Spear Education
Customer Marketing Manager
Spear Education, Scottsdale, Arizona, us, 85261
Job Description
As the Customer Marketing Manager, you will partner closely with Product, Content, Sales, and Customer Success to ensure all members enrolled in Spear offerings are utilizing our digital education platform and consulting services regularly. You are collaborative, creative, and analytical, with a passion for innovation and the customer experience!
Job Duties:
Develop comprehensive, customer-centric lifecycle marketing strategies that align with core business objectives and deliver on quarterly activation, engagement, expansion, and retention goals.
Create highly segmented, multi-channel communications that delight customers and drive them to experience the full potential of their membership.
Analyze member behavior in collaboration with Product Marketing and the Product team to develop an engaging experience-based journey for each persona.
Build relationships with key company stakeholders and our valued customer base to inventory all member touchpoints, crafting strategies for how to utilize each most effectively while identifying the highest possible membership that meets the customers’ needs.
Drive seamless enhancements in customer marketing processes and communications through effective campaign planning, message testing, nurture strategy, and performance metrics analysis.
Design and maintain customized reporting and dashboards representing strategic lifecycle initiatives, actionable insights, and impactful business results.
Qualifications:
5+ years of experience as a Customer Marketing Manager or similar role
Previous experience in a SaaS or membership-driven Tech organization
Demonstrated ability to exceed goals and drive progressive business results via lifecycle marketing programs
Exceptional written and verbal communications
Strong analytical skills with the ability to interpret data to inform strategic direction
Experience in digital marketing and working with CRMs/marketing platforms to manage/monitor campaigns and related data
What Spear Offers:
Great Work/Life Balance
- Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for all employees!
Comprehensive Health & Wellness Benefits
- Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
Company Sponsored Events
- Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
Career Development Pathways
- Career development through continuous coaching, training, and on the job learning along with an annual review process.
STRIVE Program
- Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around!
DE & I
- We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
Transparent Communication
- We believe in a collaborative and trustworthy workplace with monthly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes!
Spear Education deeply values diversity and what it brings to our communities and our organization.
Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.
We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way.
We are allies in, and advocates for, our shared humanity.
E-Verify Compliance Statement:
Spear Education is committed to ensuring a legal workforce and compliance with all applicable laws regarding employment eligibility verification. As part of this commitment, we utilize E-Verify to verify the employment eligibility of all employees hired to work in the United States.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
As the Customer Marketing Manager, you will partner closely with Product, Content, Sales, and Customer Success to ensure all members enrolled in Spear offerings are utilizing our digital education platform and consulting services regularly. You are collaborative, creative, and analytical, with a passion for innovation and the customer experience!
Job Duties:
Develop comprehensive, customer-centric lifecycle marketing strategies that align with core business objectives and deliver on quarterly activation, engagement, expansion, and retention goals.
Create highly segmented, multi-channel communications that delight customers and drive them to experience the full potential of their membership.
Analyze member behavior in collaboration with Product Marketing and the Product team to develop an engaging experience-based journey for each persona.
Build relationships with key company stakeholders and our valued customer base to inventory all member touchpoints, crafting strategies for how to utilize each most effectively while identifying the highest possible membership that meets the customers’ needs.
Drive seamless enhancements in customer marketing processes and communications through effective campaign planning, message testing, nurture strategy, and performance metrics analysis.
Design and maintain customized reporting and dashboards representing strategic lifecycle initiatives, actionable insights, and impactful business results.
Qualifications:
5+ years of experience as a Customer Marketing Manager or similar role
Previous experience in a SaaS or membership-driven Tech organization
Demonstrated ability to exceed goals and drive progressive business results via lifecycle marketing programs
Exceptional written and verbal communications
Strong analytical skills with the ability to interpret data to inform strategic direction
Experience in digital marketing and working with CRMs/marketing platforms to manage/monitor campaigns and related data
What Spear Offers:
Great Work/Life Balance
- Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for all employees!
Comprehensive Health & Wellness Benefits
- Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
Company Sponsored Events
- Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
Career Development Pathways
- Career development through continuous coaching, training, and on the job learning along with an annual review process.
STRIVE Program
- Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around!
DE & I
- We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
Transparent Communication
- We believe in a collaborative and trustworthy workplace with monthly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes!
Spear Education deeply values diversity and what it brings to our communities and our organization.
Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.
We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way.
We are allies in, and advocates for, our shared humanity.
E-Verify Compliance Statement:
Spear Education is committed to ensuring a legal workforce and compliance with all applicable laws regarding employment eligibility verification. As part of this commitment, we utilize E-Verify to verify the employment eligibility of all employees hired to work in the United States.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr