniquely positioned to be a singular destination for the performing arts and arts education across multiple disciplines. Using a data-driven approach, the Director of Marketing will help grow ticket sales, diversify audiences, and increase enrollment in education programs across the organization.The Director of Marketing will report directly to the President & CEO. TAPA’s General Manager will provide additional support and input to this role as needed. This position will supervise the Marketing Manager, Education Marketing Coordinator, Box Office Manager, Box Office Associate, and Graphic Designer (freelance). This role collaborates closely with key stakeholders across TAPA programs and partnerships.Primary Responsibilities:Ticketing Revenue
: Responsible and accountable for setting TAPA’s annual ticket revenue goals, monitor key performance indicators (KPIs) associated with these goals, and form and enact strategies related to customer acquisition, retention, migration, and revenue maximization.Strategic Marketing Initiatives:
Using a data-driven approach, develop and implement multi-layered content marketing campaigns that resonate with target audiences to drive engagement, increase ticket sales and enrollment, and create memorable patron experiences.Cross-Functional Collaboration:
Partner with Senior Leadership Team and key departments to align marketing efforts with sales goals, internal and external communication, and brand consistency across all touchpoints.Financial Oversight:
In collaboration with the Senior Leadership Team, design and manage marketing budgets, overseeing resources to align with the artistic and financial objectives of TAPA.Content Creation:
In coordination with the Marketing Manager and Education Marketing Coordinator, produce content for all digital media and oversee the functionality and optimization of TAPA’s website, including SEO, delegating content creation, and editing to appropriate departments and teams.Communications Strategy:
Serve as key marketing contact for TAPA and work to elevate awareness of TAPA programs through paid and unpaid media.A Successful Candidate Will:Have a strong knowledge of or background in the performing arts (classical music, dance, jazz, theater, etc.)Demonstrate innovation and drive as a marketing leader with a proven ability to translate vision into actionable strategies that yield tangible results.Possess outstanding communication and interpersonal skills to foster collaboration and alignment across diverse teams.Be able to create content for a variety of channels using a variety of programs, tools, graphic design, and video editing software.Have familiarity with Customer Relationship Management systems (i.e. ticket and fundraising software).Stay apprised of industry trends and best practices, particularly related to digital advertising.Be willing to think outside the box, test assumptions, and reject the status quo.
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: Responsible and accountable for setting TAPA’s annual ticket revenue goals, monitor key performance indicators (KPIs) associated with these goals, and form and enact strategies related to customer acquisition, retention, migration, and revenue maximization.Strategic Marketing Initiatives:
Using a data-driven approach, develop and implement multi-layered content marketing campaigns that resonate with target audiences to drive engagement, increase ticket sales and enrollment, and create memorable patron experiences.Cross-Functional Collaboration:
Partner with Senior Leadership Team and key departments to align marketing efforts with sales goals, internal and external communication, and brand consistency across all touchpoints.Financial Oversight:
In collaboration with the Senior Leadership Team, design and manage marketing budgets, overseeing resources to align with the artistic and financial objectives of TAPA.Content Creation:
In coordination with the Marketing Manager and Education Marketing Coordinator, produce content for all digital media and oversee the functionality and optimization of TAPA’s website, including SEO, delegating content creation, and editing to appropriate departments and teams.Communications Strategy:
Serve as key marketing contact for TAPA and work to elevate awareness of TAPA programs through paid and unpaid media.A Successful Candidate Will:Have a strong knowledge of or background in the performing arts (classical music, dance, jazz, theater, etc.)Demonstrate innovation and drive as a marketing leader with a proven ability to translate vision into actionable strategies that yield tangible results.Possess outstanding communication and interpersonal skills to foster collaboration and alignment across diverse teams.Be able to create content for a variety of channels using a variety of programs, tools, graphic design, and video editing software.Have familiarity with Customer Relationship Management systems (i.e. ticket and fundraising software).Stay apprised of industry trends and best practices, particularly related to digital advertising.Be willing to think outside the box, test assumptions, and reject the status quo.
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